Cosmoprof in Bologna Italy is a huge beauty conference. I delivered this at CosmoTalks talking about the marriage of technology to the beauty industry.
Top Trends in Beauty Care: The Transition from Professional to In-Home UseSignals Analytics
The developing trend toward personal home-use treatment is being boosted by the miniaturization of devices, as well as improvements in technology that ensure safety for home use.
Kline Market Research Highlights: Innovations in BeautyKline and Company
Carrie Mellage, our Vice President for Consumer Products had the privilege of participating in a panel discussion with Pam Busiek, President and CEO of Independent Cosmetics Manufacturers and Distributors (ICMAD), and the legendary Dr. Robb Akridge, founder of Clarisonic, at the 2014 Global Beauty & Wellness Exchange. The event offers suppliers of beauty and spa products the opportunity to network with buyers from high-end spas in a series of “exchange sessions,” peppered with informative sessions such as this panel presentation.
Mirror Mirror - How Beauty / Skincare segment is Taming the Digital BeastRanajoy Roy
Reflections on digital influence in beauty & skincare category by Ranajoy Roy, Managing Partner, Newton Digital
Beauty / skincare category is an actively marketed segment on the internet, with countless searches, “how-to” videos and a growing number of peer reviews informing and influencing consumer purchase decisions. Beauty brands have adopted, scaled and evolved by leveraging digital, social and mobile together. Brands are inventing newer ways to engage the consumer in micro pockets of her time and gain share of their limited attention span. Communication is taking place in short bursts over mobile, web and social.
But how are they preparing themselves to win over the digital beast? Explore this full deck and the case studies and recommendations within.
Top Trends in Beauty Care: The Transition from Professional to In-Home UseSignals Analytics
The developing trend toward personal home-use treatment is being boosted by the miniaturization of devices, as well as improvements in technology that ensure safety for home use.
Kline Market Research Highlights: Innovations in BeautyKline and Company
Carrie Mellage, our Vice President for Consumer Products had the privilege of participating in a panel discussion with Pam Busiek, President and CEO of Independent Cosmetics Manufacturers and Distributors (ICMAD), and the legendary Dr. Robb Akridge, founder of Clarisonic, at the 2014 Global Beauty & Wellness Exchange. The event offers suppliers of beauty and spa products the opportunity to network with buyers from high-end spas in a series of “exchange sessions,” peppered with informative sessions such as this panel presentation.
Mirror Mirror - How Beauty / Skincare segment is Taming the Digital BeastRanajoy Roy
Reflections on digital influence in beauty & skincare category by Ranajoy Roy, Managing Partner, Newton Digital
Beauty / skincare category is an actively marketed segment on the internet, with countless searches, “how-to” videos and a growing number of peer reviews informing and influencing consumer purchase decisions. Beauty brands have adopted, scaled and evolved by leveraging digital, social and mobile together. Brands are inventing newer ways to engage the consumer in micro pockets of her time and gain share of their limited attention span. Communication is taking place in short bursts over mobile, web and social.
But how are they preparing themselves to win over the digital beast? Explore this full deck and the case studies and recommendations within.
Forecast 2020's Beauty Trend in China_JD.COM_Terry WangMeasureCommerce
AGENDA
Lead Change in Retail: Detonating Smart Marketing
Interpretation of China’s beauty consumption trends and in-depth look at SK-II’s successful marketing in Jingdong. Introducing JD.com.
Terry Wang
General Manager, JD beauty JD.com
- Terry Wang is the general manager of JD Beauty. In this role, he oversees strategy,
planning,sales and client relationship management for JD Retail’s beauty business at JD.com.
- Wang joined JD.com in March 2018. Under his leadership, JD Beauty has established partnerships
with many international beauty brands including L'Occitane en Provence, Sulwhasoo, SKII, andKOSE.
- Since Mr. Wang joined JD.com, JD Beauty has consistently set new sales records.
Wang is a beauty industry veteran of over 20 years, having held several key management
positions at companies including Parfums Christian Dior, La Prairie Group, LOreal Luxe China,and Sulwhasoo.
Cosmoprof Bolongna High Tech Beauty Meets RetailRobin Raskin
Beauty, cosmetics and wellness products are early adopters of technology like AR, VR, AI, robotics and social media to create experiential shopping moments that yield lots of data.
a complete market research on Cosmetics IndustryAmir907817
The document prepared by Amir Jabbari is a thorough market research report that includes the market size, main players, share of each product and category, consumer attitude and behavior, digital media and content prefrences.
