THE BEST WAY TO PREPARE YOUR BUSINESS FUTURE… VISION IT.
The BIALETTI CAFFE FRANCHISING PROGRAM BREW BIZ FOR U! WELCOME TO THIS BUSINESS START-KIT BREAKTHROUGH !
Mission Statement <ul><li>committed franchise growth potential vis-à-vis business is unlimited </li></ul>
The Team <ul><li>Your Success Is Our Success! </li></ul>As we have tapped into the EXPERTISE OF SEASONED PROFESSIONALS in order to provide you with only the best franchised coffee program at par with global standards today.
Market Summary <ul><li>Bialetti Cafe Franchising targets a vast-market potential that includes entrepreneurs , plus the growing number of the ‘Baby Boomer’ generation, retirees and the global Filipino community </li></ul>
Opportunities <ul><li>One-Bundle, One-Package Scheme </li></ul><ul><li>Provides franchisee’s all the multi-benefits they need to join the Bialetti Caffe Franchising program </li></ul>
<ul><li>Among Bialetti Caffé Franchising benefits include: a CONTINUOUS RESEARCH & DEVELOPMENT (R&D) PROGRAM, a definitive advantage as far as developing new beverages is concerned </li></ul>
BIALETTI CAFFE FRANCHISE PACKAGE INCLUDES: <ul><li>Perspective design of coffee bar/coffee shop </li></ul><ul><li>Signage, Menu Board and other marketing materials </li></ul><ul><li>Use of Bialetti Caffe trade name and Bialetti brand images </li></ul><ul><li>All the main equipments for the preparation of delectable hot and cold coffee based, as well as non-coffee based drinks </li></ul><ul><li>Small wares </li></ul><ul><li>Start-up ingredients inventory </li></ul><ul><li>BIALETTI CAFFE Operations and Recipes Manual </li></ul><ul><li>Training Programs </li></ul>
<ul><li>Staff uniform </li></ul><ul><li>Continuous research and Development of New Drinks </li></ul><ul><li>On Going Operational and Marketing Support </li></ul><ul><li>Store Opening Plan and Assistance </li></ul>BIALETTI CAFFE FRANCHISE PACKAGE INCLUDES:
Business Concept <ul><li>BIALETTI CAFFE Franchising gives you the VAST OPPORTUNITY TO GO INTO BUSINESS FOR YOURSELF, and thus ACCELERATE YOUR SUCCESS by being part of a well-established branded system. </li></ul>
<ul><li>The coffee business, just like fast-foods some 30 years ago, has shifted to chain-links because of their advantages through specialized training, innovative product introductions, management control systems, purchasing power, plus specialized promotion and advertising. </li></ul>Business Concept
“… Coffee should be black as night, hot as Caribbean summer, and as strong as love”
Today, BIALETTI CAFFE serves European developed coffee-based concoctions that are not commonly served in the more popular coffee outlets. It also offers a wide range of complementary products that include: cakes, pastries, other savory meals. For full size coffee shops , the following can be served: Fresh Salads (House Salad, Caribbean Salad, Classic Caesar, Greek Salad, Salad Niscoise) Perfect Pastas (Pasta Putanesca, Smoked Salmon and Prawn Pasta, Creamy Pesto, Crab and Sardine Pasta) Gourmet Sandwiches (Steak and Cheese, Classic Club, Supreme Submarine, Monte Cristo, California Burger)
Competition <ul><li>The BIALETTI CAFFE started its business franchising in year 2008, and has HIGHLY PROVEN itself worthy of vis GLOBAL STANDARD OF MANAGEMENT OPERATING SYSTEM. </li></ul>
Goals and Objectives <ul><li>As a MAJOR PLAYER in the highly mobile AB and upper C market for coffee-based and non- coffee-based hot and cold beverages, BIALETTI CAFFE thus concentrates on smaller, more compact store models and kiosks. </li></ul>IN ALL OF THESE, WE DO CONCEPTS AND SUPPLY DESIGN WHENEVER THE NEED ARISES
Financial Plan <ul><li>NO FRANCHISE FEE </li></ul><ul><li>NO ROYALTY FEE </li></ul><ul><li>NO PROFIT SHARING </li></ul>FOR ONE-BUNDLE ONE PACKAGE SCHEME CALL : (632) 721-0233 0927-716-4055 0922-896-5581 FOR LIMITED TIME ONLY
CONGRATULATIONS! ENJOY THE MULTI-BENEFITS OF A FRANCHISEES CASH-FLOW !
Sample Menu……. Bialetti Caffé allows franchisee to come up with their suggested menu to suit their community needs.
