Facebook's product-focused best practice guide was created to connect their high level sales narrative with simple tactical recommendations for how to use Facebook to drive business objectives.
This best practice guide provides strategies for using Facebook effectively as a marketing tool. It outlines five guiding principles for an authentic social media presence: having a social strategy, authentic brand voice, interactive content, nurturing relationships, and continuous learning. The guide then details how Facebook can be used to foster various business objectives like generating awareness, driving traffic/sales, building loyalty, and gaining customer insights. Helpful resources are also mentioned.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster various objectives like awareness, preference, traffic, loyalty. For each objective, it lists introductory and advanced tools on Facebook and provides steps to achieve the objective. The overall guide provides a framework to integrate Facebook authentically into a marketer's broader strategy and campaigns.
This best practice guide provides strategies for using Facebook effectively for marketing. It outlines five guiding principles for an authentic social media strategy: being social by design, having an authentic brand voice, being interactive, nurturing relationships, and continuous learning. It then details how Facebook can be used to foster various business objectives like generating awareness, driving traffic/sales, building loyalty, and gaining insights. Helpful resources are also mentioned.
This document provides best practices for using Facebook for marketing. It outlines guiding principles such as having a social strategy, authentic brand voice, and interactive content. It also details how Facebook can be used to foster various objectives like awareness, traffic, loyalty, and insights. Recommendations include using social plugins, ads, pages and engaging content to build relationships and amplify word of mouth.
Objectives of the Best Practice Guide:
- Connect high level narrative with simple tactical recommendations for how to use Facebook to drive business objectives
- Help marketers to think strategically about Facebook as a key component of their marketing and business strategy
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
This document discusses how to integrate Facebook with websites by:
1. Creating a Facebook page to engage with audiences and spread word-of-mouth marketing.
2. Using applications, widgets, and the Open Graph API to display website content and interact with users directly on Facebook.
3. Implementing social plugins like the Like button to encourage sharing and promote websites through a user's social networks.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las transacciones con bancos rusos clave y la prohibición de la venta de aviones y equipos a Rusia. Los líderes de la UE también acordaron excluir a varios bancos rusos del sistema SWIFT de mensajería financiera.
This best practice guide provides strategies for using Facebook effectively as a marketing tool. It outlines five guiding principles for an authentic social media presence: having a social strategy, authentic brand voice, interactive content, nurturing relationships, and continuous learning. The guide then details how Facebook can be used to foster various business objectives like generating awareness, driving traffic/sales, building loyalty, and gaining customer insights. Helpful resources are also mentioned.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster various objectives like awareness, preference, traffic, loyalty. For each objective, it lists introductory and advanced tools on Facebook and provides steps to achieve the objective. The overall guide provides a framework to integrate Facebook authentically into a marketer's broader strategy and campaigns.
This best practice guide provides strategies for using Facebook effectively for marketing. It outlines five guiding principles for an authentic social media strategy: being social by design, having an authentic brand voice, being interactive, nurturing relationships, and continuous learning. It then details how Facebook can be used to foster various business objectives like generating awareness, driving traffic/sales, building loyalty, and gaining insights. Helpful resources are also mentioned.
This document provides best practices for using Facebook for marketing. It outlines guiding principles such as having a social strategy, authentic brand voice, and interactive content. It also details how Facebook can be used to foster various objectives like awareness, traffic, loyalty, and insights. Recommendations include using social plugins, ads, pages and engaging content to build relationships and amplify word of mouth.
Objectives of the Best Practice Guide:
- Connect high level narrative with simple tactical recommendations for how to use Facebook to drive business objectives
- Help marketers to think strategically about Facebook as a key component of their marketing and business strategy
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
This document discusses how to integrate Facebook with websites by:
1. Creating a Facebook page to engage with audiences and spread word-of-mouth marketing.
2. Using applications, widgets, and the Open Graph API to display website content and interact with users directly on Facebook.
3. Implementing social plugins like the Like button to encourage sharing and promote websites through a user's social networks.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las transacciones con bancos rusos clave y la prohibición de la venta de aviones y equipos a Rusia. Los líderes de la UE también acordaron excluir a varios bancos rusos del sistema SWIFT de mensajería financiera.
The Arunvithaya English Programme teaches students English and builds character through activities like prayer, science projects, field trips and competitions. It is led by Principal Fr. Dheparat Pittisant and focuses on developing students' language skills through its curriculum, teacher training and extracurricular events like its annual Christmas presentation. The programme strives to create a supportive environment where students can build confidence and overcome challenges.
Modern Union was founded in 2011 by Matt Gill, David Indo and Tom Denford, 3 high-profile and highly experienced media and communication experts.
Modern Union is a new type of communications agency built upon a set of principles designed to fulfil the needs and challenges facing brands in a modern world.
We believe that ambitious brands deserve better quality strategic advice and better quality service to make marketing budgets work harder in a digital age.
We believe that independent, channel neutral strategic planning is the key to this success. In an increasingly complex media world, brands need impartial advice about where and how to invest in marketing to provide the greatest potential for growth.
We believe that many traditional agencies are unable to do this.
We are different. We are Modern Union.
The document lists various fashion designers and brands including 3.1 Phillip Lim, Louis Vuitton, Preen, Chanel, Marc Jacobs, Diane Von Furstenburg, Emporio Armani, Fendi, Rochas, Alexander Wang, Ralph Lauren, Jason Wu, Narciso Rodriguez, Jill Stuart, Blumarine, Chloe, Burberry Prorsum, Viktor & Rolf, Victoria Beckham, BCBG Max Azria, Akris, Calvin Klein, Cacharel, Givenchy, and Jennifer Berry. The document provides a list of fashion designers and brands in the industry without any additional context.
This document is a report that summarizes the results of a survey of 325 senior finance executives at small and midsize companies regarding cost management in the economic recovery. It finds that companies are taking a cautious, low-risk approach to growth focused on continuous cost improvement. Finance functions have become more influential in cost savings efforts. Executives plan to achieve more expansive cost savings through continuous monitoring of expenses. The sponsor's perspective is also included at the end.
Why some online communities succeed and others failColleen Young
Many health apps include social elements and seek to build online communities. Some succeed and thrive, while others languish. Why?
