Audrey Aublin is a marketing professional with over 7 years of experience in account management across various industries. She is currently an Account Planner at Lowe Profero in Sydney, Australia, where she manages projects and client accounts. Previously she held roles such as Marketing Coordinator at Sydney Harbour Tall Ships and Senior Account Manager at Marquetis in Paris, France. Aublin has a proven track record in business development, client relations, and digital marketing strategy. She is fluent in English and French.
Talk at the MIT CSAIL HCI Seminar: The Community/Individual Cycle:Extracting Knowledge, Creating Applications and Understanding Motivations in Public Photo Collections
Talk at the MIT CSAIL HCI Seminar: The Community/Individual Cycle:Extracting Knowledge, Creating Applications and Understanding Motivations in Public Photo Collections
Enthusiastic, motivated and creative marketing professional, with a strong interest in Project Management, Digital and Analytics. Growing business through different channels, achieving results, learning about the latest developments in digital technology, creating opportunities and driving revenue are the activities that drive me. I am also great in developing trustworthy relations through my customer sensibility. I love to explore customer insights and employ the best technical and strategic marketing capacities for a more efficient achievement of companies’ goals
Digital specialist with 4+ years experiences, I'm leading and delivering digital marketing campaigns to increase online brand awareness through engaging digital experiences that are fully integrated into the brand communication platform.
Determined, ambitious and highly adaptable, I believe in the wealth of experiences. I am actively looking for new challenges as Digital Marketing Manager or Business Developer in Dubaï (UAE) in a dynamic and ambitious company to give an evolutive dimension to my professional career.
Thrives on new challenges, feel free to contact me: mjean.coupin@gmail.com
A 360º strategic Marketing Consultant experienced in the delivery of all aspects of the marketing mix including Trade and Consumer marketing, Digital solutions and Web Design. Classically trained within an FMCG environment experience covers a variety of sectors including Financial Services, non-profit, SME’s, and Local Government.
1. AUDREY AUBLIN
6/42 Turner Street, Redfern
NSW, 2016
Email: audrey.aublin@yahoo.fr
Mobile: 0402 588 413
https://www.linkedin.com/pub/audrey-aublin/37/9b/b43
Current Visa Status: 457 de facto
Full Clean Driving Licence
A motivated individual with drive, enthusiasm and determination with a proven track record in client
identification, business development and relationship building. A strong communicator and
negotiator with experience in Marketing, Sales & Advertising and Account Management. Vast
project managing experience in the Hospitality, Financial and Food sectors, with international
exposure.
I am keen to progress and ready to learn, with capable abilities to maximize potential in any work
related environment.
Career Summary
Lowe Profero
Account Planner, Nov 2014 - Present
Sydney Harbour Tall Ships
Marketing Coordinator, Nov 2013 – July 2014
Marquetis
Senior Account Manager, Oct 2011 – July 2013
Leo Burnett
Account Manager, Dec 2010 – Oct 2011
Project Manager& Account Executive, Sept 2007 – Dec 2010
Challenger House
Junior Account executive, May 2006 – August 2006
Career Highlights
• Was selected to participate in the ‘People Management Program’ organised by the Leo
Burnett University. Designed to help new managers motivate and inspire through
delegation, coaching, team building and positive feedback.
• Launched the event “National Electricity Conference” and increased the effective
participation of 5% for the 2nd
annual event & 7% for the 3rd
year.
• Created a new web technique training program that generated 200 000€ gross margin by
the sale of 2 responsive design websites.
Professional Strengths
• 7+ years Account Management experience spanning various industries with international
exposure.
• Strong project & people management skills.
• Proven sales skills in the development of potential, lapsed and existing business.
• Efficient organisation & administration skills.
• Excellent verbal and written communication.