This report highlights the latest innovations in both online and physical retail. 15 trends including quantitative insights, expert interviews and recent examples help you understand the evolutions of the store and new ways of shopping.
In 2012 People Spent $1 trillion shopping online!
B2C ecommerce sales grew 21.1% in 2012
This year online sales will reach $1.298 trillion worldwide
Asia-Pacific will make the world's No. 1 market for B2C ecommerce sales in 2013
Free infographic from our report "Vietnam B2C E-Commerce Market 2019".
Find it here: https://www.ystats.com/infographic-vietnam-b2c-e-commerce-market-2019/
Find the report available for purchase here: https://www.ystats.com/market-reports/vietnam-b2c-e-commerce-market-2019/
Presentation from sheCommerce event in Dublin on 6th October including new Market Research by iReach on purchasing influence of females and influence of different media platforms and approaches.
iReach surveyed 2,000 females in Ireland during the summer of 2012
Digital Beauty Retail: Top players and strategiesMihai Dragan
The Beauty and Cosmetics category is
one of the fastest moving digital commerce
areas. It is a highly competitive and
innovative market with large brands
quickly adopting digital models and challengers
innovating their way to the top.
In this study you’ll find the top players in
the market, a brief overview of their evolution
and an outline of the strategies they
use to address their customers.
Kiehl's Case Study - Company & Industry Analysis vis-a-vis Men's Grooming Nikhil Saraf
Analyzed the status of Kiehl’s:
- SWOT analysis of the Kiehl’s brand when it comes to male beauty products
- Business performance
- Products (packaging, visuals, ranges, geography, claims, USP <unique>)
- Market share and ranking
- Positioning and image
- Pricing
- Consumers
- PR & Digital strategy
- Retail strategy
- Merchandising
- In-store & online activities
[Entry for Loreal Brandstorm 2014]
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
This Event is Sponsored by:
Flatfile is the leading data onboarding platform for product teams. Stop spending time wrangling messy and unstructured customer data into your product. With Flatfile, your customers can seamlessly import their own data resulting in faster time to value.
Forecast 2020's Beauty Trend in China_JD.COM_Terry WangMeasureCommerce
AGENDA
Lead Change in Retail: Detonating Smart Marketing
Interpretation of China’s beauty consumption trends and in-depth look at SK-II’s successful marketing in Jingdong. Introducing JD.com.
Terry Wang
General Manager, JD beauty JD.com
- Terry Wang is the general manager of JD Beauty. In this role, he oversees strategy,
planning,sales and client relationship management for JD Retail’s beauty business at JD.com.
- Wang joined JD.com in March 2018. Under his leadership, JD Beauty has established partnerships
with many international beauty brands including L'Occitane en Provence, Sulwhasoo, SKII, andKOSE.
- Since Mr. Wang joined JD.com, JD Beauty has consistently set new sales records.
Wang is a beauty industry veteran of over 20 years, having held several key management
positions at companies including Parfums Christian Dior, La Prairie Group, LOreal Luxe China,and Sulwhasoo.
Cosmoprof Bolongna High Tech Beauty Meets RetailRobin Raskin
Beauty, cosmetics and wellness products are early adopters of technology like AR, VR, AI, robotics and social media to create experiential shopping moments that yield lots of data.
a complete market research on Cosmetics IndustryAmir907817
The document prepared by Amir Jabbari is a thorough market research report that includes the market size, main players, share of each product and category, consumer attitude and behavior, digital media and content prefrences.
This report highlights the latest innovations in both online and physical retail. 15 trends including quantitative insights, expert interviews and recent examples help you understand the evolutions of the store and new ways of shopping.
In 2012 People Spent $1 trillion shopping online!
B2C ecommerce sales grew 21.1% in 2012
This year online sales will reach $1.298 trillion worldwide
Asia-Pacific will make the world's No. 1 market for B2C ecommerce sales in 2013
Free infographic from our report "Vietnam B2C E-Commerce Market 2019".
Find it here: https://www.ystats.com/infographic-vietnam-b2c-e-commerce-market-2019/
Find the report available for purchase here: https://www.ystats.com/market-reports/vietnam-b2c-e-commerce-market-2019/
Presentation from sheCommerce event in Dublin on 6th October including new Market Research by iReach on purchasing influence of females and influence of different media platforms and approaches.
iReach surveyed 2,000 females in Ireland during the summer of 2012
Digital Beauty Retail: Top players and strategiesMihai Dragan
The Beauty and Cosmetics category is
one of the fastest moving digital commerce
areas. It is a highly competitive and
innovative market with large brands
quickly adopting digital models and challengers
innovating their way to the top.
