1. TOP TEN THINGS I
LEARNED IN INTRO TO
PR

2. #1) Communication
Essential in every aspect of public relation

Must communicate with several parties:

*Team members
*Target audience
*Clients
*Supervisors
Two-way communication is key


3. #2) Research
Proper research must be done before a plan

can be properly laid out
Several forms of research are available, but

the most reliable forms are face to face, such
as surveys and focus groups
PR strategies are constantly changing, and

through research, a new trend could be
discovered, resulting in great sucess

4. #3) Online presence
Future employers will search you to see how

you portray yourself to the rest of the world
Major businesses are constantly on the

lookout for any mention of their company’s
name
A strong online presence will typically lead to

success in the PR world, because it will
further your name

5. #4) Strong writing skills required
Written communication is necessary because

verbal is not always possible
Press releases are a major part of PR, and

their content will determine how the reporters
will respond
Portfolios and project plans are what an

employer will base your skill set off

6. #5)Crisis control
Not wanted, but it will occur and it must be

properly managed
People are looking towards you as comfort in

a time of distress
Must be sincere if it is to be received as it is

intended
First step to recovery to the strategy


7. #6) Teamwork
Every project plan is complex and requires a

division of labor
Each team member relies on someone else to

ensure that the plan is executed properly
Every job that is done is equally important to

the success of the project as a whole

8. #8) Business World
There are two sides to public relations, firms

and in-house, and each is very different
In-house teams are the more professional of

the group because they are located in a
business arena
Firms are more laid back because they work

for various clients and all that they care about
is that the job is done

9. #9) Job interviews
Sincerity is key because they are going to take

you in as part of their team
Proper business attire is required because you

are trying to become part of the business world
and you must show them you are ready
Good social skills are a plus because you are

trying to let the person get to know you, and
like you in thirty minutes or less

10. #10) Resumes
This is what first attracts an employer to

you, so it must separate you from the masses
It is best if it is only one page because when

someone turns the page, they immediately
start to lose interest
You should only put past employers on there if

the experience you gained there is relevant to
the job you are trying to get