My fellow panelists, Jenn Sprung (@mindthecompany) and Bruce Baskerville (@CrushTheCrave), and I (@colleen_young) explored this question at Apps for Health (@appsforhealth) on May 16.
I shared best practices of Community Management That Works – How to build a thriving online community. Bruce presented the app Crush the Crave as a Case Study – Successes and lessons learned integrating social in a health app. And Jenn reminded us Don’t Forget the User – First-hand stories from the hand that holds the app.
This document provides considerations for B2B technology companies targeting media and analysts in Europe. It finds that the UK dominates media coverage across Europe. Other major markets include Germany, France, Netherlands, and Sweden. A Media Reach Index is introduced to measure the potential impact of investing in different countries based on population and coverage. While the European market is complex due to language and cultural differences, the document outlines hybrid campaign models that can effectively reach audiences across the region in a cost-efficient manner.
Hilcorp will acquire approximately 141,000 net acres of oil and gas assets in the Eagle Ford shale from Marathon Oil for $3.5 billion. The acquired assets have an estimated resource potential of 400-500 million barrels of oil equivalent. The acquisition will be accretive to Marathon's earnings and operating cash flow and is expected to be self-funding by 2014. With the addition of these assets, Marathon will have a total Eagle Ford position of around 285,000 net acres by the end of 2011.
Marathon's $3.5 b acquisition of eagle ford shalederrick_anitha
Hilcorp is acquiring acreage from Acreage for $3.5 billion, gaining 141,000 net acres with an estimated 400-500 million barrels of oil equivalent in resource potential. The acreage is expected to increase Hilcorp's net production to 80,000 barrels of oil equivalent per day by 2016. The acquisition is expected to be accretive to Hilcorp's earnings and cash flow and will be self-funding by 2014. Closing is set for November 1, 2011 with an effective date of May 1, 2011.
Este documento presenta el caso de estudio de EYCOS, una empresa de impresión de documentos. Incluye diagramas de flujo y procesos que describen el flujo de trabajo, desde la toma de ticket hasta la entrega del documento impreso. También incluye tablas con mediciones de tiempos promedio en cola, servicio y caja, asi como un análisis que determina que los retrasos se deben más al tiempo total en el sistema que al tiempo de impresión. Finalmente, identifica algunos problemas encontrados como inasistencias, documentos mal ub
The document provides guidance on conducting research on Latin@s and health, including developing search strategies, selecting relevant databases, evaluating resources, and applying information. It recommends setting up a consultation with the ethnic studies librarian Susan Luévano for additional help with the research process. Key databases highlighted include PubMed, CINAHL, PsycINFO, and Academic Search Complete.
PowerPoint file of the use of TPACK in teaching English, Year 9 at an ACT high school using the Australian Curriculum with resources from ESA, through the cLc Virtual Learning Environment portal.
This document discusses strategies for effective social media positioning and engagement. It provides tips on engaging audiences through constant conversations and valuable content. The document recommends focusing on finding interested people, delivering quality content, capturing information, and staying in touch. It also outlines several social media models to guide social media strategy, including the social staircase model focusing on presence, tools, and conversation, and the social tool matrix for determining which tools to use. The document emphasizes creating valuable content and using different types of "social spirals" or conversations to engage audiences on various social media platforms.
This document outlines tests for animation. It lists two tests - Test 01 focuses on a picture while Test 02 tests animation functionality. The document concludes by stating the end of the tests.
Best practice guide_042811_1b0/barobax bahaltanhaHadi Salahi
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics recommended include using Facebook ads, pages, events, plugins, questions and the graph API to engage customers and achieve marketing objectives.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics recommended include using Facebook ads, pages, events, plugins, questions and the graph API to engage customers and achieve marketing objectives.
The Arunvithaya English Programme teaches students English and builds character through activities like prayer, science projects, field trips and competitions. It is led by Principal Fr. Dheparat Pittisant and focuses on developing students' language skills through its curriculum, teacher training and extracurricular events like its annual Christmas presentation. The programme strives to create a supportive environment where students can build confidence and overcome challenges.
Modern Union was founded in 2011 by Matt Gill, David Indo and Tom Denford, 3 high-profile and highly experienced media and communication experts.
Modern Union is a new type of communications agency built upon a set of principles designed to fulfil the needs and challenges facing brands in a modern world.
We believe that ambitious brands deserve better quality strategic advice and better quality service to make marketing budgets work harder in a digital age.
We believe that independent, channel neutral strategic planning is the key to this success. In an increasingly complex media world, brands need impartial advice about where and how to invest in marketing to provide the greatest potential for growth.
We believe that many traditional agencies are unable to do this.
We are different. We are Modern Union.
The document lists various fashion designers and brands including 3.1 Phillip Lim, Louis Vuitton, Preen, Chanel, Marc Jacobs, Diane Von Furstenburg, Emporio Armani, Fendi, Rochas, Alexander Wang, Ralph Lauren, Jason Wu, Narciso Rodriguez, Jill Stuart, Blumarine, Chloe, Burberry Prorsum, Viktor & Rolf, Victoria Beckham, BCBG Max Azria, Akris, Calvin Klein, Cacharel, Givenchy, and Jennifer Berry. The document provides a list of fashion designers and brands in the industry without any additional context.
This document is a report that summarizes the results of a survey of 325 senior finance executives at small and midsize companies regarding cost management in the economic recovery. It finds that companies are taking a cautious, low-risk approach to growth focused on continuous cost improvement. Finance functions have become more influential in cost savings efforts. Executives plan to achieve more expansive cost savings through continuous monitoring of expenses. The sponsor's perspective is also included at the end.
Why some online communities succeed and others failColleen Young
Many health apps include social elements and seek to build online communities. Some succeed and thrive, while others languish. Why?
My fellow panelists, Jenn Sprung (@mindthecompany) and Bruce Baskerville (@CrushTheCrave), and I (@colleen_young) explored this question at Apps for Health (@appsforhealth) on May 16.
I shared best practices of Community Management That Works – How to build a thriving online community. Bruce presented the app Crush the Crave as a Case Study – Successes and lessons learned integrating social in a health app. And Jenn reminded us Don’t Forget the User – First-hand stories from the hand that holds the app.
