BlackBerry Business Opportunity & Partnership with Us


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  • With a crystal clear 1024x600 WSVGA LCD and wide screen aspect ratio, the visuals on the BlackBerry® PlayBook ™ are stunning. The dual core processor allows for consumption of high impact games and videos, delivering an exciting consumer experience. With support for 1080p HD video recording, front and rear facing HD cameras (3.0 MP forward facing and 5.0 MP rear facing) for video capture and conferencing, HDMI-out for connection to external displays like wide screen HD TV’s, the BlackBerry® PlayBook ™ will provide an immersive media experience. Supporting MP3, AAC and WMA files (with 5.1 channel audio) , BlackBerry® PlayBook ™ becomes a mobile stereo, capable of holding tons of songs.
  • Develop a 4 Tier Program structure Rationalize existing program into one; no distinction between ISVs, SI-SPs Allow RIM to identify and differentiate top-performing, revenue-impacting, partners from other FoC self-serve tier - Incubator & parking lot One consistent tiered program for all partners
  • Transparent, documented & fair membership benefits and criteria for program tiers
  • Need to put the GBP and Euros in the membership fee section
  • BIS-B connectivity: allows your applications to connect through the BlackBerry infrastructure to provide seamless network connectivity across all carriers and countries. (Not exactly all, but about 95%+) Web signals: think about the push weather icon as an example. Allows content providers to promote their web applications by placing an icon on the users BlackBerry homescreen. Clicking it will take the user directly to the content provider's website. The real value of web signals is that it also provides alerting capabilities to the user, by changing the icon image or title so the user is notified that there is new content available on the web application. Another example is sports scores. Code signing keys: some of the more interesting BlackBerry java APIs require BlackBerry code signing before the application can be installed and run on a device. Usually developers can purchase code signing keys for us$20 but for partner who we work with already, we can waive this fee. Extra info: Code signing keys do not expire and you only need to sign your app once and then it can be installed on as many devices as you like.
  • BlackBerry Business Opportunity & Partnership with Us

    1. 1. BlackBerry Business Opportunitty & Partnership with RIM Angel Aldana Group Manager Latam Alliances [email_address]
    2. 2. About Research In Motion <ul><li>Industry Leader in Mobility (55+ Million users WW) </li></ul><ul><li>Established in 1984 </li></ul><ul><li>HQs in Waterloo, Ontario, Canada </li></ul><ul><li>Offices in North America, Europe and AsiaPac </li></ul><ul><ul><li>Listed in: </li></ul></ul><ul><ul><ul><li>NASDAQ (NASDAQ: RIMM) </li></ul></ul></ul><ul><ul><ul><li>Toronto Stock Exchange (TSX: RIM) </li></ul></ul></ul><ul><li>Designers and Manufacturers of </li></ul>
    3. 3. Blackberry Business Opportunity
    4. 4. BlackBerry #1 smartphone vendor in Latin America & #2 in the World Source: IDC Converged Device Shipments in Latin America: Q2 2010 143 million+ BlackBerry devices sold worldwide 15 million+ devices sold in last fiscal quarter alone 595+ carriers and distribution partners in 175+ countries 55 million+ active subscribers 300,000+ active BlackBerry Developers globally $5.6 billion Revenue in Q4 FY11 (Feb-May 2010) >50% current subscriber base is non-enterprise 3 million+ Daily Downloads of Apps from BlackBerry App World
    5. 5. BlackBerry OS sales growth keeps RIM ahead of its competitors Source: IDC Latin America Mobile Phone Tracker, 2010 Q4
    6. 6. BlackBerry Installed Base almost 2X iPhone and 4X Android* * Install base considers number of devices sold in the last 24 months Source: IDC Latin America Mobile Phone Tracker, 2Q2010 ( 000 000 )
    7. 7. Usuários BlackBerry no Brasil: 63% tem entre 18 e 34 anos e 88% são AB+. Source: Nielsen Mobile Insights 2010 – Base: BlackBerry (n=41) Source: Facebook / BlackBerry Brazil (n=42,770) * Small base size
    8. 8. BlackBerry Messenger - BBM More than 33 Million active users 1,5 million new users per month 2 thousand new users per hour, on average
    9. 9. Develop for BlackBerry Platform Poll Results – Brazil* *Without considering likes and other comments <ul><li>Total Participants/responses: 428 </li></ul><ul><li>Date : From November 4 to November 18 </li></ul>
    10. 10. Playbook a whole New Market
