Building an audience for a blog is important to enrich content, attract sponsors, and sustain blogging over the long run towards ultimate goals. The key is to write frequently, plan ahead with idea lists, and post a variety of content like stories, questions, slideshows and videos. Interact with commenters, conduct polls to engage readers, and network by reading and commenting on other blogs to build connections. Use "sticky" techniques to keep readers engaged like related posts and newsletters. The right audience size is interactive fans, not millions of casual viewers.

2. Building an Audience By Wade Kwon

3. If you blog in the woods, do you make a sound?

4. Why build an audience? Enriches your blog content Makes your blog more attractive to potential sponsors

5. Why build an audience? Sustains your blogging Pushes you closer to your ultimate goal

6. ‘ Why’ is easy, but ‘how’ may be tougher

7. The right audience Millions? No! Costs more Interacts less Causes problems Fans who listen, promote, interact

8. Write write write Plan ahead Keep an idea list Small frequent posts vs. long essay posts

9. Post Ideas Stories Questions Slideshows Links + commentary Lists Video playlist

10. Two more ideas Write a series Break a long post into parts Write a round-up Be a resource and tour guide

11. Interact Respond to commenters Comments = love Conduct a poll Ask questions for help and suggestions

12. Network Read other blogs Comment on other blogs Get to know other bloggers in your topic area

13. Be “sticky” Sticky = keep readers hooked Related posts Random posts Newsletters

14. If you blog it, people will come.