1. IBBERS
Never Go Out Of Style: Mock Shop Project 4
JUNE 16, 2015
IBTXHIS KHANG
RCS 363
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IBBERS: STORE OVERVIEW
Ibbers, inspired by the vintage trend with a modern twist. Ibbers was created to allow
women to embrace their curves and accentuate their body shape. When creating my store, I
was really intrigued by the fashion sense in the 1900’s and wanted to have a modern twist to
bring back the fashion of the 1900s. At first glance, you can see that Ibbers’ color scheme was
to create a nice and girly but chic feel right when you walk into the store. I kept to the pink
and yellow color scheme with lace wallpaper that will create a sense of a vintage ambience.
The yellow carpet with a marble and ripple effect creates a soothing environment and yet
highlights the store and creates a sense of direction from the front door to the fitting room to
the cash desk. The tinted pink floorboards create a sense of fun and flirty while keeping it
toned down with the lace walls. I kept the front of the store with a white transparent glass to
give customers an interest in the store. I also created the two front window displays with
mannequins sitting on a clear black platform to create a light wall barrier between the store
and the window displays that allows the customer to continue their curiosity into my store.
IBBERS’ INFORMATION
Ibbers is created for women between the ages of 18-35 who are interested in embracing the
past fashion that created today’s fashion. Ibbers’ image was to allow customers to feel like
they walked through history and yet able to maintain the modern look. At Ibbers’ our most
important goal is to create a welcoming, fun, flirty, and chic feel to our customers and create
a different sense of style that helps a woman embrace her body. At Ibbers, we keep our
clothes to a minimum with great quality. Prices at Ibbers varies from $10-$30 and we
guarantee great prices and new products every week making Ibbers perfect for any teens with
an annual income of $4000. Our clothes are affordable and has nothing but the best quality.
Women who walks into our store can automatically feel important and feel comfortable in
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our clothes. Ibbers is especially created to build a women’s confidence. Our clothes are sized
from x-small to x-large.
IBBERS CLOTHING
Here are the clothes that are held within our store.
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STORE LAYOUT AND FIXTURES
Ibbers’ store layout was created so that there is an easy access flow from the front door to the
fitting room and to the cash desk. I created the layout this way because I wanted customers
to be intrigued by the major focal point right from the start creating a sense of curiosity to
explore more of the store. Ibbers left and right sales wings (as I call them) creates different
styles that allows the customer to want to explore more. The biggest attraction for Ibbers is
it’s focal point with the top popular clothes being in between the cash desk and the fitting
room because it makes the customer interested in trying on the clothes and because it is close
the cash desk, the customer’s attention will be directly at the clothes on the focal point
fixture, this is especially effective for impulse buyers. The layout and fixtures is necessary
for the fun and flirty store image that Ibbers have because the pink fixtures creates that sense
of girly. Pink fixtures create a loving and calming psychological feel to the store’s image and
the white on the fixtures create a sense of pureness and youth. Yellow carpets and ceiling
creates a happy and excited feel to the store while the black lace creates a sense of modernism
and creates a slimming feeling making the customers at Ibbers build their confidence in our
clothes. The graphics in Ibbers creates a vintage ambience including the water color poster on
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our focal point to the fashionable drawings on the walls by the fitting room and left wall.
The flapper girl poster behind the cash desk really ties in all of the vintage feel.
CONCLUSION
The creation of Ibbers is to help women embrace their body and to build their confidence
with a modern twist to the vintage outfits. Ibbers is a one of a kind store because of the
historic feel to the clothing with great modern quality at low prices. Any women between the
ages of 18-35 are targeted to shop in Ibbers. Ibbers can guarantee great prices with great
quality that will ensure its customers’ satisfaction. Overall, come by to Ibbers to enjoy what
we have that will help you dress fashionably at a low price. And remember, never go out of
style.
