The evolution of the IT industry in India
                    and opportunities for Africa




Sriram Bharatam
CEO & Founder, iridiumInteractive Limited
September 2012
INDIAN IT-BPO INDUSTRY

Indian IT-BPO industry revenue crosses
USD 100 billion

                                                                                                                         IT-BPO revenue aggregate1
          USD billion
                                                                                   7.5%
                                                                  7.1%                                             • Total revenue: ~USD 101 billion
                               6.7%             6.5%
             6.4%                                                                 69                               • Relative to India’s GDP: ~7.5 per
                                                                59                                                   cent

                             47                50                                                                  • Relative to merchandise exports:
            41                                                                                                       ~25%
                                                                                         32
                                                                       29                                          • Value add: 60-70 per cent
                   22               22                24
                                                                                                                   • Exports CAGR: 17 per cent for
                                                                                                                     last 5 years
           FY2008            FY2009           FY2010            FY2011          FY2012E
                                                                                                                   • Domestic CAGR in USD: ~10 per
                 Exports              Domestic                Percentage of GDP                                      cent – reflects impact of variable
                                                                                                                     rupee




Note: 1) Exports (IT services, software products, OSPD, ER&D, BPO, hardware); Domestic (Hardware, IT services (incl. ER&D), S/W products, BPO)
      E: Estimate
Source: World Bank, NASSCOM
INDIAN IT-BPO INDUSTRY

The industry to provide employment to
about 12mn people in FY2012
                                                                      FY2012 Estimates
                      Direct Employment (’000)
                                                                      (Mn Nos)      ~10.2mn
                                                                                            ~11.7
                                             2,770
                              2,540
              2,300                          601
                              562
               525
                                             876                                 ~8.9
                              826
               774



                              1,153          1,295
             1,000

                                                                                Indirect
            FY2010           FY2011        FY2012E
                                                                       ~2.8
           IT Services exports        BPO exports
           IT-BPO Domestic

                                                                      Direct               Total Emp
  • IT-BPO industry expected to employ around 2.8 million
    professionals (growth rate of 9 per cent) in FY 2012
  • IT service exports remains the largest employer, with around 47
    per cent share of total direct employment
*Excluding Hardware
Source: NASSCOM
INDIAN IT-BPO INDUSTRY

Indian IT-BPO exports continues on the
growth path in FY2012
 IT-BPO Export revenues*
 (USD billion)

                                    68.7                     • India’s share in global sourcing - 58 per
                          16.3%                                cent in 2011, up from 55 per cent in 2010
           59
                                   13.0                      • IT services exhibiting fastest growth at 19
                                                               per cent, BPO growing by 12.2 per
            11.3
                                                               cent, and Software Products & ER&D by
                                   15.9
                                                               15 per cent
            14.2
                                                             • Transformation, new business
                                                               models, driving organisation wide
                                                               efficiencies
                                   39.8
            33.5
                                                             • Services around disruptive technologies-
                                                               cloud, mobility, analytics, social media

                                                             • Flexible product portfolios, verticalised
          FY2011                  FY2012E
                                                               solutions
      IT Services   BPO     S/W prod and Engg

Source: NASSCOM                             * Excluding Hardware
INDIAN IT-BPO INDUSTRY

Increasing focus on diversifying into new
geographies and verticals
                    Industry Geographic break-up, FY2012   Industry Vertical break-up, FY2012

Industry Growth
  in emerging
geographies and                                                         21%
 verticals ~1.4X
   more than
                                                                        17%
     mature
   segments


                         Geographic break-up, Q2FY2012                   19.5%
                                                               Vertical break-up, Q2FY2012
    Revenue                   (top 10 companies)                    (top 10 companies)
 breakup of top
    10 Indian
   companies
 demonstrates
       this


                                                                                          5
Source: NASSCOM
Impact of the industry on the
Indian economy
                   Learnings for Africa
Lasting, Sustainable and Phenomenal
contribution over the last decade

                   Contributing to India’s economy



                   Driving Balanced Regional Development
    Multi-fold
  impact on the
     Indian        Empowering the diverse human assets
    Economy