This document provides considerations for B2B technology companies targeting media and analysts in Europe. It finds that the UK dominates media coverage across Europe. Other major markets include Germany, France, Netherlands, and Sweden. A Media Reach Index is introduced to measure the potential impact of investing in different countries based on population and coverage. While the European market is complex due to language and cultural differences, the document outlines hybrid campaign models that can effectively reach audiences across the region in a cost-efficient manner.
Hilcorp will acquire approximately 141,000 net acres of oil and gas assets in the Eagle Ford shale from Marathon Oil for $3.5 billion. The acquired assets have an estimated resource potential of 400-500 million barrels of oil equivalent. The acquisition will be accretive to Marathon's earnings and operating cash flow and is expected to be self-funding by 2014. With the addition of these assets, Marathon will have a total Eagle Ford position of around 285,000 net acres by the end of 2011.
Marathon's $3.5 b acquisition of eagle ford shalederrick_anitha
Hilcorp is acquiring acreage from Acreage for $3.5 billion, gaining 141,000 net acres with an estimated 400-500 million barrels of oil equivalent in resource potential. The acreage is expected to increase Hilcorp's net production to 80,000 barrels of oil equivalent per day by 2016. The acquisition is expected to be accretive to Hilcorp's earnings and cash flow and will be self-funding by 2014. Closing is set for November 1, 2011 with an effective date of May 1, 2011.
Este documento presenta el caso de estudio de EYCOS, una empresa de impresión de documentos. Incluye diagramas de flujo y procesos que describen el flujo de trabajo, desde la toma de ticket hasta la entrega del documento impreso. También incluye tablas con mediciones de tiempos promedio en cola, servicio y caja, asi como un análisis que determina que los retrasos se deben más al tiempo total en el sistema que al tiempo de impresión. Finalmente, identifica algunos problemas encontrados como inasistencias, documentos mal ub
The document provides guidance on conducting research on Latin@s and health, including developing search strategies, selecting relevant databases, evaluating resources, and applying information. It recommends setting up a consultation with the ethnic studies librarian Susan Luévano for additional help with the research process. Key databases highlighted include PubMed, CINAHL, PsycINFO, and Academic Search Complete.
PowerPoint file of the use of TPACK in teaching English, Year 9 at an ACT high school using the Australian Curriculum with resources from ESA, through the cLc Virtual Learning Environment portal.
This document discusses strategies for effective social media positioning and engagement. It provides tips on engaging audiences through constant conversations and valuable content. The document recommends focusing on finding interested people, delivering quality content, capturing information, and staying in touch. It also outlines several social media models to guide social media strategy, including the social staircase model focusing on presence, tools, and conversation, and the social tool matrix for determining which tools to use. The document emphasizes creating valuable content and using different types of "social spirals" or conversations to engage audiences on various social media platforms.
This document outlines tests for animation. It lists two tests - Test 01 focuses on a picture while Test 02 tests animation functionality. The document concludes by stating the end of the tests.
Best practice guide_042811_1b0/barobax bahaltanhaHadi Salahi
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics recommended include using Facebook ads, pages, events, plugins, questions and the graph API to engage customers and achieve marketing objectives.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics recommended include using Facebook ads, pages, events, plugins, questions and the graph API to engage customers and achieve marketing objectives.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics recommended include using Facebook ads, pages, events, plugins, questions and the graph API to engage customers and achieve marketing objectives.
Best Practice Guide for Marketing on FacebookBrandignity
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics recommended include using Facebook ads, pages, events, plugins, questions and the graph API to engage customers and achieve marketing objectives.
Best Practice Guide Marketing on FacebookAlice Gram
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics discussed include using pages, ads, social plugins, questions, events, and analytics to engage customers and meet business objectives on the platform.
This best practice guide provides strategies for using Facebook to meet marketing objectives. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurturing relationships and keep learning. The guide then details how Facebook can be used to foster innovation, generate awareness, drive preference, increase traffic/sales, build loyalty and amplify word-of-mouth marketing. It recommends integrating Facebook into the broader marketing strategy to engage customers and gain insights.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics recommended include using Facebook ads, pages, events, plugins, questions and the graph API to engage customers and achieve marketing objectives.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics discussed include using pages, ads, social plugins, questions, events, the graph API and apps on Facebook. The guide provides examples and steps to achieve each objective.
This best practice guide provides strategies for using Facebook to meet marketing objectives. It outlines five guiding principles for an effective Facebook strategy, including making interactions social, authentic, and interactive. The guide also details how Facebook can be used to foster innovation, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Helpful resources are also referenced.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy, including building a social strategy, creating an authentic brand voice, making content interactive, nurturing relationships, and continuously learning. It then discusses how to use Facebook to achieve different business objectives like product development, awareness, preference, traffic, loyalty, recommendations, and insights. Specific tactics are provided for each objective.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will teach basic marketing tactics. It then discusses setting up a Facebook profile and business page to represent your company. The guide outlines six best practices for businesses on Facebook and how to measure success. It concludes by providing additional resources for learning how to use Facebook.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will cover basic tactics. It then discusses setting up a Facebook profile and business page, best practices for businesses on Facebook, and measuring success. The guide aims to help readers master the essentials of engaging customers and marketing on Facebook.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy, including building a strategy that is social by design, creating an authentic brand voice, making content interactive, nurturing relationships, and keeping learning. It also details how to use Facebook to achieve different business objectives like product development, awareness, preference, traffic, loyalty, recommendations, and insights. Specific tactics are provided for campaigns and tools to utilize for each objective.
How can Facebook meet business as well as social interaction needs? Originally intended for the construction industry, most of the points in this presentation apply to other business sectors.
The Travel Industry Business Forum (TBF) will take place May 4-6th at the Biltmore Hotel. The exclusive event is a valuable networking opportunity for travel professionals to innovate, share knowledge, and form partnerships. The agenda includes panels on topics like destination branding, tourism marketing, technologies, and luxury travel. Networking events include a dinner gala and evening cocktail reception. Over 100 top travel industry executives from Latin America and the Caribbean will attend.
