Tech strategies keynote combined mpeck ro_v2

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Tech strategies keynote combined mpeck ro_v2

  1. 1. <Insert Picture Here> Technology Strategies to Maximize the Value of Your Oracle Applications Martin Peck, Director Sales Consulting Oracle Eastern Europe and CIS
  2. 2. CIO Innovation Dilemma • Business Process Innovation: 29% • Top-line Revenue Growth: 20% CIO TECHNOLOGY PRIORITIES SURVEY, CIO MAGAZINE, JANUARY 2010 • Lowering business operations costs: 26% • Managing the IT infrastructure more efficiently: 23% What will be your primary focus for IT investments over the next 12 months? Focus on Innovation Focus on Cost Cutting 49%49%
  3. 3. High TCO for managing application and data infrastructure, complex management, security and reporting across applications Low user productivity and adoption due to cumbersome interfaces, lack of mobile connectivity, inability to access relevant content Complex implementations and upgrades due to code customizations, brittle connections between applications Challenges with your Applications … Roadblocks to Innovation and Cutting Costs ?
  4. 4. Enterpri se Architec ture Enterprise Centric Oracle Fusion Middleware ERP CRM HR SCM Application Centric ERP SCM CRM HR SCM HR CRM Shift from Application Centric… To Enterprise Centric
  5. 5. The Path to Maximizing Value • Integrate your applications fully to your business processes • Build greater application flexibility without writing code • Extend access to your application information to business users and even outside the four walls of your business Maximizing the value of your applications through innovation Focus on Innovation
  6. 6. The Path to Maximizing Value • Integrate applications to reduce maintenance costs • Better manage upgrades and migrations without down-time • Improve productivity and lower development costs • Lower the TCO for application infrastructure Maximizing the value of your applications by cutting costs Focus on Cost Cutting
  7. 7. Foundation for Your Applications Custom, Other… Other ApplicationsOracle Applications
  8. 8. Oracle Fusion Middleware Strategy for Applications • Oracle Applications and many of today’s leading applications are certified to run on, integrate to, and interoperate with Oracle Fusion Middleware • Value-added solutions include best-practices for managing processes, data models, delivering content, optimizing infrastructure, improving insight • Oracle Fusion Middleware is the foundation for Fusion Applications
  9. 9. Centralize management for lower TCO Consolidate security administration Add functionality outside the application Accelerate user adoption among disparate users Extend Maximizing the Value of Applications Automate integration, easily connect Integrate Access timely, trusted data for a single view Exploit integrated systems for better performance Improve access to reports and analytics OptimizeSecure, Manage
  10. 10. Integrate
  11. 11. Integrate Applications • Delayed time-to-value for connecting applications, often hard-coded • Business processes span multiple applications, require human workflow • Business applications need data that is high quality, consistent, and timely
  12. 12. •150+ Enterprise Application Adapters •SOA/BPM Framework, Tools, and Methodology Oracle SOA Suite OSB B2B BPEL PM BAM Application Adapters Complete Application Integration Oracle BPM Suite Process Analysis Process Composer BPM Studio Oracle Governance Repository Registry Management Custom, Other…
  13. 13. Transform BPEL Rules Human WF Web Services Canonical Services (Enterprise Business Objects) SOA Composites Account Order Customer Product Integration Applications with Pre-built Business Objects Custom, Other…
  14. 14. Order Capture Supply Chain Suppliers & Logistics Providers • Automate processes that span applications • Improve visibility, agility, efficiency • Simulate processes for applications Integrate Processes Across Applications
  15. 15. Integrate Data Across Applications PRODUCT DATA QUALITY • Right data - right time • Trusted data – trusted delivery PRODUCT DATA HUB
  16. 16. QUALCOMM Incorporated engages in the development, design, manufacture, and marketing of digital wireless telecommunications products and services, powers the majority of all 3G devices commercially available today. Reduced Application Customizations Qualcomm • Reduced embedded customizations in Oracle e-Business Suite by developing a loosely coupled business solution using Oracle SOA • Saved research time from hours to minutes, improving visibility - information at the die level all the way to the finished lot level • Prevented unqualified material being shipped to a customer
