A recent survey found that 87% of Americans plan to shop for the holidays, with 54% not participating in major discount days. Online shopping is increasing, particularly through mobile devices, with 86% of consumers purchasing via mobile in 2014. Typical gift categories include clothing (55%), cash (34%), and wearable technology (6%), with spending generally ranging from $200 to $799.

1. We asked Americans about their
396
holiday gift-buying
behavior by using
SurveyMonkey Audience

2. 87% Of respondents said
that they will be
shopping for the
holidays

3. 54% Do not participate
in any of the
big discounted
shopping days!
HALF
OFF
SA
SA
SALE
SAL
SALE
SALE

4. 12% Prefer Cyber Monday
to Black Friday (6%)

5. Compared with last year, more people
20132014
are doing their shopping online
45%
56%

6. Consumers
who make
purchases using
their mobile
device
86% in 2014
66% in 2013

7. 60% $60 Of shoppers use a
$65
mobile device to
browse for gifts

8. 4% Post comments
on social spaces
or share links
with others

9. 8% Rely on salespeople’s
recommendations
on what to buy
JOE

10. 37% Use mobile devices
to read recommendations
and reviews for ideas about
which gifts to buy

11. 61% Ask their friends and
family for gift ideas

12. ??
48% Know what to give
because they take
direct requests

13. Types of gifts parents
are giving their kids
55% Clothing 6% Wearable
technology
34% Cash checks
3 1
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14. 52% Of Americans
spend $200–$799

15. 31% Of men shop for
gifts over $900
76% Of men shop for a
maximum of 9 people

16. 19% Of women shop for
gifts over $900
61% Of women buy gifts
for 7 to 13+ people

17. Market Research
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See our full survey results
on holiday shopping.