                   Creating Innovation Platform



                   Putting India on the Global map


                   Socially responsible and inclusive
Catalysing India’s transformation to a
services-based economy
        Indian IT-BPO Industry’s contribution to GDP                         • Contributes to 10% of
                                                                               India’s service sector
                                                                               revenues
                                                         6.0%
                                                                             • Unique “service led”
                                                                               export oriented model
                     1.2%
                                                                             • Contributing 9% of
                                                                               India’s incremental GDP

                FY98                                  FY09                   • Per capita GDP
                                                                               contribution of IT-BPO
                                                                               employees ~ 80 times
  50%                                                                          that of agriculture
  40%      Decline
  30%

  20%      Decline

  10%      Decline                                                           • By 2020, expected
  0%                                                  Rise 10.0%
                                                                               to account for
            FY02                           FY05                       FY09   –~10% of India's GDP
                     Trade, Hotels,Transport & Comm                          –14% of total
                     IT-BPO                                                    services sector
                     Community,Social & Personal Services                      revenues
                     Financing, Insurance, Real Estate & Business Services
8X increase in direct employment;3X increase
in the share of organized private sector
  Direct employees ('000)




                                      ~8x




                                                   2,200



                                284

                               FY00                FY09



                Direct employment of 2.7 million; Indirect employment ~8 million
                45% of total incremental urban employment in the last decade

                            By 2020 - Direct employment of 10 million; Indirect employment of 20 million
Employment opportunities for diverse
sections of the society
                           ~58% of the IT-BPO workforce is from tier
Employment
                            2/3 cities                                    •Changing aspirations of
beyond
                                                                           India’s youth
Urban areas                ~ 56% employees are chief bread earners

                           ~31% women employees in FY09; account for
                                                                          •Created high paying jobs
                            45% of new intake
 Bridging the              ~26% of the female employees are chief wage   •Setting new standards of
 gender divide              earners
                           ~20% of the female employees are at
                                                                           work environment
                            managerial level or above
                                                                          •Emerging as a “Skill Factory”
                           ~74% of employees are less than 30 years
 Empowering the             old;
 youth
                           ~35% are less than 25 years of age
                                                                             By 2020
 Livelihood for            ~5% of the IT-BPO workforce from                 5 mn women
 Economically               economically backward sections                    employees
 backward                                                                    4 mn direct
                                                                              employees from
                           ~60% of companies provide employment to           tier 2/3 locations
Employing the
                            differently abled people
Differently abled

  *NASSCOM Evalueserve survey findings, 7500 participants pan India
By 2020, this industry can become a strategic growth
engine for India

                                             Areas              Contribution by 2020
 IT/BPO industry size
                                             Economy               ~10% of annual GDP
 US$ billion                                                       18-20% of annual exports
                              360-375        Employment            30 million employment opportunities (direct
                                                                   and indirect)
                                                                   Job creation in rural and non-metro areas -
                                                                   20-fold increase in the number of employees
                                                                   operating from tier 2/3 locations
                                                                   Increased diversity (women are 50% of the
                    6x                                             total workforce)
                                                                   Significant global career opportunities due to
                                                                   location-independent models
                                             Balanced              8-10 satellite townships around Tier-I cities
           64
                                             Regional Growth       10-15 Tier-II cities with upgraded basic and
                                                                   business infrastructure
                                             Reduced fiscal        ICT can provide solutions at a fraction of the
       2008                     2020         burden                cost of traditional solutions
                                potential1   Globally reputed      Innovation driving additional GDP
                                             innovative            contribution of ~2%
                                             solutions

*Innovation driven growth scenario
India and Africa

How can we work for a win-win?
India and Africa




India and Africa
 • Historically shared friendly ties


Mutual respect
 • Healthy trade, but largely dominated by
   commodities and natural resources
                                             13
African
                                 Closer        countries to
Partnership     India as a   economic and      realise their
with African   CATALYST of    commercial      developmental
 countries     development   relations with   aspirations in
                             India can help    Information
                                               Technology




                                                         14
Africa – The Next Billion
• 50+ Countries with a population of 1 billion+

• Fastest growing ICT market worldwide – Growth
  50% YOY largely dominated by growth in mobile
  phones

• In last 5 years cellular market grew 5000%
  (400mn+ Telecom Subscribers); internet grew
  630%

• According IDC, Africa's IT market is expected to
  be $22.53 billion in 2010

• According to World Bank estimates, Africa
  needs over $90 billion per year to build the
  infrastructure it needs to support growth and
  meet stated development goals.