  17. 17. the UK’s fourth largest food retailer with 403 stores. Mainly food and grocery. Every week nine million customers pass through its doors, while over 124,000 employees service them. Simplified Complexity of Applications William Morrisons • Migrated from a mainframe-centric architecture to a completely standards-based service-oriented architecture • Created a uniform platform to reduce complexity for applications • Improved the efficiency and time required to deliver business value via application deployments
  18. 18. Extend
  19. 19. Extending Your Applications • Customizations are expensive to implement and difficult to maintain • Separate UIs and disparate teams limit user adoption; unmanaged content difficult to search, access and share • Growing needs to support workers, customers, partners on the go
  20. 20. Pervasive Information Sources Presence, Tags, Blogs, Linking Personalization, Teams, Wikis Processes Any Device Integrated User Experience Richer Connections, Improved Communications
  21. 21. Extend Beyond Base Application Functionality • Flexible, zero-coding application extensions • Faster, less expensive application upgrades • Standardized skill sets for integration and extension ADF WebCenter BPM BI Applications
  22. 22. I/PM WebCenter UCM Invoices Service Agreements Enrollment Forms Payments • Speed business processes with content-enabled applications • Extend reusability of content across applications • Unified content access, management and publishing, pre-built integrations Extend Applications with Content Enterprise Application Documents
  23. 23. • Improve adoption by extending applications to mobile devices • Enrich content and manage business process and workflow Mobile Invoice Approval Support Workers, Customers, Partners On-the-Go
  24. 24. Extending to Value to Customers Wind River • Reduced the average number of clicks it takes customers to find information by 50 percent • Accelerate the process of adding new material to its site, while offering customers a personalized interface • Flexible infrastructure leading to fast upgrade time and lower TCO Wind River, is a world leader in embedded and mobile software. Wind River has been pioneering computing inside embedded devices since 1981 and its technology is found in more than 500 million products.
  25. 25. ING Bank has one of the most extensive ATM networks in operation in Turkey today. Retail banking products and services, which are intensively driven by technology, are already contributing increasingly more to the Bank's business volumes and non-interest income. Platform for Managing Critical Content ING Bank - Turkey • Standard and a scalable, open platform for managing their critical content across all banking applications • Flexible content repository with wikis, blogs, personal group spaces, and easy to extend development capabilities • Ready-to-use and well integrated to ING HQ and branches
  26. 26. Secure and Manage
  27. 27. Secure and Manage Your Applications • Securing & managing application access is manual, disconnected among systems • Ensuring compliance of data across applications can be costly and complex • High cost, effort, and multiple tools required to manage the lifecycle of applications
  28. 28. Security & Identity Management Employees Partners Customers • Centralized security management • Segregation of application roles • Streamlined compliance • Reduced IT administration costs IT Management Custom Application
  29. 29. Oracle Database Security Security Inside-Out to Protect Application Data Monitoring Access Control Encryption & Masking Monitoring • Configuration Management • Audit Vault • Total Recall Access Control • Database Vault • Label Security • Advanced Security • Secure Backup • Data Masking Encryption & Masking
  30. 30. Business Driven Application Management Using Oracle Enterprise Manager • Single management solution • Business-driven approach for managing applications • Fastest issue resolution Business TransactionsUser Experience Service Management User Session Analysis Business – IT Correlation Enterprise Ready Transaction Discovery Business Context Exception Management Dependency Models Performance Management Lifecycle Management
  31. 31. Platform for Securing all Applications Schneider • Faster turn around of business issues from weeks to just hours • Despite doubling systems to manage, user provisioning times were reduced • Centralized access management for applications led to elimination of orphaned accounts Schneider National is a leading provider of transportation, logistics and related services. Schneider National serves more than 80 percent of the Fortune 500® companies.
