The document provides an overview of opportunities for trade between South Africa and Thailand. It summarizes Thailand's economic and trade statistics, top exports and imports with South Africa, and highlights several promising sub-sectors for increased trade, including wine, beauty products, sauces and condiments. Exports of wine, beauty products and sauces from South Africa to Thailand have grown significantly in recent years, from a low base, indicating opportunities for further export growth. Thailand's imports of these same products have also increased over 14% annually, suggesting growing demand.

1. Jodie Posen, Economist
20 August 2014 An inspiring place to do business

2. Presentation Overview
• Thailand: A Snapshot
• Western Cape Trade with Thailand
• An analysis of sub-sectors
• Wine
• Confectionaries
• Sauces and condiments
• Questions and Answers
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3. Thailand: A snapshot
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ECONOMIC INFORMATION
Population (July 2013) 67,448,120 (20th)
Capital Bangkok
Source: IMF, 2014; BMI, 2014, Deloitte,
2014
Government
Constitutional monarchy
administered by military
junta
Urban Population
(2011)
34.1% of total population
Life expectancy 74.05 years
Literacy rate 93.5%
Unemployment rate
0.7% with 14% population
below poverty line
Infrastructure
Key Ports: Bangkok,
Laem Chabang, Map Ta
Phut, Prachuap Port, Si
Racha

4. Thailand: A snapshot
VAT 7% (rise to 9% in 2015 Oct)
Company Tax 20%
GDP Growth (2013e) 2.9%
GDP (2013 est.) USD387.3bn
Inflation (2013 est.) 1.7%
Interest rate 2.75%
Labour Force (2013est) 39.210 million
Doing Business in...(2013 ranking) 18
Source: IMF, 2014; BMI,,
204
ECONOMIC INFORMATION
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Main Industries
Automobiles and automotive parts (11%),
financial services (9%), electric appliances
and components (8%), tourism (6%),
cement, auto manufacturing, heavy and
light industries, appliances, computers and
parts, furniture, plastics, textiles and
garments, agricultural processing,
beverages, tobacco

5. Thailand: A snapshot
• Ease of doing business: Indicate
better, usually simpler, regulations
for businesses
• Thailand is the 2nd largest
economy in Southeast Asia, after
Indonesia
• Thailand ranks midway in the
wealth spread in Southeast Asia as
it is the 4th richest nation
according to GDP per capita.
Source: SeaRates, 2014
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WORLD BANK DOING BUSINESS RANKING,
TOPIC RANKINGS
THAILAND 2013
RANK
Starting a Business 85
Dealing with Construction Permits
16
Getting Electricity 10
Registering Property 26
Getting Credit 70
Protecting Investors 13
Paying Taxes 96
Trading Across Borders 20
Enforcing Contracts 23
Resolving Insolvency 58
OVERALL RANKING 18
PORT-TO-PORT TRANSIT TIMES FROM CAPE
TOWN
TERMINAL DISTANCE TRANSIT TIME
Bangkok
Terminal
11874 km 19 days 1 hour

6. Western Cape Trade with Thailand, 2004-2013
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
5000
4000
3000
2000
1000
0
-1000
-2000
-3000
-4000
Exports (ZARm) 99.02 176.89 94.28 135.61 109.65 87.43 79.11 76.37 160.19 136.69
Imports (ZARm) 449.06 500.241208.601294.062296.482088.891727.961571.294299.542929.60
Trade Balance (ZARm) -350.04-323.34-1114.3-1158.4-2186.8-2001.4-1648.8-1494.9-4139.3-2792.9
Source: Quantec, 2014
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-5000
Value (ZARm)