TBF 2011- Patricia Rasore: “Analizing the Emerging Online Travel Market in La...Karla Witte
- The Latin American travel market was worth $72 billion in 2010 and is projected to grow significantly due to an expanding middle class and increased online booking.
- Mexico has the highest online travel penetration in Latin America at 20% in 2010, compared to an average of 12% for the region.
- Approximately 30% of hotels in Latin America are affiliated with global hotel chains.
TBF 2011- Tim Calkins: "Branding Challenges: 2011"Karla Witte
The document discusses branding challenges that companies face in 2011. It identifies three main challenges: 1) short-term financial constraints that limit branding budgets, 2) increased media saturation and advertising clutter, and 3) difficulties ensuring branding consistency across touchpoints. The document provides advice on overcoming these challenges, such as understanding brand positioning, engaging customers, tracking progress, and moving quickly to respond to changes. It emphasizes the importance of building strong brands that create customer advantages to avoid commoditization.
Over the next hour, travel searches in Latin America will increase. The online travel market in Latin America is growing but lacks large players pushing into the region. To succeed, companies need to understand the habits of local consumers, who have different travel research and purchase patterns than in the US and Europe. Video generates desire to travel among Latin American consumers.
TBF 2011-PANEL 3: "Innovative Techonolgies for the Tourism Industry"Karla Witte
David Goodis, President and CEO of Revelex
Keith St. Clair, Chairman of the Advisory Board for ForumTel
Guido Becher, Founder and CEO of Netactica
Xavier Martín Canals, CEO and Founder at Turijobs
Leonel Azuela-Berchelmann, Founder and Managing Director of Quaxar
The document discusses the concepts of luxury marketing. It notes that luxury can have individual definitions but often involves tailoring experiences to customers and focusing on customization, storytelling, and making people feel aspirational. Luxury marketing also involves building relationships and conversations around topics like environment, lifestyle, fashion, and social responsibility. The document ends by providing 10 commandments for luxury marketing, advising marketers to embrace challenges, hold true values, find luxury in real experiences, make understatements, support investment over short-term spending, and generate high returns on customers' time.
The document discusses Las Vegas' efforts to become a global tourism brand. It outlines the LVCVA's global strategy, which takes a tiered approach to different international markets. The strategy focuses on local and regional efforts within priority markets like Canada, Mexico, and the UK. It also discusses challenges like global economics and policies that impact tourism, as well as opportunities provided by initiatives to promote US travel and new airline routes. International visitation to Las Vegas grew significantly from 2006 to 2010, showing the success of the LVCVA's global branding work.
TBF 2011 - PANEL 2: "Evolution of Tourism marketing"Karla Witte
PANELISTS:
Antonio Batanero, Director of Distribution & Ecommerce at Sol Meliá Hotels & Resorts
Fernando Harb, Director of Sales at Greater Fort Lauderdale Convention & Visitors Bureau
Rick Still, CEO of OnTrade Travel
Ricardo Casco, Director of Latin America & Caribbean for AVIS Budget Group
Thank you all for being a parte of the TBF 2011, the most valuable networking and deal making event of the year for the travel industry of Latin America and The Caribbean.
Your feedback has been of great help for us, it will help us improve for the TBF 2012.
Here are the reslutls of your feedback.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
2. Introduction
The Facebook ecosystem
Five guiding principles
· Build a strategy that is social by design
· Create an authentic brand voice
· Make it interactive
· Nurture your relationships
· Keep learning
Facebook by objective
· Foster product development and innovation
· Generate awareness
· Drive preference and differentiation
· Increase traffic and sales
· Build loyalty and deepen relationships
· Amplify recommendation and word of mouth
· Gain insights
Helpful Resources
2
3. Best Practice Guide
Introduction
At Facebook, everything we do is about making the world
more open and connected. This has a profound impact on the
way people communicate and interact. We are continually
developing authentic ways for people to connect with one
another as well as with the businesses, brands and institutions
they care about, both on Facebook and across the web.
Facebook allows marketers to stay connected with people
throughout their day whether they are on their computers or
mobile devices, at home or at work, watching TV or shopping
with friends. This allows businesses to create rich social
experiences, build lasting relationships and amplify the most
powerful type of marketing – word of mouth.
Connecting with people is just the beginning. In the pages
that follow, you will find best practices for reaching your
businesses objectives on Facebook.
3
4. Best Practice Guide
The Facebook ecosystem
1 Build 3 Amplify
The first step is building your presence with a Facebook Every time someone interacts with your business, that action
Page. Pages allow you to create an identity for your business in gets published into the News Feed, creating word of mouth.
the social graph - the map of the connections among These organic stories are extremely effective at getting
people and the things they care about. If you others to engage and take action, and can be
have physical store locations, link your Page IN
SI shared with a much larger number of potential
with a Place. 1 BUILD G
and current customers by using
HT
S
Facebook Ads and Sponsored
You can use Social Plugins, the Stories. Facebook Ads include the names
Graph API and Apps on Facebook of friends who have already connected to
to create social experiences involving your business. Sponsored Stories enable
your products and online properties you to increase the distribution of News
2E
3
that are engaging and personalized. Feed stories about your business.
NG
AM
AG
PL
FY
E
2 Engage Together, these tools give you the
TS
I
GH I
NS
Creating these Facebook touch points I effectiveness of earned media, at the
allows you to start building your fan base scale and predictability of paid media. Every
and engaging with your customers. campaign you run has a lasting impact via the
Facebook Like Ads are the quickest way to relationships you build along the way. This is the new
acquire fans. Publishing and engaging in conversations word of mouth and research has shown it’s twice as effective
with your fans will allow you to deepen relationships and gain at driving results.
valuable insights.