  32. 32. Telenor is the world’s 6th largest mobile operator with 184 Million mobile subscribers, offering communication services in 14 countries, 40.000+ employees across these 14 countries, and has a history of more than 150 years in the telecom area. Platform for Securing all Applications Telenor • Standard and secure platform for rolling out new applications (E- Business Suite, other 3rd party applications) • Uniform protection of all group applications with a reduced TCO • Can be deployed for any applications in business units globally
  33. 33. Optimize
  34. 34. Optimize Your Applications • Application infrastructure needs to be more scalable and elastic • Significant time and effort involved in running reports against systems • Hard to connect analytics and business information across applications
  35. 35. Oracle Database 11g The Right Foundation for Enterprise Applications • Deliver faster performance • Eliminate downtime • Increase data security • Raise DBA productivity • Reduce hardware costs • Reduce storage costs
  36. 36. Oracle Exadata Hardware and Software Engineered to Work Together • Extreme enterprise application performance • Consolidate OLTP, DW and batch workloads • Increase efficiency, save time, lower costs Custom Application
  37. 37. Oracle Exalogic Elastic Cloud World’s Best Foundation for Cloud • Hardware and software engineered to work together • Fast to set up • Easy and low cost to operate • Supports all workloads – no configuration • Fastest Java performance • 10x+ boost in speed and capacity • Mission-critical • Reliability and performance • Isolation and security • Elastic scalability • Platform for consolidation
  38. 38. Exalogic: Unbeatable Hardware Oracle WebLogic Server Grid • 30 compute servers • 360 cores • 2.8 TB DRAM • 960 GB solid-state disk InfiniBand Network • 40 Gb/sec InfiniBand fabric • 1.2 microsecond latency • 10 Gigabit Ethernet to datacenter Integrated Storage • System images • Application files • Patch centrally • Clustered for HA • 40 TB SAS disk • 4 TB read cache • 72 GB write cache
  39. 39. THE OLD WAY Disconnected. Open Ended. The New Way: ACTION FRAMEWORK Integrated. Actionable. Closed Loop BI Solution Insight to Action
  40. 40. CRM ANALYTICS ERP ANALYTICS Oracle Business Intelligence Enterprise Edition Sales MarketingService and Contact Center PriceLoyalty FinancialsProcurement and Spend Supply Chain and Order Management Projects Human Resources Packaged BI Applications Business Intelligence EE 11g Custom Applications
  41. 41. Royal Caribbean Cruises Ltd. is a global cruise vacation company that operates Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises and CDF Croisieres de France. The company has a combined total of 39 ships in service. It also offers unique land- tour vacations across the globe One-stop Shop for Visibility Royal Caribbean • Combines accounting data from JD Edwards and employee data from PeopleSoft into a single one-stop shop for all shipboard reporting • Highlights key metrics for “voyage targets” on-the spot for all shipboard leaders • Implemented solution in a six week period
  42. 42. 100+ year old global corporation, operating in over 170 countries worldwide, with a global IP network connecting over 1,270 cities across the globe, with more than 100,000 employees, and a highly diverse and complex portfolio of high tech products and services. Improving Visibility and Lowering TCO British Telecom • BT’s Uni-App framework for global property management enabled closure of 46 legacy apps • BT now rated in the top 10% consumer satisfaction • Flexible reporting increased responsiveness to “next-day views”
  43. 43. Maximizing the Value of Applications • Integrate silo applications and fragmented data to simplify implementation and upgrades • Extend access to business users and mobile devices to improve productivity • Secure and manage across applications to reduce risk and improve manageability • Optimize application infrastructure and business insight to lower TCO
  44. 44. Foundation for Oracle Applications 100% open-standards-based business applications Fusion Financials Fusion Human Capital Management Fusion Procurement Fusion Sales & Marketing Fusion Project Portfolio Management Fusion Supply Chain Management Fusion Governance, Risk & Compliance
  45. 45. What are Fusion Applications? • Started with a Modern Platform • Industry-leading, standards-based, configurable, adaptive and secure Fusion Middleware • Built to Co-exist • Co-existence with E-Business Suite, PeopleSoft, JD Edwards, Siebel, CRM On Demand, Hyperion • Reinvented the User Experience • Role-based user interface, embedded decision support, pervasive collaboration • Made Ready for the Cloud • Private or public cloud • All in Collaboration with Oracle’s Customers and Partners

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