7. Western Cape Trade with Thailand, 2013
RAN
K
TOP 10 EXPORTS
VALUE
2013
(ZARm)
%
SHARE
1
Waste or scrap of paper or board
of mechanical pulp
22.87 16.73%
2
Grape wines alcoholic grape must
nes
17.43 12.75%
3 Oranges fresh or dried 10.19 7.45%
4
Grape wines nes fortified wine or
must pack < 2l
8.35 6.11%
5
Organic composite solvents paint
varnish remover etc
7.71 5.64%
6 Ferrous waste or scrap nes 6.72 4.92%
7
Beauty makeup and suntan
preparations nes
6.51 4.76%
8 Poultry-keeping machinery nes 4.98 3.64%
9
Tuna skipjack bonito
prepared/preserved not minced
4.41 3.23%
10
Manganese ores concentrates
iron ores >20% Manganese
4.33 3.17%
TOTAL EXPORTS 136.69 100%
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RAN
K
TOP 10 IMPORTS
VALUE
2012
(ZARm)
%
SHARE
1
Sardine, brisling, sprat
prepared/preserved,not minced
1 090.72 37.23%
2
Tuna, skipjack, bonito,
prepared/preserved, not minced
387.26 13.22%
3
Rice, semi-milled or wholly
milled
364.09 12.43%
4
Blends of complex petroleum
hydrocarbons
294.71 10.06%
5
Aluminium casks, drums, boxes
etc, capacity <300 litre
77.32 2.64%
6
Crustaceans, molluscs, etc,
prepared or preserved
43.29 1.48%
7 Plastic table and kitchen ware 31.35 1.07%
8 Sheath contraceptives 30.39 1.04%
9
Polystyrene, except expansible
in primary forms
24.39 0.83%
10
Refined sugar, in solid form,
nes, pure sucrose
24.14 0.82%
TOTAL IMPORTS 2 929.60 100%
Source: Quantec, 2013

8. An inspiring place to do business
• Beverages/Wine
• Confectionaries
• Sauces and Condiments
• Beauty products
• Other Food Preparations
• Meat
SUB-SECTOR REVIEW

9. Thailand Beverage Sales, 2010-2017
2010 2011 2012 2013 2014 2015 2016 2017
35,000
30,000
25,000
20,000
15,000
10,000
5,000
Spirits (USdm) 21,363 23,198 23,778 24,764 25,463 26,850 28,645 30,598
Beer (USDm) 6,265 6,948 7,206 7,996 8,642 9,555 10,669 11,908
Soft drinks (USDm) 3,405 3,860 4,187 4,491 4,790 5,259 5,863 6,543
Wine (USDm) 2,345 2,784 3,358 3,888 4,332 4,917 5,622 6,410
Carbonated soft drink (USDm) 1,384 1,552 1,586 1,690 1,778 1,917 2,089 2,278
Bottled water (USDm) 464 523 589 632 677 748 842 946
Coffee (USDm) 385 410 411 428 443 467 498 533
Fruit/Vegetable juice (USDm) 230 265 303 327 348 384 431 484
Tea (USDm) 25 27 28 29 30 31 34 36
Source: BMI, 2014
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0
Value (USDm)

10. Thailand Global Wine Trade, 2005-2012
2009 2010 2011 2012 2013
600
500
400
300
200
100
0
-100
-200
-300
Imports (ZARm) 272.99 232.07 318.79 387.84 499.78
Exports (ZARm) 109.42 114.26 154.53 209.54 270.53
Trade Balance (ZARm) -163.57 -117.81 -164.25 -178.30 -229.25
Source: Trademap, 2014
Value (ZARm)
• Thailand’s global wine imports increased by 10% from
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2011 to 2012
• SA was Thailand’s 6th largest import market for wine.

11. South Africa’s Exports of Wine to
Thailand, 2013
• 90% of exported
wine to Thailand
from SA is bulk
wine, not packaged
wine
• Red wine is the
largest wine
category, making
up 53% of exports
• Bulk White wine
was the fastest
growing wine
category, growing
at 34% from 2012
to 2013
Source: SAWIS, 2014
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3 000 000
2 500 000
2 000 000
1 500 000
1 000 000
500 000
0
Packaged
Bulk
Packaged&Bulk
Packaged
Bulk
Packaged&Bulk
TOTALS WHITE WINE (L) TOTALS RED WINE TOTAL
Quantity (L)