Professional Experience:
Lowe Profero, Sydney (Australia)
Account Planner, Nov 2014 – Present
• Client Base: AWI – Woolmark & Merino, QIC (Global Real Estate – Shopping Center)
• Coordinate the entire AWI Program including Projects, WIP’s & admin, Maintenance, SEO
& reporting, Global Translation & publishing with the AWI Internal team (Project manager,
SEO Performance manager, UX, Dev Front & Back end, Strategist etc…)
2. • Woolmark.com : Chinese translation, work with the Chinese office on estimatations,
timelines, processes and internal teams for CMS configuration. (from SOW until launch)
• Merino.com (Consumer, fashion & designer website): build strategy for 2015 and associate
KPI’s
• Coordinate Japan & Chinese team on ongoing translation work for Merino’s online articles.
• Merino’s design and content strategy: work closely with the SEO team and Project manager
to optimize the current website and ecosystem of AWI brands.(SOW, UX, design, dev)
• QIC: Ensure the projects are running efficiently & smoothly, coordinate WIP’s and meeting
reports.
• Create a search team and repository online on digital trends on the retail area (including
fortnightly update for the client)
• Working on a large scale project currently in the development phase. Key information
cannot be disclosed due to confidentiality agreement. The intricacies of this project can be
discussed further during the interview process.
Sydney Harbour Tall Ships, Sydney (Australia)
Marketing Coordinator, Nov 2013 - July 2014
• Implement marketing and advertising campaigns: preparing marketing and advertising
strategies, plans, objectives, planning and organizing promotional presentations, updating
calendars.
• Launched 4 news products in 2014 – Pirate Show / Burlesque Show / Overnight Cruise /
Whale Watching. (Central role in developing the concept, strategy, price…)
• Defined the communication ideas for 2 new products. Pirate Show – A real and wild
experience for all the family. Burlesque Show – Ship Tease, outrageous, naughty and sexy.
• Managed and created 2 websites for the Pirate Show and Burlesque show.
• Launched deals for special events on deal websites: groupon, ourdeal, scoopon etc… For
Vivid Light show, filled 56 cruises in less than 2 months (generated +5% turnover compared
to year 1)
• Relationship building with agents, inbound tour operators, group buying websites and travel
wholesalers within Australia and internationally.
Marquetis, Paris (France)
Senior Account Manager, Oct 2011 – July 2013
• Client Base: Promotelec Association (Energy Industry – Non for profit association), Pierre
Hermé (Gourmet Food Industry), Monier (Construction Industry).
• Designed campaign strategies and developed ideas for existing and prospective clients.
• Created a new positioning for ‘Association Promotelec’ which reflects the insight of society
(safety / adaptation / environment) – Message / Creative Ad / Press / and corporate TV ad
from concept to realization.
• Launched a new website (Based on the new positioning and the 2 Association’s targets –
People and Professional)
• Implemented on the new website a ‘Virtual automation house‘ (worked closely with the AD
and the developer on script and realization (videos, quiz etc…)
• Identified and cultivated new business. Increased the gross margin (+100K€ in 2011) on
our main client ‘Association Promotelec’ by recommending the creation of a responsive e-
zine targeted specifically for professionals. (client saved 200K€ on print cost).
• Created 2 events in 2011 & 2012: National Annual Conference of Electricity Professionals
& Automation Days (15 Automation open days)
• Created branding and in-store communication for the launch of a new product (roofing tiles)
for Monier
• Played a lead role when pitching to current and prospective accounts delivering
presentations that won and increased existing business (Association Promotelec: Web
Campaigns about safety in December 2012 + 200 000€ gross margin). - Development of
web banners and displays based on a family driven target – Banners and displays directed
users to an electricity quiz about safety. (Database growth of over 4000 through completed
quizzes)
3. • Launched a mobile app about macaroons for Pierre Herme (Gourmet Food) – worked
closely with the AD and the developer. (Approximately 4000 downloads between 2013 &
2014)
Leo Burnett, Paris (France)
Account Manager, Dec 2010 – Oct 2011
Project Manager & Account Executive, Sept 2007 – Dec 2010
• Client Base: Quick (Food Industry, Account Value 6M€ per year per annum), Groupama
Bank (Financial Industry, 500K€ per year per annum) Fiat (Automobile Industry, 2M€ per
year per annum).