8 REASONS WHY BIALETTI CAFFE IS THE RIGHT FRANCHISE FOR YOU <ul><li>IT’S HOW COFFEE SHOULD BE – European – developed coffee products ensures excellent quality for each cup of coffee served at BIALETTI CAFFE . </li></ul><ul><li>THE BIALETTI EXPERIENCE – BIALETTI CAFFE ensures the best experience for each customer with its excellent European – developed products, cozy American style ambience and highly personalized Filipino way of service. </li></ul>
8 REASONS WHY BIALETTI CAFFE IS THE RIGHT FRANCHISE FOR YOU <ul><li>LOW INVESTMENT PACKAGE – The BIALETTI CAFFE franchising set up is uniquely developed to ensure the investment package will be at least 80% lower than international brand and approximately 20% - 30% lower than locally developed brands while maintaining an above par look/image and set of equipments & supplies. </li></ul><ul><li>FAST RETURN OF INVESTMENT – The fast return of investment is not only due to low investment cost but also because of higher sales brought about by excellent yet reasonably priced product, good store ambience in great locations, and well thought of yet inexpensive marketing tactics. </li></ul>
8 REASONS WHY BIALETTI CAFFE IS THE RIGHT FRANCHISE FOR YOU <ul><li>EXCELLENT FRANCHISE SUPPORT SYSTEM – BIALETTI CAFFE has an experienced team of professionals dedicated to opening and operating franchised outlets. The Franchise Support Group can provide franchisees with a wide range of assistance including support in the areas of site store perspective, store development, recruitment, training, purchasing, distribution, operations, marketing etc. </li></ul><ul><li>LOWEST FRANCHISE FEES – While the package offers more than the usual franchise fees packages, the franchise fees is the lowest in the coffee shop retailing industry. </li></ul>
8 REASONS WHY BIALETTI CAFFE IS THE RIGHT FRANCHISE FOR YOU <ul><li>LOWEST ROYALTY FEES – The Royalty Fees is only 3.5% which is less than half of the usual royalty fees for an international brand and 25% lower compared to other local brands. </li></ul><ul><li>HIGHLY DYNAMIC ORGANIZATION – The organization is set up to allow for flexibility and customization to ensure suitable solutions are easily on hand. Likewise, it is expected to grow very fast while evolving nicely to cope with the challenges of franchising. </li></ul>
FREQUENTLY ASKED QUESTIONS <ul><li>1. Q. What is the first step to obtaining a Bialetti Caffe Franchise? </li></ul><ul><li>A. To begin the process you must send a formal letter of intent to Bialetti Foods Corporation indicating the type of store and the intended location (if any). Upon receipt of your letter, we will schedule a Business Meeting with you to discuss the Franchising Program in more details. </li></ul><ul><li>2. Q.What kind of Franchise programs are available? </li></ul><ul><li>A. Bialetti Foods Corp. is offering a single unit Franchise Program for one location to be identified and pre-approved prior to the execution of a Franchise Agreement. There are three concepts available for Franchising, the full store model (80 – 120 SQM), the kiosk model (16-40 SQM) and the mobile café model (maximum of 12 SQM). If a Franchisee wished to open and operate more than one store a separate Franchise agreement would need to be executed for each store. </li></ul>
FREQUENTLY ASKED QUESTIONS 3. Q.How much is the Franchise Fee? A .Franchise Fee is Php 750,000 for a full sized store, Php 500,000 for a kiosk and Php 350,000 for a cart. Special Offer: Franchise Fee waived for the first few outlets. 4 Q. How much is the Monthly Royalty Fee? A .The current monthly royalty fee is Three and one-half Percent (3.5%) of gross sales after tax. The fee entitles the franchisee the continued use of the Bialetti Caffe brand name and trademarks, access to operating systems, ongoing business development and product research development, consulting and other benefits. Special Offer: Royalty Fee waived for first few outlets.
FREQUENTLY ASKED QUESTIONS 5. Q. What is the Advertising and Promotion cost? A. Each Franchisee is required to contribute One Percent (1%) of gross sales after tax, each month to an Advertising and Promotion Program which is managed by BFC. The Franchisees contributions will be used in full to develop Advertising and Promotional programs for both national and local area marketing. Apart from this, the franchisees are encouraged to spend between 2% to 5% of their gross sales for local store marketing. Special Offer: Advertising and Promotion Fee Waived for first few outlets. 6. Q. What is the total investment for a Bialetti Caffe Franchise and how long before it is recovered? A . Investment costs will vary depending on the location, the size of the store and several other factors but it could be as low as Php 495,000 for a mobile café or P3M for a small full-sized store. We can help you develop a relevant estimate for your particular store once a location is identified and upon signing of Memorandum of Agreement (MOA) . ROI will vary depending on the actual store sales and how the franchisee effectively manages the franchise but a typical mobile café will have an ROI of less than a year, a kiosk about less than two years and a full sized store, in less than three years.
FREQUENTLY ASKED QUESTIONS 7. Q. What are the requirements and criteria for a Bialetti Caffe franchisee? A . Ideally, a Franchisee should have experience operating retail stores, full-service restaurants, or comparable service oriented businesses. Knowledge of the trade area and local contacts where the store is to be located is also important to facilitate the construction and operation of the store. The franchisee and their pioneering team will have to undergo and passed an intensive training program to be conducted by BFC before they can operate their own franchise. 8. Q. Where do I purchase my equipment package, smallwares, signage, menu boards, etc.? A. BFC will supply all the necessary major equipments and in the case of other items, BFC will assist the franchisee in the coordination of the ordering and installation of these items.
FREQUENTLY ASKED QUESTIONS 9. Q.What form of continuing operational support will I receive? A. BFC may provide refresher training and other on going assistance and services. Likewise, BFC has established, and will provide appropriate product specifications. BFC is the sole source for coffee, syrups and all proprietary products. 10. Q. How soon can I be in operation once I have become a Franchisee? A. Generally, unless otherwise agreed upon and stipulated in the Franchise Agreement a Franchisee will have FREE five (5) days of barista training from the execution of the Franchise agreement to open and begin operating the store.