12. Thailand Wine Sector Highlights
• As estimated 10% of the population drinks wine. Wine drinkers in Thailand are between
25-55 years of age. Red wine dominates and holds a 70% market share in the retail
market.
• Thai consumers favour red wine; however, both red and white wine are popular among
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foreign tourists and expatriates.
• The most popular varietals for red wines are Cabernet Sauvignon, Shiraz, Merlot, and
Pinot Noir respectively. Chardonnay and Sauvignon Blanc are well known in the white
wine category.
• In 2013, Siam Winery maintained the most significant share of 34% in terms of total
volume sales of wine, with it’s popular South African brand Mont Clair remaining a star
import. Pernod Ricard (Thailand) Ltd was 2nd biggest player with a share of 19%, followed
by AmbroseWine with a share of 19%.
• A significant number of wine drinkers in Thailand lack a thorough knowledge of wines, so
low to medium-priced level wines (below US$40) retail hold the biggest market share of
about 70%.
• Factors driving wine sales: lower percentage of alcohol content (compared to
spirits),health benefits of moderate wine consumption, Changed generational
preferences, Increased tourism.

13. South Africa’s Global Exports of Selected Products,
2011-2013
Value in 2011 Value in 2012 Value in 2013
9000
8000
7000
6000
5000
4000
3000
2000
1000
Wine of fresh grapes 5407.26 5973.24 8342.62
Beauty, make-up & skin-care
preparations; sunscreens,
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manicure or pedi
959.56 1274.54 2313.61
Food preparations, nes 1162.22 1236.25 1753.60
Sauces mixed condiments &
mixed seasonings
449.32 533.23 1098.34
Sugar confectionery (incl white
choc), not containing cocoa
226.09 245.65 746.23
Chocolate and other food
preparations containing cocoa
249.75 321.41 529.24
Meat of bovine animals, fresh or
chilled
83.87 119.54 351.97
0
Value (ZARm)
Source: Trademap,
2014

14. South Africa’s Exports to Thailand of Selected
Products,2011-2013
Value in 2011 Value in 2012 Value in 2013
30
25
20
15
10
5
Wine of fresh grapes 17.79 18.63 26.10
Beauty, make-up & skin-care
preparations; sunscreens,
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manicure or pedi
0.02 1.11 6.54
Meat of bovine animals, fresh or
chilled
0.00 0.00 1.78
Food preparations, nes 0.02 0.03 0.29
Sauces mixed condiments &
mixed seasonings
0.00 0.00 0.12
Sugar confectionery (incl white
choc), not containing cocoa
0.00 0.00 0.00
Chocolate and other food
preparations containing cocoa
0.00 0.00 0.00
0
Value (ZARm)
Source: Trademap,
2014

15. Thailand’s Imports of Selected Products,2011-2013
Value in 2011 Value in 2012 Value in 2013
8000
7000
6000
5000
4000
3000
2000
1000
Food preparations, nes 2755.41 3984.39 7364.03
Beauty, make-up & skin-care
preparations; sunscreens,
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manicure or pedi
2350.79 3356.15 5008.31
Chocolate and other food
preparations containing cocoa
602.99 997.02 1157.99
Sugar confectionery (incl white
choc), not containing cocoa
431.38 560.02 654.79
Sauces mixed condiments &
mixed seasonings
445.97 523.82 613.46
Wine of fresh grapes 318.79 387.84 499.78
Meat of bovine animals, fresh or
chilled
69.31 92.76 124.37
0
Value (ZARm)
Source: Trademap,
2014

16. Summary of Selected Products
• Annual growth in the value of beauty products exported from South Africa to
Thailand was 286%p.a. between 2009 and 2013
• Annual growth in the value of sauces and condiments exported from South
Africa to Thailand was 107%p.a. between 2009 and 2013
• Annual growth in the value of Wine exported from South Africa to Thailand was
68%p.a. between 2009 and 2013
• This is mainly due to the low base of exports for most of these products,
excluding wine.
• Thailand’s global imports of all of these products grew above 14%p.a. between
2009 and 2013- indicating growing export opportunities.
Source: Trademap, An inspiring place to do business
2014

17. Thank you | Dankie | Enkosi