4
5. Best Practice Guide
Five guiding principles
1
• Social should be baked into everything you do, • Facebook should be integrated with your
Build a strategy that not added at the end of a campaign or done on broader marketing efforts and part of how you
is social by design the side reach your business objectives
2
Create an authentic • People on Facebook are clear and open about
who they are - be the same by providing
• Facebook is an ideal place to bring your brand
personality to life through an authentic and
brand voice straightforward information about your business consistent voice
3
• People spend time on Facebook communicating • Think about the aspects of your brand that are
Make it interactive and sharing with others, so always engage in inherently social and create content that people
two-way conversations will be excited to pass along
4
• Just like in the real world, building relationships • Keep content fresh and easy to consume, use
Nurture your with people on Facebook takes time and ads to stay in touch, and reward people for their
relationships requires a long-term investment loyalty through Deals and promotions
5
• Facebook allows you to get feedback from • Use reporting tools to learn about your fans
Keep learning people in real time, giving you the ability to and the content and products they find most
iterate on the fly interesting
5
6. Best Practice Guide
Facebook by Objective
Foster product development and innovation
Generate awareness
Drive preference and differentiation
Increase traffic and sales
Build loyalty and deepen relationships
Amplify recommendation and word of mouth
Gain insights
6
7. Best Practice Guide > Facebook by Objective
Foster product development
and innovation By combining OnStar’s virtual
advisor in-car telematics
service with Facebook’s
Graph’s API at the end of 2010,
Facebook allows you to learn about your target audience and to understand their interests and General Motors was the first
generate awareness
car manufacturer to offer
friends. For this reason, Facebook can be used to generate new product ideas and innovations. Our drivers the opportunity to
post and listen to audio status
platform tools allow you to build entirely new social product experiences like an online store that updates from the car through
a simple push of a button.
displays only your friends’ favorite products, or a car in which you can access your News Feed. You Chevrolet promoted the
Sponsored Stories Facebook Ads Pages Places Events Social Plugins Graph API Apps on Facebook Deals innovative service in its “Best
can also enlist your Facebook community to help crowd-source your next product idea. First Date” 2011 Super Bowl
television commercial. OnStar
product development & innovation is rolling out the product by
Introductory tools Advanced tools inviting customers to sign up
for the public beta test of the
service on its Facebook Page.
Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins
drive preference and differentiation
5 steps to foster product development and innovation
1 2 3 4 5
RBS Insurance enlisted its
Run a creative Drive awareness of and Identify and refine your Build a social product Be present and active Facebook community to
Pages Facebook Ads Questions Social Plugins Apps on Facebook Graph API
campaign to solicit participation in the target audience with experience by using on your Facebook Page determine the features that
input for your campaign by promoting Campaign Reporting the Graph API and throughout the product should be included in a new
increase traffic and sales
iPhone app for its Direct Line
new product it across your marketing and Page Insights Social Plugins development cycle insurance product. It drove
a. Run a contest or event to channels a. Optimize your Facebook a. Enable people to like a. Use publishing and people to a custom application
on its Facebook Page, where it
gather input on Facebook a. Run a Facebook Ads campaigns by testing individual products and Facebook Questions to could present new concepts to
by building an application campaign that includes which audiences are more content across the web get feedback, iterate and existing and new customers.
to gather submissions Stories
Facebook Ads Sponsored Sponsored Stories for Places
Pages
responsive to different Graph API with the Graph API
Events Premium
generate future product
Apps on Facebook Deals
The result was over 600 unique
App Used creative Sampling Ads and marketing ideas comments on app features
b. Have the community vote b. Use Social Plugins and product names.
and provide incentives for
build loyalty and deepen relationships
b. Promote the campaign b. Use this information to like the Activity Feed,
participation in your other marketing direct future marketing Recommendations,
channels such as TV, email, efforts Comments and Live Stream
print or on your website to make experiences off of
Facebook social
Pages Sponsored Stories Facebook Ads Questions Social Plugins Apps on Facebook
amplify recommendation and word of mouth
7
8. Best Practice Guide > Facebook by Objective
Generate awareness
Once you have created a Facebook Page that allows your unique brand to shine, it is time to generate To build brand awareness of
its relatively new Green Works
awareness of your Page, latest product, or current marketing effort. To do this, you can leverage cleaning products line, Clorox
ran a Facebook Ads campaign
Facebook’s tremendous reach and targeting capabilities with Facebook Ads and Sponsored Stories. to grow its fan base and drive
traffic to its website. The ads
These products offer the benefits of earned at the scale and predictability of paid. That’s because they offered coupons and allowed
people to vote on “Green
are shown with stories about friends who have already engaged with your business on Facebook. This Heroes” in their community.
The effort resulted in about
is the new word of mouth and it’s twice as effective at driving awareness. 30,000 fans on the Green Works
Page and a 12 percent increase
in awareness of the Green
Works brand, according to a
generate awareness Nielsen study.
Introductory tools Advanced tools
Sponsored Stories Facebook Ads Pages Places Events Social Plugins Graph API Apps on Facebook Deals
product development & innovation
5 steps to generate awareness
1 2 3 4 5
In the Spring of 2010, Mars
Create a Facebook Integrate Social Plugins Post interesting content Run Sponsored Stories Use Facebook’s unique Chocolate North America
Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins
Ads campaign that and the Graph API, such with clear calls to to promote people’s reach and targeting launched M&M’S Pretzel.
encourages people to as the Like Button, action that encourage actions from the capabilities to optimize Mars used Facebook to seed
drive preference and differentiation awareness and demand
take an action that will into your website and interaction and sharing News Feed to the right and iterate on your for the new product by
be seen by their friends mobile experiences a. Applications on Facebook column of their friends’ campaigns developing a custom Facebook
screen application called the M&M’s
a. Keep ad destinations a. This allows the actions can be used to build viral a. Try different targeting Pretzel Vending Machine. The
on Facebook people take off of Facebook awareness campaigns a. Sponsored Stories for App techniques: Likes and application enabled 40,000 of
to show up in the News Feed b. Promoteon Facebook or Interests, Friends of the brands fans to get a free
b. Encourage liking to buildAds
Pages Facebook Questions Social Plugins Apps launches Graph API Used allow you to amplify
and be amplified through Connections and standard sample delivered to them
promotions with Deals or every time someone
connections and make and allowed them to invite
Sponsored Stories interacts with your app demographic
future campaigns more
increase traffic and sales Events on Facebook two friends to also receive a
effective b. To maximize message recall, free sample. As a result, Mars
b. Sponsored Stories for Page
distributed 120,000 samples to
Posts can be used test different creative for its customers within 48 hours.