• Managing the workload of 3 account executives and 1 production coordinator. (Budget
handling, managing campaign costs and invoicing clients)
• Handling all the “adult sector communication” for Quick France (targeted 15-30yo).
• Launched the 1st
organic burger in France – Prepared and planned the full campaign
(digital, TV commercials and in-store communication)
• Completed 3 co-branding campaigns (partnerships) – Star Wars / Simpson / Smiley.
Liaised with brand representatives for creative validation. (TV, Print, Press, Digital)
• Project supervision of campaigns. Collaborated with clients from concept to production for
the launch of nationwide TV, web, print, mobile device and social media campaigns.
(Launched a new campaign every 8 weeks in line with 1-2 new burger releases - 2M€
media investment each)
• Developed campaign management tools (creative briefs, proposal templates and project
tracking spreadsheets).
• Created a Facebook app for Valentine’s Day about a heart shape burger. ‘Cheesy song
created by a cheesy fake boy band about love’. You could send a personalized video to
your loved one. (It featured multiple personalized pictures and the name of the recipient
during the ‘cheesy’ video).
• Organization of PPM’s for commercials (more than 35 completed commercials) & being the
agency representative during filming and shooting to ensure all the PPM decisions are
actioned correctly.
• Launched new website and mobile app (Quick France and Quick Belgium)
• Coordination of all the different key participants: client, supplier, Creative team, traffic,
media planning, strategic planning etc…
• Following the production of commercials (European adaptation of Italian commercials for
Fiat advertising). Day-to-day communication with Leo Burnett Turin.
• Coordination of music and picture rights for French commercial purposes (buying art on
Fiat).
• Launched the welcome pack for new customers for Groupama Bank
Challenger House, Boulogne-Billancourt (France)
Junior Account executive, May 2006 – August 2006
• Client Base : Quick (Food Industry)
• Launch the “Local Action Guide Book” for the 350 restaurants in France (writing and
finalization of all local recommendations).
• Preparing production sales proposals for the “Local Action Guide Book”.
• Printing of 350 units of this “Guide Book” (dealing directly with printers, paper
manufacturers, posters and printed materials).
• Launched a student fidelity program September – October Mass distribution of student
cards in front of schools (2 million cards distributed.)
• Knowledge of advertising processes, printing and production techniques.
Education Summary:
• 2007 : Masters in Communication, Marketing & Advertising (Sup de Pub, Paris, France)
4. • 2006 : Professional Degree in Strategy & Marketing
• 2005 : BTS (advanced vocational training certificate) in Corporate Communication
• 2003 : Baccalaureat in Economics and Social Sciences (optional subject : Mathematics )
• First Aid Certificate
Languages:
English: Fluent French: Native Spanish: Operational
References:
Regis Perrone
- Deputy managing Director, LEO BURNETT, Paris, FRANCE
- Director General, MEDIAGONG, Paris, FRANCE
https://www.linkedin.com/pub/regis-perrone/28/2a6/957/en
TELEPHONE: +33 (0)6 15 41 90 51 EMAIL: regis.perrone@leoburnett.fr
Marc Dewitte
- Sales & Marketing Director, Business Consultant and Entrepreneur, SYDNEY HARBOUR TALL
SHIPS, Sydney, AUSTRALIA
https://www.linkedin.com/pub/marc-dewitte/4/99b/64b
TELEPHONE: +61 (0)410 738 511 EMAIL: dewitte20@gmail.com
Interests:
Competition level squash; reading; the cinema; modern dancing (10 years); the piano (15
years), foreign travel (Europe, Thailand, Malaysia, Laos, Cambodia, Burma, India, Argentina, Canada,
US, Peru, New Zealand, Cuba, Egypt etc...)