This document discusses how Author Marketing Experts Inc. can help authors crack bestseller lists through effective book marketing strategies. It outlines some secrets to success like understanding bestseller seasons and reporting differences across lists. While hard work is required, AME promises customized campaigns using blogs, websites and other online tools to successfully promote books and get clients media coverage. AME has offices in several cities and experience marketing many bestselling titles.

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Get your book marketing
on the express train to
success!
How to Crack a Bestseller List
Turning authors into Success Stories
Author Marketing Experts Inc http://www.amarketingexpert.com

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The Real Secrets
Behind the Lists…
Author Marketing Experts Inc www.amarketingexpert.com

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Author Marketing Experts Inc www.amarketingexpert.com

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Bestseller Seasons
• The season could affect the number of books
you need to sell
Author Marketing Experts Inc www.amarketingexpert.com

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Reporting
• Reporting can take a while
• Markets that don’t get reported on: technical,
scholarly, law-related
• Christian titles
• These books make up 2/3rds of the market
Author Marketing Experts Inc www.amarketingexpert.com

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Secrets of the Lists…
• The New York Times list is not based on sales
but 37 reporting stores across the country.
• USA Today pulls all titles onto a single list, the
NY Times separates these.
Author Marketing Experts Inc www.amarketingexpert.com

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• Lots of pre-work
• Distracting you from your “real” marketing
• You can’t rig a list
• Potential for a high volume of returns
Author Marketing Experts Inc www.amarketingexpert.com

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About AME
Author Marketing Experts, Inc. (AME) is a full-service marketing and PR firm specializing in customized
campaigns and Internet Marketing.
AME was the first book publicity firm to successfully implement the use of blogs, ezines, web sites, social
networking platforms, social bookmarking, and book video to promote authors.
AME has developed and implemented countless marketing and publicity strategies and has worked
numerous bestselling titles including: The Answer, Green Goes with Everything, The Go Giver, Happy for No
Reason, The Laws of Thinking, and Chicken Soup for the American Idol Soul. Numerous high-profile clients
have sought their expertise as well: John Assaraf (contributor to The Secret), Sloan Barnett, renowned
psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Jac Flanders (of
the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a
Princess Diana gown (lot “9” from Christie’s New York). AME’s clients have been featured on The View, CBS
The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public
Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, People Magazine,
Reader’s Digest, The Los Angeles Times, USA Today, The Wall Street Journal, Essence Magazine, More
Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others.
AME has offices in San Diego, Chicago, Seattle, and New York.
Author Marketing Experts Inc www.amarketingexpert.com

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Thank you for attending!
Author Marketing Experts Inc www.amarketingexpert.com

10. Is your book marketing campaign
just peddling along?
Call us today for a free consultation!
Author Marketing Experts Inc
Contact:
(858) 560-0121
penny@amarketingexpert.com
www.amarketingexpert.com/