c. Keep text simple, highlight
to ensure your fans see each target group
special offers, tell users
your posts
what to expect, have a
strongAds to action
Facebook call Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals
Sampling Ads
build loyalty and deepen relationships
8
9. Best Practice Guide > Facebook by Objective
Drive preference and differentiation
generate awareness
Facebook is a great place to build preference and differentiation for your brand over competitors. In an effort to reinvigorate its
brand among the 18- to 34-year-
SponsoredFacebook, people discover your brand through trustedSocial Plugins
On Stories Facebook Ads Pages Places Events referrals from API
Graph their friends. Then drive
Apps on Facebook Deals old audience, Shane Company
launched a Facebook campaign
preference by interacting with and rewarding your fans. Think of your Facebook Page as a key touch to re-engage with them and
become more relevant. It
product development & innovation
point that you can leverage to bring your brand to life for your customers in real time. used Premium Poll Ads to
invite people to nominate
their favorite diamond shapes
and vote for their favorite
marriage proposal scenario.
Shane also invited fans to tell
Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins their own stories on its Page.
This stimulated discussion
drive preference and differentiation and interaction between the
Introductory tools Advanced tools audience and the brand in a fun
way that reinforced the brand
as “your friend in the diamond
business.” Over 20,000 people
responded to the polling Ads,
reinvigorating the brand.
Pages Facebook Ads Questions Social Plugins Apps on Facebook Graph API
increase traffic and sales
5 steps to drive preference and differentiation
1 2 3 4 5
Understand what Define the gap between Launch an integrated Think about how to Check in with
Facebook Ads Sponsored Stories
people currently think your Pages Places
current perception brand-building
Events Graph API integrate Premium
Facebook into on Facebook customers to
Sampling Ads
Apps your Deals
of your business and and your brand’s campaign to drive your products, website understand what
build loyalty and deepen relationships
why they think it is desired perception or preference and or mobile apps to make is resonating and When adidas Originals
launched its global, cross-
unique and relevant point of differentiation differentiation them more personal whether you have
media campaign in early
a. Listen to what people are a. Create a campaign that and unique been successful 2010, the leading apparel
and footwear brand decided
saying about your business supports your desired a. Use the Graph API to enable a. Monitor your Wall and
to use its Facebook Page as
on your Page and use perception across your people to shop based on use Page Insights to see a home base from which it
Pages Sponsored Stories Facebook Ads Questions Social Plugins Apps on Facebook
Questions to survey them typical channels (TV, print, what their friends like what’s working could display and distribute
radio, Facebook, etc.) all of its exciting new audio-
b. Use Page Insights to
amplify recommendation and word of mouth
b. Use Social Plugins to create b. Run a Nielsen Brand Effects visual content and product
understand what they are b. Create Facebook Ads and a social experience for study (where available) information. By creating highly
interested in Sponsored Stories with people engaging with to ask questions or run relevant content, the company
Friends of Connections built a community of advocates
your brand polls to understand how
who supported the brand and
targeting to show people perceptions changed
c. Use Apps on Facebook to has seen a steady increase in
how their friends have post-campaign Originals store traffic.
bring your brand to life on Apps on Facebook
Sponsored Stories Facebook Ads Pages Events already interacted with Social Plugins
Deals Graph API
your Page c. Use your own brand
your brand
tracking measurement tools
gain insights
9
10. Best Practice Guide > Facebook by Objective
Sponsored Stories Facebook Ads Pages Places Events Social Plugins Graph API Apps on Facebook Deals
Increase traffic and sales
product development & innovation
Facebook turns purchasing into a social decision by enabling people to show what they like and have In the summer of 2010, Levi
Strauss & Co. began a cross-
purchased, both online and in the physical world. On Facebook, you Apps on Facebook
Pages Facebook Ads Sponsored Stories Questions Events Graph API
can create viral promotional
Social Plugins
media campaign to launch its
Fall 2010 Workwear Collection.
events, publicize offers or run Deals. Every time someone RSVPs, clicks, or checks-in, that action As part of the campaign, a 40
percent-off offer on Facebook
drive preference and differentiation
gets shared with all of their friends. This combination of word of mouth and your ability to deepen for one Work Wear item drove
a two-fold increase in traffic to
engagement with your customers at the point of purchase (either on your website or in store) is levi’s.com within 15 minutes of
being posted on the Facebook
incredibly powerful at driving traffic and sales. Page. For an in-store discount
offer, Levi’s clocked about 400
Pages Facebook Ads Questions Social Plugins Apps on Facebook Graph API interactions with an Event Ad,
but it got 1,600 people showing
increase traffic and sales
up in its stores with RSVPs,
Introductory tools Advanced tools showing there was a four-times
viral multiplier of what the
brand was able to do with its
ad spend.
Facebook Ads Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals
Sampling Ads
build loyalty and deepen relationships
5 steps to increase traffic and sales
1 2 3 4 5
Alamo Drafthouse Cinema
Decide on a sales goal Run a creative Create a social Drive people to point Drive people to point created a Deal that incentivized
and the promotionalStories
Pages Sponsored Facebook Ads
campaign to share Questions
that experience at the pointon Facebook purchase online
Social Plugins Apps
of of purchase off-line its customers to check in on
activities that will help promotion through of purchase their mobile device, while at
a. Use Facebook Ads with a. Make sure your Page the cinema, to receive a free
amplifyyou get there
recommendation and word of mouth Facebook Ads and Page a. Use the Graph API to allow offers that take people to is connected to a pint glass and the chance to
publishing people to like specific the point of purchase – be geographic Place see a free movie screening.
transparent that clicking Every time someone checked
a. Consider using an products b. Use Deals and Premium in, that story got published to
application or exclusive tab the ad will take you off all of his or her friends, creating
b. Integrate post purchase Event Ads to drive people
to create a promotion that Facebook a powerful word-of-mouth
sharing so that once a user in store
Sponsored Stories Facebook Ads requires people to like your
Pages Events Deals Social Plugins Graph API Apps on Facebook effect. The offer successfully
has checked out, they have b. Every time someone drove people into the cinema,
c. Run Sponsored Stories for
Page or share the content the option to publish to likes a product on your with over 5,100 people
Place Check-ins to amplify
gain insights
b. Use Sponsored Stories their Wall website, boost the story checking in. Through this
word of mouth Deal, the company distributed
to ensure the friends of with Sponsored Stories for
c. Create Deals to drive people nearly 10,000 pint glasses and
someone who interacts Domains
in store and have them saw a much higher level of
with your campaign, see check in so the action gets engagement on its Page.
