2. WHY THINK
OUTSIDE THE
BOX? • Cut Through the Noise: The digital space is
crowded with content. Creative strategies help to
grab attention.
• Spark Engagement: People are drawn to unique
and interesting ideas. Be memorable!
• Build Brand Loyalty: Innovative campaigns can
position your brand as a thought leader.
• Boost ROI: Standing out can increase website
traffic, conversions, and sales.
www.masiradm.co
m
3. SIGNIFICANCE OF
CREATIVITY IN
DIGITAL MARKETING
Creativity plays a crucial role in
capturing audience attention,
differentiating from competitors,
and driving engagement and
conversions.
www.masiradm.co
4. SOME EXAMPLES OF HOW TOP
DIGITAL MARKETING AGENCIES GET
CREATIVE
Droga5
Known for their bold
and unexpected
campaigns, like their
Snickers "You're Not
You When You're
Hungry" series.
VaynerMedia
Focuses on social
media storytelling
and influencer
marketing.
Goodby
Silverstein
& Partners
Creates
emotionally-
driven campaigns
that resonate with
viewers.
www.masiradm.co
m
5. • The foundation of any successful
marketing campaign is a deep
understanding of your target
audience.
• Consider demographics,
interests, pain points, and online
behavior.
• Tailor your creative strategies to
resonate with their specific
needs and preferences.
SECRET WEAPON:
UNDERSTANDING
YOUR AUDIENCE
www.masiradm.co
m
www.masiradm.com
6. CREATIVE
STRATEGY #1:
• Gamification incorporates
game design elements into
marketing campaigns.
• Examples:
⚬ Points and rewards
programs
⚬ Interactive quizzes and
contests
⚬ Branded mobile games
GAMIFICATION
www.masiradm.co
m
7. CREATIVE
STRATEGY #2:
STORYTELLING
• Storytelling is a powerful tool for
connecting with audiences on an
emotional level.
• Use visuals, emotions, and
relatable characters to craft
compelling narratives.
• Stories can be shared through
videos, social media posts, or
even blog content. www.masiradm.co
m
8. CREATIVE
STRATEGY #3:
• Partner with social media
influencers to reach a wider
audience.
• Choose influencers whose
target audience aligns with
your brand.
• Create authentic and
engaging content together.
INFLUENCER
MARKETING
www.masiradm.co
m
9. CREATIVE
STRATEGY #4:
INTERACTIVE
CONTENT
• Interactive content encourages
user participation and increases
engagement.
• Examples:
⚬ Quizzes and polls
⚬ 360° virtual tours
⚬ Augmented reality (AR)
experiences
www.masiradm.co
m
10. MEASURE YOUR
RESULT
• Track and analyze the
performance of your
creative campaigns.
• Use website analytics, social
media insights, and other
relevant data.
• Measure key metrics like
website traffic, engagement,
and conversions.
www.masiradm.co
m
11. CONCLUSION -
EMBRACE
CREATIVITY!
• Don't be afraid to experiment
and try new things.
• Embrace a culture of creativity
within your marketing team.
• Creative digital marketing
strategies can help you stand
out from the crowd and achieve
your marketing goals.
www.masiradm.co
m
12. MASIRA
#No 23, Venkateshwara
Complex, 1st floor, 9th B
and C Main, Dr. Puneeth
Rajkumar Road, KEB
Colony, BTM 1st Stage,
Bengaluru, Karnataka,
India 560029
HOW TO
FIND US
www.masiradm.co
m