In this study you’ll find the top players in
the market, a brief overview of their evolution
and an outline of the strategies they
use to address their customers.
Kiehl's Case Study - Company & Industry Analysis vis-a-vis Men's Grooming Nikhil Saraf
Analyzed the status of Kiehl’s:
- SWOT analysis of the Kiehl’s brand when it comes to male beauty products
- Business performance
- Products (packaging, visuals, ranges, geography, claims, USP <unique>)
- Market share and ranking
- Positioning and image
- Pricing
- Consumers
- PR & Digital strategy
- Retail strategy
- Merchandising
- In-store & online activities
[Entry for Loreal Brandstorm 2014]
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
This Event is Sponsored by:
Flatfile is the leading data onboarding platform for product teams. Stop spending time wrangling messy and unstructured customer data into your product. With Flatfile, your customers can seamlessly import their own data resulting in faster time to value.
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
Discover the latest research essential for beauty brand marketing. Why, where, and how women are discovering, researching, and buying makeup and haircare brands.
The 15 Minute Breakdown: 2024 Beauty Marketing StudyKatherineBishop4
Are you ready to paint the town red with your beauty marketing expertise? Get ready to shake up your strategies and dive deep into the world of beauty marketing. From the rise of influencer marketing to the growing prominence of digital platforms, staying ahead of the curve is essential for marketers seeking to make an impact.
Join Tinuiti’s Director of Research as he navigates through a treasure trove of data derived from our extensive 2024 Beauty Study. From decoding the shopping habits of different generations to uncovering the digital hotspots for beauty buffs, don’t miss your chance to join the beauty elite and make waves in the industry. Grab your front-row seat now for Tinuiti’s glam-packed webinar where you’ll be the first to receive Tinuiti’s Beauty Study.
The 15 Minute Breakdown: 2024 Beauty Marketing StudyTinuiti
Are you ready to paint the town red with your beauty marketing expertise? Get ready to shake up your strategies and dive deep into the world of beauty marketing. From the rise of influencer marketing to the growing prominence of digital platforms, staying ahead of the curve is essential for marketers seeking to make an impact.
Join Tinuiti’s Director of Research as he navigates through a treasure trove of data derived from our extensive 2024 Beauty Study. From decoding the shopping habits of different generations to uncovering the digital hotspots for beauty buffs, don’t miss your chance to join the beauty elite and make waves in the industry. Grab your front-row seat now for Tinuiti’s glam-packed webinar where you’ll be the first to receive Tinuiti’s Beauty Study.
The United States cosmetic industry is the largest in the world estimating a total revenue of $54.89 billion. Employing over 53,000 people, the leading company is Procter & Gamble. The following statistics outlines the cosmetic industry market outlook and trends.
Mary Kay Cosmetics - "Because We Know You" Campaign BookJillian Koehnken
For my Intro to Strategic Communications class, we created a strategic communications marketing plan for Mary Kay Cosmetics. My team, Refresh Media, created the "Because We Know You" campaign to stress the importance and value of Mary Kay's Independent Beauty Consultants (IBC). IBC's help people achieve their perfect look to feel confident both inside and out.
National Assoation of Corporate Directors Meets Trends at CESRobin Raskin
The pace of technological change can seem daunting to board members making decisions of where to put their attention. This presentation looks at overall trends and then digs down industry by industry.
Conversational connected toys, cord cutting kids, robots, VR and AR. The technology is cool but the winners will be the ones who incorporate tech in a seamless, organic fashion.
Thinking Outside the App: How Real World Forces Inform Kids' Media Development Robin Raskin
A talk given to kid's app creators at the Dust or Magic conference.
Trends like AI, VR, AR and the sharing economy will drive innovation in kids media but only if we get passed the Personally Identifiable Informaton conundrum.
Digital Health: Take Two Apps and Call Me in the MorningRobin Raskin
Presented on March 20 at the Hudson Valley Economic Development Forum on Digital Health
Presentation focuses on consumer available gadgets including: fitness and health monitors
Fashion Meets Technology : A Panel DIscussion At Brand Innovator's Fashion Week that Looks at Some of the More Interesting Fashion we've seen while creating FashionWare -- a high tech fashionshow.
The Digital Revolution Keeps on Giving (and Takig)Robin Raskin
Delivered at Dartmouth for their iLead program, this presentation looks at social networking, quantified self, internet of things and human input as the most important disruptors today.