that action published back to their
Pages Questions Campaign Reporting Page Insights friends on Facebook
Apps Brand Effects and
Chatter Studies
API data can
be integrated
(not widely available) with internal
measurement systems
10
11. Best Practice Guide > Facebook by Objective
Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins
Build loyalty and deepen relationships
drive preference and differentiation
Facebook is fundamentally about relationships. The people who like your Page are saying that they Sephora uses the publishing
feature on its Facebook
want a relationship with you. ThisSocial Plugins
Pages Facebook Ads Questions
connection allows you Graph API
Apps on Facebook
to build and deepen relationships with your Page extensively to foster
conversations with its clients.
most loyal customers and allows them to spread the word about your brand to their friends. Because The company has created
an Offers tab on its Page
increase traffic and sales
of the information people share about themselves on Facebook, you can create highly custom and where fans get information
on special deals. Sephora
personalized experiences to drive engagement and loyalty over time. uses the Graph API on its site
to allow customers to like
and recommend individual
products to their friends.
Facebook Ads Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals Sephora has created a highly
Sampling Ads engaged community that
discusses and shares products
Introductory tools
build loyalty and deepen relationships Advanced tools
on its own.
Pages Sponsored Stories Facebook Ads Questions Social Plugins Apps on Facebook
5 steps to build loyalty and deepen relationships
amplify recommendation and word of mouth
1 2 3 4 5
Since research showed that
Remind people that you Develop an authentic Ask questions, listen Use the Graph API and Let your fans know many of its customers were
are on Facebook and Ads
Sponsored Stories Facebook
personality and voice
Pages Events
and be responsive, Social PluginsSocial Plugins to createApps on Facebook are special and
Deals Graph API
they already on Facebook, Sub-Zero
there to communicate take part in a two-way more personalized reward them for their and Wolf Appliance, decided
a. Create a publishing calendar to establish a brand presence
with them
gain insights
conversation and relevant online relationship with a Facebook Page. There,
b. Post stories that people care
a. Promote your Facebook a. Use Facebook Questions to experiences to build a. Thank them for their people can read content on
about, ask questions and kitchen designs, recipes and
Page in offline marketing drive engagement and learn loyalty engagement
encourage participation related topics. The company
collateral has created an ecosystem
c. Publish in the early b. Appoint someone on your b. Run Deals and special
of customers and prospects,
b. Integrate Facebook into morning or late evening team to monitor your Page promotions to your kitchen designers and Sub-Zero
your website with Graph
Pages Questions Campaign Reporting Page Insights daily Apps on Facebook with Brand Effects and
and interact API data can Facebook community and Wolf dealers who are all
Chatter Studies be integrated
API to make sure your people in an authentic(not widely available)
way with internal participating in discussions and
measurement systems c. Provide them with exclusive sharing content on its Page.
customers are part of your
information, updates, and
Facebook community
events
c. Use Facebook Ads
and Sponsored Stories
to stay top of mind
11
12. Best Practice Guide > Facebook by Objective
Pages Facebook Ads Questions Social Plugins Apps on Facebook Graph API
Amplify recommendation
increase traffic and sales
and word of mouth Silly Bandz wanted to attain
1 million fans and to allow its
customers to interact with
Facebook Ads Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals its products. In order to do
Everything you do on Facebook is viral because all actions are published Ads Sampling
into the News Feed and are this, it used a combination of
build loyalty and deepen relationships
Facebook Ads and integrated
lasting. People expect to discover things on Facebook through their friends. Rather than thinking the Graph API into its website
with product Like Buttons.
of driving recommendation as an independent objective, sharing should be built into all of your Every time someone clicked on
one of the ads or liked one of its
Facebook activities and campaigns. Here are some of the Facebook tools that help amplify word of products, a story was published
back to all of his or her friends,
mouth andSponsored Stories
Pages recommendation.
Facebook Ads Questions Social Plugins Apps on Facebook creating a powerful viral effect.
As a result, Silly Bandz was
able to surpass its 1 million fan
amplifyIntroductoryand word of mouth
recommendation tools Advanced tools goal and learned a lot about
the products its consumers are
most excited about.
Sponsored Stories Facebook Ads Pages Events Deals Social Plugins Graph API Apps on Facebook
5 steps to amplify recommendation and word of mouth
gain insights
1 2 3 4 5
Healthy Choice wanted to
Encourage people Create great content Integrate Social Plugins Use Facebook Ads and Learn and iterate
grow its Facebook community
to like your Page that encourages sharing and the Graph API Sponsored Stories to a. Use Page Insights to and get more people to try its
Pages Questions Campaign Reporting Page Insights Apps on Facebook Brand Effects and API data can
a. This opens the and keep it fresh with the Like ButtonChatter Studies create word of mouth
be integrated
determine the content frozen foods. It launched an
(not widely available) with internal
innovative progressive coupon
communication a. Post video content to on all of your online at scale
measurement systems
people are most excited campaign. The value of the
channels between you and stimulate sharing properties and at any a. These products allow you to about engaging with discount increased with the
your customers point of purchase show your brand’s message and sharing number of people who liked
b. Use a publishing calendar Healthy Choice’s Facebook Page
b. It also creates an a. This creates more to your target audience with b. Use Campaign Reporting
that includes exciting and signed up for the coupon,
association between opportunities for actions stories about their friends to determine what type of creating a viral multiplier
product announcements
your brand and that that will be published who have already engaged creative and targeting gives effect. By incentivizing people
and promotions
with your business to share the offer Healthy
individual into the News Feed and you the best results
c. Be active in two-way Choice was able to get almost
content that can be used 60,000 people to connect to its
conversations in Sponsored Stories Facebook Page – a 900 percent
increase over its original fan
base, and was able to distribute
50,000 coupons.
