In a crowded and distracted world, it can be hard to break through with customers, the media, recruiting and investors. Capturing the zeitgeist is more important than ever in making you stand out. In this session Josh will share his story building DoNotPay and how building a movement has given my company an advantage and the non-traditional lessons that I have learned.

1. Being a Rebel and Building a Movement:
Non-Traditional Approaches to Scale
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Joshua
Browder
CEO & Founder
DoNotPay
@jbrowder1

6. Capturing The Zeitgeist
Is a “cheat code” in announcements
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8. 1. Emotions
2. Current Events
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9. Emotions:
(Wrath, Greed, Lust, Envy)
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Incentivio
Owner

11. Current Events
And Trends
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Be controversial but apolitical.

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17. Platform companies are
better than point solutions.
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18. Building a movement:
Customer Acquisition
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1. Scaleable
2. Profitable
3. Organic (happens naturally)

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Paid Social

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Virality

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Organic Social

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SEO

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Missionary
Lean
Technical

30. 4 Key Takeaways - @Jbrowder1
● Capture the zeitgeist with every announcement. Use current events and
emotions to do so. Stay away from politics, but make your message
controversial.
● You can only build a movement as a platform company. Watch out for
being too vertical.
● A movement requires (often one, very successful) distribution strategy.
Pick carefully! Ideally, it should be organic, scaleable and profitable.
● Ensure your team is part of the movement. The early team should be lean,
technical and missionary, even as you scale. Watch out for mercenaries.
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31. THANK YOU
@Jbrowder1