The document proposes the ABC Mexico platform to help sustainable Mexican businesses introduce themselves to the European market. It aims to provide online tools and a professional framework for small and medium Mexican companies to promote, present, and internationalize themselves. The platform would give businesses an online portal and tools to build a professional online presence in Europe and facilitate business connections through an online community and ecosystem. The goal is to help Mexican sustainable businesses access new international markets through effective use of internet technologies and an "omni-channel platform".

1. Business innovation
for sustainable companies
2015
ABCACCESS BUSINESS COMMUNITY
MEXICO

2. Why ABC
Mexico?
Mexican producers of sustainable goods and profession-
als involved in green economy have big potential to ex-
port their products and services to Europe. However, the
challenge facing them is how to create demand of their
products and services. The existing resources, mainly
governmental, do provide information, guide and sup-
port for businesses at a general level but do not address
the specific opportunities businesses have in deter-
mined markets abroad. Additionally, these resources do
not promote bilateral consumer-producer search neither
is the flow of information and image (user experience)
strong enough.
Technological developments have, instead, become a
key resource for international sustainable trade. Com-
munication technologies, for example, give Mexican en-
trepreneurs a huge opportunity to offer their products
and services globally and grow their businesses. Pro-
ducers and providers need to show their differentiations,
innovations and potential in a more dynamic and profes-
sional way.
Moreover, online contact is crucial for international trade
and Mexican entrepreneurs need support on how to in-
troduce themselves in online environments. For that
reason, the success in finding the opportunities to sell
sustainable products into emerging markets relies on a
good communication strategy and a professional net-
work.
ABC Mexico aims to help sustainable Mexican business-
es introduce themselves abroad within a profession-
al framework. It is also aimed at meeting customers´
needs dynamically by helping them find which products
or services to export or import. ABC Mexico makes use
of all the possibilities internet technology offers effec-
tively in order to get exposure for Mexican sustainable
products or services. ABC also makes use of an “Omni
channel platform” to present businesses abroad (online
community, data accss and multiple-device output.)
Mexican producers of sustainable goods
and professionals involved in green
economy have big potential to export
their products and services to Europe.
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3. What is the
ABC platform Mexico?
BUSINESS
ABC portal is promotion, presentation,
profesionalization,internationalization
and image, for sustainable business.
Business for small and medium size Mexican companies
with exporting potential interested in the European mar-
ket, for entrepreneurs interested in Mexican products.
Promotion.
ACCESS
ABC is access to friendly technology.
ABC offers the tools to build up
proffessional pressence with the state
of the art technology.
Access to an innovative(*) online portal with professional
presence in European Market for small and medium size
Mexican Companies and entrepreneurs in Europe.
ABC
ABC
ABC

4. Presentation,
Give members a 3 steps online tool to make a user
friendly company website for mobile devices.
Professionalization,
Make business and entrepreneurs more professional for
the public.
Image
Strength the image of Mexican entrepreneurs and busi-
ness abroad.
Exchange
Share information, services and lead coins (*) within eco-
system members.
Support to social sustainable projects
in Mexico
A percentage of ABC income will support social, sustain-
able and green economy projects.
Our partners benefit.
Promoting ABC Mexico and allowing access to their in-
formation and channels, they will benefit of information,
image, communication, streamline and contributing to
the development of small and medium size companies.
COMMUNITY
ABC is not only about numbers, ABC
is about the people making business,
and our responsability to share benefit
with eachother.
By being a member you are inserted into an entrepre-
neurial ecosystem, and you enter to direct contact with
buyers, services providers, consumers, organizations in-
stitutions, business partners, and fresh information.
USP
*stimulating exchange of services and information we create synergy, reflected in the platform our valuta (lead coins) that later can be exchanged by
ABC ecosystem members.

5. MEMBERSHIPS
MEMBERSHIP
Profile page
Responsive Website
(From exclusive library of Themes)
Domain & e-mail service
Reporting
Analytics – Visits
Monthly € 29
Profile page
Responsive Website
(From exclusive library of Themes)
Domain & e-mail service
Reporting
Analytics – Visits
Videoconferencing
Webinars
Monthly € 49
Gold membership Platinum membership
EXTRA SERVICES:
Company’s promotional video
Coediting – Documents (Text, Images, share video)
Cloud hosting (Texts, Images, Video)
Design + communication services
Trade show presentations
CONTACT:
info@abcmexico.eu
www. abcmexico.eu
+31 (0) 648 11 89 65
I WANT TO IMPORT MEXICAN PRODUCTS
TO EUROPE
I WANT TO EXPORT MY PRODUCTS
FROM MEXICO

6. ABC Mexico is a concept by:
Eduardo Pérez, Ignacio Carmona and Francisco Martinez.
ABC Mexico B.V. is in process of registration and will be open for Investors.
Design by FICTION [VISUALS+BRAND+CONCEPTS] www.fiction.co.nl
ProMexico. Its goal is to promote the attraction of direct foreign
investment, the export of goods and services and bring Mexican
companies to an international level. This contributes to Mexico´s
economic and social development as it strengthens the country´s
image as a strategic business partner.
ASERCA. (Agency of Marketing Services and Agricultural Market
Development). Its supports agricultural marketing and drive through
incentives for producers; promotes market mechanisms and designs
schemes of negotiation between producers and buyers; generating
and publishing market information, also identifying and promoting
exports.
SNICS. (National Service of Seed Inspection and Certification).
Its goal is to establish and keep updated the system to regulate
and promote seed, plant varieties and genetic resources
matters, collaborating to increase agricultural production and its
competitiveness, according to international standards.
FONAES. It promotes and implements public policies and
programs oriented to create more and better jobs, companies and
entrepreneurs in Mexico.
The Chambers of Commerce in Mexico and in The Netherlands.
SINAREFI
National System of Plant Genetic Resources for Agriculture and
Food. Institution that promotes the participation of different actors
(researchers, farmers, students, civil society, etc.) in the conservation
and the sustainable use of native plants. SINAREFI is able to promote
the participation of producers organized in 46 networks (i.e. agaves,
vanilla, cactus, corn, amaranth, exotic fruits, etc.) in ABC Mexico.
Impulso Orgánico
(Organic Impulse) 75 small and medium companies with organic
certifications.
COMEXPORTA
Producer organization integrated by 11 small and medium size
companies.
Mexican Talent Network
Organization that promotes the participation of Mexicans specialized
people living abroad in projects or initiatives related to Mexico (34
organizations around the world, including in the Netherlands).
Mexican Consulting Group Wageningen
Group or Mexican alumnae from Wageningen University offering
consultancy services for the elaboration or development of projects
in Mexico.
Minor Latin American Business Studies
Study program at the HAN University of Applies Sciences involved
in the elaboration of business plans and marketing analysis for
companies interested in the European or Latin American Market
(focus in Mexican companies and in the Mexican market).
SIENN & FICTION
ABC is partner of SIENN and FICTION by being the preferred design
agency and technology suppliers (respectively).
ABCACCESS BUSINESS COMMUNITY
MEXICO
CMYK
AMSTERDAM+BARCELONA+MEXICOCITY
PARTNERS