12
13. Best Practice Guide > Facebook by Objective
Facebook Ads Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals
Gain insights
Sampling Ads
build loyalty and deepen relationships
Facebook allows you to learn about your customers both by observing their actions and by engaging 1-800-Flowers.com uses the
Graph API to integrate the Like
with them Sponsored Stories It isFacebook Ads place to learn who your customers are and what they think about
Pages
directly. a great Questions Social Plugins Apps on Facebook
Button throughout products
on its website. It has used the
you. Facebook makes it easy to incorporate your customers into your product development cycle popularity of items to make
merchandising and product
amplify recommendation and word of mouth
and marketing campaigns and iterate quickly. You can do all of this in real-time, globally. When used development decisions. In
addition, the company is
actively, these insights can help improve your business by helping you stay aligned with the people frequently asking its Facebook
community what it would
you serve. like to see from the brand and
using ad optimization models
to determine the best creative,
Sponsored Stories Facebook Ads Pages Events Deals Social Plugins Graph API Apps on Facebook
targeting and mix of Facebook
Ads and Sponsored Stories for
Introductory tools
gain insights
Advanced tools the brand.
Pages Questions Campaign Reporting Page Insights Apps on Facebook Brand Effects and API data can
Chatter Studies be integrated
(not widely available) with internal
5 steps to gain insights measurement systems
1 2 3 4 5
In March 2010, VisitBritain,
Use Campaign Reports Learn from Learn from the two- Learn by integrating Use advanced began a Facebook Ads
for your advertising Page Insights way conversations that Facebook login and campaign metrics campaign to raise brand
campaigns and occur on your Page API with your online awareness and attract
a. See the demographic a. When you run large potential visitors to the UK. The
Sponsored Stories breakdown of who is a. Watch, listen and respond measurement tools advertising campaigns, campaign drove customers to
a. By testing different interacting with your when you use Facebook a. Track individual behavior, use Nielsen Brand the Love UK Facebook group
Page and what they are Effects studies (where on VisitBritain’s Facebook
targeting options, you Questions, Apps on engagement and Page, where it posts something
can learn more about interested in Facebook or publish purchasing available) to track related to the UK to discuss
your audience the effectiveness of every day. It has learned
your campaign on brand about its customers, as well
building objectives as generated a groundswell of
opinion and debate about the
UK. Unlike billboards where you
have no idea whether people
like them or not, VisitBritain
appreciates the fact that
without a massive spend, it
can write a post and know
within 10 minutes whether it is
resonating with people or not.
13
14. Best Practice Guide
Helpful Facebook Resources
About Facebook Pages Developer & Platform Resources
Facebook Stats www.facebook.com/press/info.php?statistics Create a Page www.facebook.com/pages/create.php General Resources www.developers.facebook.com
Press Room www.facebook.com/press.php Pages Page www.facebook.com/FacebookPages Examples of Site Integrations
developers.facebook.com/showcase/
Pages Best Practices
Helpful Facebook Destinations www.facebook.com/FacebookPages?v=app_7146470109 Facebook Platform Page www.facebook.com/platform
Most Popular Facebook Pages pagedata.insidefacebook.com/ Developer Blog developers.facebook.com/blog/
Facebook www.facebook.com/facebook
Vertical Directory of Pages www.facebook.com/pages/ Facebook Application Directory
Marketing Solutions www.facebook.com/marketing www.facebook.com/apps/directory.php
Alphabetical Directory of Pages
Facebook Studio www.facebook-studio.com www.facebook.com/directory/pages Social Plugins developers.facebook.com/plugins
Facebook Ads www.facebook.com/facebookads FAQ for Facebook Pages Graph API developers.facebook.com/docs/reference/api/
Facebook Pages www.facebook.com/facebookpages https://www.facebook.com/help/?topic=pages
Open Graph developers.facebook.com/docs/opengraph/
Facebook Platform www.facebook.com/platform Terms and Guidelines www.facebook.com/terms_pages.php
Authentication developers.facebook.com/docs/authentication/
Applications on Facebook Usernames for Facebook Pages www.facebook.com/username
Post Purchase Sharing
www.facebook.com/applicationsonfacebook
Usernames for Facebook Pages FAQ developers.facebook.com/docs/reference/dialogs/
Facebook Live www.facebook.com/FacebookLive https://www.facebook.com/help/?page=900
Facebook Credits developers.facebook.com/credits/
Webinar Center Reporting IP Infringement on Pages
SDKs and Tools developers.facebook.com/docs/sdks/
www.facebook.com/adsmarketing/index.php?sk=webinarcenter www.facebook.com/copyright.php
Developer Roadmap developers.facebook.com/roadmap
Popular Facebook Blogs General Legal and Permissions Live Status of Platform developers.facebook.com/live_status
The Facebook Blog (official blog) www.blog.facebook.com/ Facebook Brand Permissions Developer Discussion Forum forum.developers.facebook.net/
www.facebook.com/brandpermissions Developer’s Policy Wiki developers.facebook.com/policy/
Inside Facebook www.insidefacebook.com/
Promotions Guidelines Permissions
All Facebook www.allfacebook.com/ www.facebook.com/promotions_guidelines.php developers.facebook.com/docs/authentication/permissions
Statement of Rights and Responsibilities
Advertising & Sponsored Stories www.facebook.com/terms.php
Local
Create Facebook Ads www.facebook.com/ads/create/ Copyright Infringement
www.facebook.com/legal/copyright.php?howto_report Places Information www.facebook.com/places
Guide to Facebook Ads www.facebook.com/adsmarketing/
Facebook Places Page www.facebook.com/facebookplaces
Ads Page www.facebook.com/FacebookAds Recommended Facebook Providers Facebook Places Help Center
Sponsored Stories www.facebook.com/sponsoredstories www.facebook.com/help/?topic=places
Preferred Developer Program
External Ad Policy guidelines developers.facebook.com/preferreddevelopers Find Deals on Facebook www.facebook.com/deals
www.facebook.com/ad_guidelines.php
Ads API Tool Providers Deals Info for businesses
Help Center for Ads www.facebook.com/adshelp developers.facebook.com/adsapivendors www.facebook.com/deals#!/deals/business
Deals Help Center www.facebook.com/help/?page=18844
14