This document summarizes the marketing practices of Badgers INC., including their organizational profile, history since starting in January 2015, mission and vision, major milestones, target markets, positioning strategies, marketing mix (4Ps), distribution channels, current promotional activities, recommendations to expand their market, and thanks. It provides details on their management structure, logo evolution, product portfolio expansion, segmentation strategies targeting different age groups and locations, and focus on price, quality, and delivery.

1. Marketing Practices
of
Badgers INC.

2. PANDA
&
Troops
Mamata Khandakar
2016-1-10-108
Amreen Akter Risha
2016-1-10-110
Mohosin Khan Towhid
2016-1-10-111
Samira Zafrin
2016-1-10-149
Fatema-Tuz Zohura
2016-1-10-105

3. Organizational Profile

4. Management Structure
Nafisa Ehsan
Munshi Neemal Ehsan
(Co-Founder and
Owner)
Munshi Nakib Ehsan
(Co-Founder and
Owner)
Founders
Manager

5. 1
2
3
4
Started
January 2015
At first
Only Badge
After 6 month started
market expansion
Currently selling 30
types of product
History

6. Tagline
Come See Buy

7. 1st Logo Current Logo

8. Mission
Vision
CustomizableStylish DurableTrendy
Quick DeliveryCheap Price Customer SatisfactionHigh Quality
Product

9. Major Milestones

10. Major Milestones
Featured in an article of
‘’BuzzDHK’’
an online news portal
Delivering 50+ Mugs for Power
Group BD LTD
Stall at
Unmad-JCC Comic Con
Custom mug and Pen order for
SAARC Women’s Association
Dhaka
Co-Sponsoring a Business Case
Competition
(Intra CreADive 2016)
Delivering many big orders of
Badges within 48 Hours
Facebook page like went
to 9000+
(9032 to be accurate)
Stall at Dhaka Pop
Expo 2016.

11. Marketing Strategy

12. Segmentation Targeting Positioning Differentiation
Demographic
10-20 20-30
30-40 Least Customers
Most Customers
Consistent Customers
Age

13. Geographical
Dhaka ( Narayanganj, Gazipur, Comilla )
Rajshahi
Barisal
Chittagong
Segmentation Targeting Positioning Differentiation

14. Segmentation Targeting Positioning Differentiation
Behavioral
DurableDesign
Comfort
PriceDesign
Attractive
Benefit segmentation
of a Badge
Memory
Holder
Price
Design
Benefit Segmentation of
a frame

15. Segmentation Targeting Positioning Differentiation
Age 13-65
Couple
Gift lovers
Innovators

16. Segmentation Targeting Positioning Differentiation
Boys
Girls
Couples
Old People
Current Target Market of Badgers INC

17. Segmentation Targeting Positioning Differentiation
More
for
more
Same
for
more
Less
for
more
More
for
same
More
for
less
Same
for
same
Same
for
less
Less
for
same
Less
for
less
Price
More
The SameMore
The
Same
Less
Benefits
Less
Positioning Strategies

18. Segmentation Targeting Positioning Differentiation
TO the young generation people
OUR shop BADGERS.Inc
IS an awesome place
THAT you will find the best gift products in the
cheapest rate and fast delivery service.
Positioning Statement

19. Segmentation Targeting Positioning Differentiation
Product Price Personnel

20. Four P

21. Product Price PromotionPlace
The name of the
brand
is
Badger’s INC.
Brand Name Packaging Variety

22. Quality Services
Product Price PromotionPlace

23. Product Price PromotionPlace
Price Strategy

24. Discount and Sales Promotion:
Product Price PromotionPlace

25. Product Price PromotionPlace
Geographical Coverage Transportation

26. Distribution Channel
Producer Badgers INC. Consumer
Product Price PromotionPlace

27. Personal Selling Word of Mouse
Product Price PromotionPlace

28. Current Promotional Activity
Offer only applicable in Dhaka
Home delivery with in
7 days (max)
Badge price may very in size,
shape and custom made
Product Price PromotionPlace

29. Product Price PromotionPlace

30. Publicity and Public Relation
Product Price PromotionPlace

31. Badges
Wooden key-ring , Wooden badge, Wooden
frames, Posters
Super hero key-ring, Super hero toys,
Superhero necklace , Superhero laptop
stickers
Custom Mug, Custom t-shirt , Wall clocks
, Football players
key rings
Product Market Expansion

32. Adding Employees
Boosting the Facebook page
more often
Adding services to Sylhet and
Khulna District
Adding more products for
female customers
Recommendation

33. Thank You