It Presentation


Published on

Published in: Technology, Business
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

It Presentation

  1. 1. Blackberry <ul><li>Al Haffar, Fares </li></ul><ul><li>Birbragher Manevich, Sandra </li></ul><ul><li>Johnson, Keith McKenzie </li></ul>
  2. 2. What is a BlackBerry? <ul><li>BlackBerry is a wireless handheld device introduced in 1999 by RIM (Research in Motion). </li></ul><ul><li>Its main features are: </li></ul><ul><ul><li>Push Email </li></ul></ul><ul><ul><li>Mobile Telephone </li></ul></ul><ul><ul><li>Text Messaging </li></ul></ul><ul><ul><li>Internet Faxing </li></ul></ul><ul><ul><li>Web Browsing </li></ul></ul>
  3. 3. Company Overview <ul><li>Research In Motion (RIM) was founded in 1984 by Mike Lazaridis, who currently serves as its co-CEO along with Jim Balsille (since 1992). </li></ul><ul><li>RIM is a leading designer, manufacturer and marketer of innovative wireless solutions. </li></ul><ul><li>Quick Facts: </li></ul><ul><ul><li>Type: Public (NASDAQ: RIMM) (TSX: RIM) </li></ul></ul><ul><ul><li>Headquarters: Waterloo, Ontario, Canada </li></ul></ul><ul><ul><li>Products: BlackBerry and Inter@active pager </li></ul></ul><ul><ul><li>Employees: 6000 (Q1 2007) </li></ul></ul><ul><ul><li>Capital: 63.27B </li></ul></ul><ul><ul><li>Slogan: Always On, Always Connected </li></ul></ul><ul><ul><li>Website: </li></ul></ul>
  4. 4. BlackBerry Products
  5. 5. Main Features over time Model BlackBerry 5790 BlackBerry 7280 BlackBerry Curve 8300 Features Available Email Corporate Data Access Wireless Internet Paging Email Corporate Data Access Wireless Internet Phone and SMS Organizer BlackBerry Internet Service Instant Messaging BlackBerry Messenger Wireless email Corporate data access Browser Phone SMS MMS Organizer Camera Media player BlackBerry® Maps
  6. 6. BlackBerry 5790 BlackBerry 7280 BlackBerry Curve 8300 Size and Weight 11.7 x 7.85 x 1.8cm 5 ounces 11.3 x 7.5 x 2.0cm 5 ounces 10.7 X 6.0 X 1.55cm 4 ounces Keyboard Backlit QWERTY keyboard Backlit QWERTY keyboard Backlit QWERTY keyboard Navigation Thumb-operated trackwheel and ESC key Thumb-operated trackwheel and ESC key Trackball
  7. 7. BlackBerry 5790 BlackBerry 7280 BlackBerry Curve 8300 Notification Tone vibrate on-screen LED indicator Tone vibrate on-screen LED indicator Polyphonic ringtones MP3 ringtones Vibrate mode LED indicator User Interface Intuitive icons and menus Intuitive icons and menus BlackBerry OS 4.2’ Display User selectable 16 or 20 line display High resolution full-color display supporting over 65,000 colors Font size (user selectable) Color display Backlighting Light sensing screen
  8. 8. BlackBerry 5790 BlackBerry 7280 BlackBerry Curve 8300 Handheld Security Password protection Password protection and keyboard lock Password protection and keyboard lock Support encryption Battery Life* Approximately one week data/email usage 5 hours - talk time 10 days - standby time Up to 408 hours or 22 days (Standby time) Up to 240 minutes or 5 hours (Talk time) Memory 16 MB flash memory 16 MB flash memory 64 MB (Flash memory) Expandable memory – support for microSD card Modem Embedded RIM® wireless modem Embedded RIM® wireless modem RIM® wireless modem Tethered modem capability
  9. 9. Operating System and Software
  10. 10. (BES):Blackberry Enterprise server. <ul><li>E-mail system. </li></ul><ul><li>The software monitors the user's local &quot;inbox.” </li></ul><ul><li>The versions that BES offer are: Microsoft Exchange, Lotus Domino, and Novell GroupWise. </li></ul><ul><li>It is usually run by multiple wireless users. Individual users can use e-mail services provided by the wireless provider and may not be required to install a BES server. </li></ul><ul><li>Every BlackBerry has a unique id called BlackBerry PIN which is used to identify your device to the BES. </li></ul><ul><li>Provides security through firewalls and block ciphers (codes) </li></ul>
  11. 11. Diagram of BES
  12. 12. PUSH PROCEDURE <ul><li>When a new message comes into the inbox, it picks up the message and passes it to Network Operations Center. </li></ul><ul><li>The messages are then relayed to the user's wireless provider, which in turn delivers them to the user's BlackBerry device. </li></ul><ul><li>All new e-mails, contacts and calendar entries are pushed to the BlackBerry device automatically. </li></ul><ul><li>Device storage allows the mobile user to access all data offline in areas without wireless service. </li></ul><ul><li>As soon as the user connects again, the BES sends the latest data. </li></ul>
  13. 13. (MSD) MOBILE SERVICE DATA <ul><li>Used to allow secure transfer of applications and information to other devices (not necessarily other Blackberries). Also used to connect to the internet. </li></ul><ul><li>It is no longer a requirement for wireless data access because of the new versions of the Blackberry. </li></ul><ul><li>Blackberry devices can now access the internet without the use of MSD. </li></ul><ul><li>It is still required for secure e-mail, data access, and applications that require WAP from carriers that do not allow WAP access. </li></ul>
  14. 14. Competition <ul><li>Many competitors are entering the Smartphone market, which is lowering Blackberry’s sales and cutting off Blackberry’s monopoly in that section of the phone market. </li></ul><ul><li>Most of them have a lot of features that are found on the Blackberry: email, fast processors, web browsing, full keyboard. </li></ul><ul><li>They are giving there products an edge, to keep them unique and give them an advantage over competitors. </li></ul>
  15. 15. Competition <ul><li>Nokia E61 </li></ul><ul><li>Motorola Q 9h </li></ul>
  16. 16. Competition <ul><li>Treo by Palm </li></ul><ul><li>i-mate </li></ul>
  17. 17. Competition <ul><li>iPhone by Apple </li></ul><ul><li>SideKick </li></ul>
  18. 18. BlackBerry Pearl <ul><li>“ Small, Smart, Stylish” </li></ul><ul><li>Dimension: 107x55x14mm </li></ul><ul><li>Weight: 3 ounces </li></ul><ul><li>GPRS, Wi-Fi, Bluetooth enabled </li></ul><ul><li>Not a full keyboard but very similar </li></ul><ul><li>HTML browser </li></ul><ul><li>2 MP Camera </li></ul><ul><li>Media Player </li></ul><ul><li>With its slick and stylish design </li></ul><ul><li>and most of the standard Blackberry </li></ul><ul><li>specifications this phone is targeting </li></ul><ul><li>younger age and a more extensive public </li></ul><ul><li>and is a sign that Blackberry is keeping up with </li></ul><ul><li>the new competition. </li></ul>
  19. 19. Questions and Comments
  20. 20. Bibliography <ul><li>Images of Blackberry phones: </li></ul><ul><li>Company Information: , , </li></ul><ul><li>Images of other phone models: </li></ul><ul><li>Hardware Information: </li></ul><ul><li>Software Information: </li></ul><ul><li>Commercial: </li></ul><ul><li>Diagram: </li></ul>