    11. 11. PlayBook Apps+Content <ul><li>Global Preloads </li></ul><ul><li>Music: 7Digital </li></ul><ul><li>Video: Hulu </li></ul><ul><li>Games: EA (Need for Speed, Tetris) </li></ul><ul><li>Podcasts: Quickplay </li></ul><ul><li>eBooks: Kobo </li></ul><ul><li>Latam Preloads </li></ul><ul><li>Music: Sonora </li></ul><ul><li>Video: Terra TV </li></ul><ul><li>eBooks: Gandhi/Bajalibros, Saraiva </li></ul><ul><li>Sports: Univision Futbol </li></ul>
    12. 12. PAN-REGIONAL Zinio (Magazines) Cie Games Idle Games (Futbol) Gameloft (Games) Warner (Video) 20 th Century (Video) HBO(Video) CN (Games) MTV (Ent) 2night (Ent)
    13. 13. BRAZIL Jovem Pan (Radio) Exame GloboNews Abril (Media) Exame (Print) Globo (News) SporTV (Sports) Epoca(Print) Saraiva (ebooks) Estadao (Print) Placar UOL (Sports) Veja (Print) Folha(Print)
    14. 14. Partnering with RIM/BlackBerry
    15. 15. New Alliance Program - Tiered Structure <ul><li>For technology and brand leaders that ensure adoption of the BlackBerry solution and foster innovation and channel opportunities </li></ul>For members with sustainable revenue from the BlackBerry solution through various channels Outreach program to accelerate development, capture & increase partner mind share for BlackBerry applications and services Public community – to share BlackBerry development tools, info, discussion and interaction Community Size Partnership Value MAA MAA: Master Alliance Agreement
    16. 16. Tiered Benefits
    17. 17. Tiered Criteria
    18. 18. Program Enrollment Requirements Partner Activity Registered Member BlackBerry Alliance Associate Member BlackBerry Alliance Select Member BlackBerry Alliance Elite Member Partner Points Not Required 45 65 100 Sign the Master Alliance Agreement Not Required Required Required Required Complete and Maintain Partner Profile Required Required Required Required Pay Annual Program Membership Fee Free US$ 1,000 US$ 2,000 US$ 3,000
    19. 19. Benefits - Technical <ul><li>Education & Enablement </li></ul><ul><ul><li>Access to BlackBerry Web Signals </li></ul></ul><ul><ul><li>Access to BlackBerry ® Internet Service-B Connectivity </li></ul></ul><ul><ul><li>BlackBerry Developer Issue Tracker </li></ul></ul><ul><li>Hardware & Software Access </li></ul><ul><ul><li>Software Beta Programs </li></ul></ul><ul><ul><li>Various Smartphone Programs </li></ul></ul><ul><ul><li>Not For Resale BlackBerry ® Enterprise Server </li></ul></ul><ul><li>Technical Support </li></ul><ul><ul><li>Assigned RIM Application Development Consultant </li></ul></ul><ul><ul><li>Free Code Signing Keys for Controlled APIs </li></ul></ul>
    20. 20. Benefits - Marketing <ul><li>Customer Awareness </li></ul><ul><ul><li>Access to various online BlackBerry resources </li></ul></ul><ul><ul><li>Sponsorship opportunities </li></ul></ul><ul><ul><li>Mobile Solutions Center </li></ul></ul><ul><ul><li>Newsletter Spotlights </li></ul></ul><ul><ul><li>Partner Press Releases </li></ul></ul><ul><ul><li>Google® Adwords </li></ul></ul><ul><li>Branding </li></ul><ul><ul><li>Use of the BlackBerry Alliance Member logo </li></ul></ul><ul><ul><li>Alliance Program Brand Guidelines </li></ul></ul><ul><ul><li>Co-branded collateral </li></ul></ul>
    21. 21. Benefits - Sales* <ul><li>Access to wireless carriers & RIM Internal Business Units </li></ul><ul><li>Sales support from RIM on customer engagements </li></ul><ul><li>AppWorld carrousel recommendation & Mobile Solutions Center </li></ul><ul><li>Joint Business Planning </li></ul>* Access to benefits may vary by Tier
    22. 22. Device Programs Program Type Shipped At Associate Select Elite Pre-release Program* Product Announcement   x x Free Smartphone Program Product Launch x x x Smartphone Loaner Program Post- Product Launch x x x Discounted Device Program Post- Product Launch x x x
    23. 23. Sumarry of Development Resources <ul><li> </li></ul><ul><ul><li>Free: Videos, FAQs, Articles SDKs, Emulators, etc… </li></ul></ul><ul><li>BlackBerry Playbook (RIM Tablet) </li></ul><ul><ul><li> </li></ul></ul><ul><li>BlackBerry Developer Blog </li></ul><ul><ul><li> </li></ul></ul><ul><li>Twitter @BlackBerryDev </li></ul>
    24. 24. Call to Action <ul><li>Submit your Apps to BlackBerry App World </li></ul><ul><ul><li> </li></ul></ul><ul><li>Leverage BBM 6 Integration features (Social Platform) </li></ul><ul><ul><li> </li></ul></ul><ul><li>Register for Free @ BlackBerry DevZone </li></ul><ul><ul><li> </li></ul></ul><ul><li>Come to our Events </li></ul><ul><ul><li>Developers Meet the Playbook (June 9 th , 2011) </li></ul></ul><ul><ul><li>DevCon San Francisco (October 18-20, 2011) </li></ul></ul>
    25. 25. BlackBerry Business Opportunitty & Partnership with RIM Angel Aldana Group Manager Latam Alliances [email_address]