• High tech business on the agenda of many
  African governments which is seen as a catalyst
  for development

   Source: Avasant
Current Trends

                                                                        Positive Govt. Actions
Increasing




                • Democracy
                • Economic                                           • Increased spending
                                                                       targeted towards poverty
                  Liberalization
                                            Robust Economic            alleviation and social growth
                • Positive                                           • WB, EU, AfDB providing $70
                                                Growth
                  Leadership                                           bn + of aid
                                          • Favorable investment     • Targeted action focusing
          Improved                          climate                    governance and education
          Optimism                        • Rising Stock Markets     • ICT seen as a key driver to
                                          • Stronger Currencies        achieve Millennium
                                          • Falling Interest Rates     Development Goals (2015)
  Decreasing




                • Corruption
                • Violence
                • Political instability
                                                      Huge needs in areas of e-
                                                     Govt, Education, Security, H
                                                     ealthcare and across private
                                                     sectors are driving demand
                                                           for ICT in Africa

  Source: Avasant
Advantage for Indian industry

                  • Africa has huge unmet ICT demand. Governments
                    and business that were apprehensive till some time
  Right Time        back have realized the potential of ICT and are willing
                    to invest


                  • Lack of service provider maturity has prevented many
   Lesser           from outsourcing. Availability of competent providers
 Competition        can unlock the potential,
                  • Current deficit of credible Tier II and Tier III players



                  • Brand India is no.1 in ICT
  Brand India     • High respect for Indian companies and professionals.




Source: Avasant
The Win-Win Opportunity
For African region region
    For African              India     For India
• Access to large pool of     • New opportunity across
  specialist manpower           IT-Services, BPO and
• Use Innovative solutions      Engineering Services.
  to solve problems           • Access to a relatively
• India has many                untapped t IT-Services
  challenges that are           market.
  different from Western      • Opportunity to leverage
  markets, and Indian           the strong cultural, trade
  companies have devised        and historical affinity
  solutions that address        with India
  these challenges            • De-risk from over
• SMEs have an                  dependence on the
  opportunity to establish      English speaking
  themselves in a               markets
  competitive market
                                                             18
In conclusion


   Demand for IT/BPO services is strong driven by
    evolving business models; reducing product /
                 service life cycles




 Verticals in focus for developing the African region
                                       Banking, financi
                                              al           Healthcare
E-Governance   Education   Telecom
                                       services, insuran    industry
                                              ce




New models of partnership will have to be created
                                                                        19
                           16-Oct-12
Thank you