Developers building products for moms and kids often survey what people want before building. Bad idea says Robin Raskin, parents say one thing about their kids but usually mean another.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Beauty tech bologna final
1. How High Tech Makes
the Beauty Business
More Beautiful
2. Both online and in-store sales of
cosmetics and skin & hair care
continue to rise
Beauty Retail
Trajectory Continues
3. CATEGORY % of Market
Skincare 34.1%
Haircare 24.1%
Makeup 16.6%
Perfumes 12.7%
Toiletries,
deodorants 11.2%
Oral cosmetics 1.3%
COSMETICS USE by CATEGORY
4. By the Numbers:
$28 Billion 17%
2017
Health and Beauty
e-commerce sales
Year over year
sales growth
5. The average woman
spends $13,000 dollars
on makeup in her
lifetime and an average
of 330 hours applying it.
It’s a man’s game now, too.
6. One of the
IN-STORE CATEGORIES
with companies like
Ulta and Sephora
leading the charge.
Best Performing
7. • Beauty and personal care products are the second-most-
shopped category on Amazon.
• 48% of US women have bought beauty or personal care
products on Amazon in the past 12 months.
• 52.5% of Prime members have bought beauty or personal
care products on Amazon in the past 12 months.
• Younger shoppers are most likely to buy beauty products on
Amazon. This contrasts to age trends in apparel shopping,
with 18–29 year olds less likely than those ages 30–60 to have
bought apparel on Amazon.
BEAUTY
8. Taking makeup and beauty out from
behind the department store counters
so people could experiment
What Makes Beauty Ripe for Tech?
Personalization
9. What Makes Beauty Ripe for Tech?
Personalization
Suggestions based on an
analysis of you,
a luxury democratized
10. Ugh…How many people
have tried that lipstick
on before me?
What Makes Beauty Ripe for Tech?
Trust & Cleanliness
11. • Studies have revealed that 43% of eyeliners
and mascara wands contain contaminants.
• Lawsuit for catching Herpes by trying on
cosmetics
• Complaints of MERSA infection, pink eye
are somewhat common
Cosmetics contain preservatives to
keep bacteria count down but….
12. More likely to experiment with
new looks. No need to use
makeup remover.
What Makes Beauty Ripe for Tech?
Experimentation
13. Chanel’s pop up store in an LA
mansion had a lipstick dining room to
try and buy. Experiences can draw
traffic and create social media
opportunities.
What Makes Beauty Ripe for Tech?
A Fun In-Store Experience
14. SOCIAL MEDIA AND INDEPENDENT BRANDS
78%
42.7%
...of women now
believe that social
media drives beauty
trends
Traditional makeup
was down 1.3% in
2016. But
independent brands
were up...
15. INCREASING USES OF PREVENTATIVE
MEDICINE Scanning skin for
moles and sun
damage. Analyzing
skin age as an
indicator of health.
VISIA from CANFIELD
16. INCREASING USES OF HOME BEAUTY AIDS,
TRADITIONALLY THE TERRITORY OF DOCTORS
▹ Microneedling at
home
▹ Peach fuzz
▹ Fine Line
17. • Tech needs to be
replaced and changed
• There’s IT needs to keep
things going
• The novelty effect wears
off
• Fitbit Quitters
Phenomena
All Is Not Rosy
18. TECH CATALYSTS: ARTIFICIAL INTELLIGENCE
• Artificial Intelligence
• Coty is holding an AI algorithm
competition
• Quantum Retail Technology:
When people bail on your site you
lose money
19. IoT and BEAUTY
• WayWearable is a “beauty-appliance”
startup
• A palm-sized IoT device that measures the
user’s skin condition and external
environment, and offers personalized
skincare tips accordingly via smartphone.
• The more data the device collects about the
user’s skin condition and environment, the
better it can provide product
20. KOREA: A CASE STUDY
• Exports of Korean cosmetics have been
increasing by an average of 36.9% every year
since 2011
• “fast fashion” product development cycle
• sophisticated and demanding customers
• innovative marketing strategies
• in-store technologies, some of which are on par
with other technology developed by
international beauty brands, while others are
ahead of the international market.
• Laneíge launched its online platform to educate
consumers, “School of K-Beauty” on its
website, and also launched in store beauty
AR, R&D, NEW TECH
Makeup and skincare was never one size fits all
Customers settled for “close enough”
Sephora is cutting edge on bringing personalization to online with reviews, great photography, personalized choice based on past and rewards
In store efforts like consultations, make up tips, beauty advisors, let people experience the whole look.