NASSCOM Delegation to Africa 2012

  • 1.
    The evolution ofthe IT industry in India and opportunities for Africa Sriram Bharatam CEO & Founder, iridiumInteractive Limited September 2012
  • 2.
    INDIAN IT-BPO INDUSTRY IndianIT-BPO industry revenue crosses USD 100 billion IT-BPO revenue aggregate1 USD billion 7.5% 7.1% • Total revenue: ~USD 101 billion 6.7% 6.5% 6.4% 69 • Relative to India’s GDP: ~7.5 per 59 cent 47 50 • Relative to merchandise exports: 41 ~25% 32 29 • Value add: 60-70 per cent 22 22 24 • Exports CAGR: 17 per cent for last 5 years FY2008 FY2009 FY2010 FY2011 FY2012E • Domestic CAGR in USD: ~10 per Exports Domestic Percentage of GDP cent – reflects impact of variable rupee Note: 1) Exports (IT services, software products, OSPD, ER&D, BPO, hardware); Domestic (Hardware, IT services (incl. ER&D), S/W products, BPO) E: Estimate Source: World Bank, NASSCOM
  • 3.
    INDIAN IT-BPO INDUSTRY Theindustry to provide employment to about 12mn people in FY2012 FY2012 Estimates Direct Employment (’000) (Mn Nos) ~10.2mn ~11.7 2,770 2,540 2,300 601 562 525 876 ~8.9 826 774 1,153 1,295 1,000 Indirect FY2010 FY2011 FY2012E ~2.8 IT Services exports BPO exports IT-BPO Domestic Direct Total Emp • IT-BPO industry expected to employ around 2.8 million professionals (growth rate of 9 per cent) in FY 2012 • IT service exports remains the largest employer, with around 47 per cent share of total direct employment *Excluding Hardware Source: NASSCOM
  • 4.
    INDIAN IT-BPO INDUSTRY IndianIT-BPO exports continues on the growth path in FY2012 IT-BPO Export revenues* (USD billion) 68.7 • India’s share in global sourcing - 58 per 16.3% cent in 2011, up from 55 per cent in 2010 59 13.0 • IT services exhibiting fastest growth at 19 per cent, BPO growing by 12.2 per 11.3 cent, and Software Products & ER&D by 15.9 15 per cent 14.2 • Transformation, new business models, driving organisation wide efficiencies 39.8 33.5 • Services around disruptive technologies- cloud, mobility, analytics, social media • Flexible product portfolios, verticalised FY2011 FY2012E solutions IT Services BPO S/W prod and Engg Source: NASSCOM * Excluding Hardware
  • 5.
    INDIAN IT-BPO INDUSTRY Increasingfocus on diversifying into new geographies and verticals Industry Geographic break-up, FY2012 Industry Vertical break-up, FY2012 Industry Growth in emerging geographies and 21% verticals ~1.4X more than 17% mature segments Geographic break-up, Q2FY2012 19.5% Vertical break-up, Q2FY2012 Revenue (top 10 companies) (top 10 companies) breakup of top 10 Indian companies demonstrates this 5 Source: NASSCOM
  • 6.
    Impact of theindustry on the Indian economy Learnings for Africa
  • 7.
    Lasting, Sustainable andPhenomenal contribution over the last decade Contributing to India’s economy Driving Balanced Regional Development Multi-fold impact on the Indian Empowering the diverse human assets Economy Creating Innovation Platform Putting India on the Global map Socially responsible and inclusive
  • 8.
    Catalysing India’s transformationto a services-based economy Indian IT-BPO Industry’s contribution to GDP • Contributes to 10% of India’s service sector revenues 6.0% • Unique “service led” export oriented model 1.2% • Contributing 9% of India’s incremental GDP FY98 FY09 • Per capita GDP contribution of IT-BPO employees ~ 80 times 50% that of agriculture 40% Decline 30% 20% Decline 10% Decline • By 2020, expected 0% Rise 10.0% to account for FY02 FY05 FY09 –~10% of India's GDP Trade, Hotels,Transport & Comm –14% of total IT-BPO services sector Community,Social & Personal Services revenues Financing, Insurance, Real Estate & Business Services
  • 9.
    8X increase indirect employment;3X increase in the share of organized private sector Direct employees ('000) ~8x 2,200 284 FY00 FY09 Direct employment of 2.7 million; Indirect employment ~8 million 45% of total incremental urban employment in the last decade By 2020 - Direct employment of 10 million; Indirect employment of 20 million
  • 10.
    Employment opportunities fordiverse sections of the society  ~58% of the IT-BPO workforce is from tier Employment 2/3 cities •Changing aspirations of beyond India’s youth Urban areas  ~ 56% employees are chief bread earners  ~31% women employees in FY09; account for •Created high paying jobs 45% of new intake Bridging the  ~26% of the female employees are chief wage •Setting new standards of gender divide earners  ~20% of the female employees are at work environment managerial level or above •Emerging as a “Skill Factory”  ~74% of employees are less than 30 years Empowering the old; youth  ~35% are less than 25 years of age By 2020 Livelihood for  ~5% of the IT-BPO workforce from 5 mn women Economically economically backward sections employees backward 4 mn direct employees from  ~60% of companies provide employment to tier 2/3 locations Employing the differently abled people Differently abled *NASSCOM Evalueserve survey findings, 7500 participants pan India
  • 11.
    By 2020, thisindustry can become a strategic growth engine for India Areas Contribution by 2020 IT/BPO industry size Economy ~10% of annual GDP US$ billion 18-20% of annual exports 360-375 Employment 30 million employment opportunities (direct and indirect) Job creation in rural and non-metro areas - 20-fold increase in the number of employees operating from tier 2/3 locations Increased diversity (women are 50% of the 6x total workforce) Significant global career opportunities due to location-independent models Balanced 8-10 satellite townships around Tier-I cities 64 Regional Growth 10-15 Tier-II cities with upgraded basic and business infrastructure Reduced fiscal ICT can provide solutions at a fraction of the 2008 2020 burden cost of traditional solutions potential1 Globally reputed Innovation driving additional GDP innovative contribution of ~2% solutions *Innovation driven growth scenario
  • 12.
    India and Africa Howcan we work for a win-win?
  • 13.
    India and Africa Indiaand Africa • Historically shared friendly ties Mutual respect • Healthy trade, but largely dominated by commodities and natural resources 13
  • 14.
    African Closer countries to Partnership India as a economic and realise their with African CATALYST of commercial developmental countries development relations with aspirations in India can help Information Technology 14
  • 15.
    Africa – TheNext Billion • 50+ Countries with a population of 1 billion+ • Fastest growing ICT market worldwide – Growth 50% YOY largely dominated by growth in mobile phones • In last 5 years cellular market grew 5000% (400mn+ Telecom Subscribers); internet grew 630% • According IDC, Africa's IT market is expected to be $22.53 billion in 2010 • According to World Bank estimates, Africa needs over $90 billion per year to build the infrastructure it needs to support growth and meet stated development goals. • High tech business on the agenda of many African governments which is seen as a catalyst for development Source: Avasant
  • 16.
    Current Trends Positive Govt. Actions Increasing • Democracy • Economic • Increased spending targeted towards poverty Liberalization Robust Economic alleviation and social growth • Positive • WB, EU, AfDB providing $70 Growth Leadership bn + of aid • Favorable investment • Targeted action focusing Improved climate governance and education Optimism • Rising Stock Markets • ICT seen as a key driver to • Stronger Currencies achieve Millennium • Falling Interest Rates Development Goals (2015) Decreasing • Corruption • Violence • Political instability Huge needs in areas of e- Govt, Education, Security, H ealthcare and across private sectors are driving demand for ICT in Africa Source: Avasant
  • 17.
    Advantage for Indianindustry • Africa has huge unmet ICT demand. Governments and business that were apprehensive till some time Right Time back have realized the potential of ICT and are willing to invest • Lack of service provider maturity has prevented many Lesser from outsourcing. Availability of competent providers Competition can unlock the potential, • Current deficit of credible Tier II and Tier III players • Brand India is no.1 in ICT Brand India • High respect for Indian companies and professionals. Source: Avasant
  • 18.
    The Win-Win Opportunity ForAfrican region region For African India For India • Access to large pool of • New opportunity across specialist manpower IT-Services, BPO and • Use Innovative solutions Engineering Services. to solve problems • Access to a relatively • India has many untapped t IT-Services challenges that are market. different from Western • Opportunity to leverage markets, and Indian the strong cultural, trade companies have devised and historical affinity solutions that address with India these challenges • De-risk from over • SMEs have an dependence on the opportunity to establish English speaking themselves in a markets competitive market 18
  • 19.
    In conclusion Demand for IT/BPO services is strong driven by evolving business models; reducing product / service life cycles Verticals in focus for developing the African region Banking, financi al Healthcare E-Governance Education Telecom services, insuran industry ce New models of partnership will have to be created 19 16-Oct-12
  • 20.