SlideShare a Scribd company logo
What is Tastemaker Mom?

www.tastemakermom.com / info@tastemakermom.com
Moms & Tech
• 3 out of 4 moms think that technology helps them be
a better mom
• Moms love those mobile devices
– 63% report having 4 or more devices in their home
– After calling, texting, and taking pictures, most commonly reported uses
are social media, navigation, gaming and fitness tracking
– If forced to choose, 72% would give up their TV over their phone
– 68% report feelings of anxiety if they leave their phone at home

• What are moms looking forward to next?
– Ultra HD TVs
– Wearable fitness devices
– Home remote controls
www.tastemakermom.com / info@tastemakermom.com

More Related Content

More from Robin Raskin

Julie Sylvester Fitness and Wearables
Julie Sylvester Fitness and WearablesJulie Sylvester Fitness and Wearables
Julie Sylvester Fitness and Wearables
Robin Raskin
 
Jill gilbert baby tech
Jill gilbert baby techJill gilbert baby tech
Jill gilbert baby tech
Robin Raskin
 
Tonda bunge sellers kids and families
Tonda bunge sellers kids and familiesTonda bunge sellers kids and families
Tonda bunge sellers kids and families
Robin Raskin
 
Robin raskin intro
Robin raskin introRobin raskin intro
Robin raskin intro
Robin Raskin
 
Robin raskin high tech retailing
Robin raskin high tech retailingRobin raskin high tech retailing
Robin raskin high tech retailing
Robin Raskin
 
Jill gilbert digital health
Jill gilbert digital healthJill gilbert digital health
Jill gilbert digital health
Robin Raskin
 
Beauty tech bologna final
Beauty tech  bologna  finalBeauty tech  bologna  final
Beauty tech bologna final
Robin Raskin
 
Tech Trends from Toy Fair 2018
Tech Trends from Toy Fair 2018Tech Trends from Toy Fair 2018
Tech Trends from Toy Fair 2018
Robin Raskin
 
Thinking Outside the App: How Real World Forces Inform Kids' Media Development
Thinking Outside the App:  How Real World Forces Inform Kids' Media Development Thinking Outside the App:  How Real World Forces Inform Kids' Media Development
Thinking Outside the App: How Real World Forces Inform Kids' Media Development
Robin Raskin
 
Fashion ware showcases wearables that blend technology and fashion ce week 2015
Fashion ware showcases wearables that blend technology and fashion ce week 2015Fashion ware showcases wearables that blend technology and fashion ce week 2015
Fashion ware showcases wearables that blend technology and fashion ce week 2015Robin Raskin
 
Philips Digital Health Dinner at SxSW
Philips Digital Health Dinner at SxSWPhilips Digital Health Dinner at SxSW
Philips Digital Health Dinner at SxSW
Robin Raskin
 
College week live 2015
College week live 2015College week live 2015
College week live 2015
Robin Raskin
 
Digital africa
Digital africaDigital africa
Digital africa
Robin Raskin
 
Digital Health: Take Two Apps and Call Me in the Morning
Digital Health: Take Two Apps and Call Me in the MorningDigital Health: Take Two Apps and Call Me in the Morning
Digital Health: Take Two Apps and Call Me in the Morning
Robin Raskin
 
Robin's presentation fashionware2
Robin's presentation   fashionware2Robin's presentation   fashionware2
Robin's presentation fashionware2
Robin Raskin
 
The Digital Revolution Keeps on Giving (and Takig)
The Digital Revolution Keeps on Giving (and Takig)The Digital Revolution Keeps on Giving (and Takig)
The Digital Revolution Keeps on Giving (and Takig)
Robin Raskin
 
High tech history in a slide
High tech history in a slideHigh tech history in a slide
High tech history in a slide
Robin Raskin
 
Kids for mamabear2 (1) (3) (1)
Kids for mamabear2 (1) (3) (1)Kids for mamabear2 (1) (3) (1)
Kids for mamabear2 (1) (3) (1)
Robin Raskin
 
Triumphs and train wrecks
Triumphs and train wrecksTriumphs and train wrecks
Triumphs and train wrecks
Robin Raskin
 

More from Robin Raskin (20)

Julie Sylvester Fitness and Wearables
Julie Sylvester Fitness and WearablesJulie Sylvester Fitness and Wearables
Julie Sylvester Fitness and Wearables
 
Jill gilbert baby tech
Jill gilbert baby techJill gilbert baby tech
Jill gilbert baby tech
 
Tonda bunge sellers kids and families
Tonda bunge sellers kids and familiesTonda bunge sellers kids and families
Tonda bunge sellers kids and families
 
Robin raskin intro
Robin raskin introRobin raskin intro
Robin raskin intro
 
Robin raskin high tech retailing
Robin raskin high tech retailingRobin raskin high tech retailing
Robin raskin high tech retailing
 
Jill gilbert digital health
Jill gilbert digital healthJill gilbert digital health
Jill gilbert digital health
 
Beauty tech bologna final
Beauty tech  bologna  finalBeauty tech  bologna  final
Beauty tech bologna final
 
Tech Trends from Toy Fair 2018
Tech Trends from Toy Fair 2018Tech Trends from Toy Fair 2018
Tech Trends from Toy Fair 2018
 
Thinking Outside the App: How Real World Forces Inform Kids' Media Development
Thinking Outside the App:  How Real World Forces Inform Kids' Media Development Thinking Outside the App:  How Real World Forces Inform Kids' Media Development
Thinking Outside the App: How Real World Forces Inform Kids' Media Development
 
Fashion ware showcases wearables that blend technology and fashion ce week 2015
Fashion ware showcases wearables that blend technology and fashion ce week 2015Fashion ware showcases wearables that blend technology and fashion ce week 2015
Fashion ware showcases wearables that blend technology and fashion ce week 2015
 
Philips Digital Health Dinner at SxSW
Philips Digital Health Dinner at SxSWPhilips Digital Health Dinner at SxSW
Philips Digital Health Dinner at SxSW
 
College week live 2015
College week live 2015College week live 2015
College week live 2015
 
Digital africa
Digital africaDigital africa
Digital africa
 
Digital Health: Take Two Apps and Call Me in the Morning
Digital Health: Take Two Apps and Call Me in the MorningDigital Health: Take Two Apps and Call Me in the Morning
Digital Health: Take Two Apps and Call Me in the Morning
 
Microtalk
MicrotalkMicrotalk
Microtalk
 
Robin's presentation fashionware2
Robin's presentation   fashionware2Robin's presentation   fashionware2
Robin's presentation fashionware2
 
The Digital Revolution Keeps on Giving (and Takig)
The Digital Revolution Keeps on Giving (and Takig)The Digital Revolution Keeps on Giving (and Takig)
The Digital Revolution Keeps on Giving (and Takig)
 
High tech history in a slide
High tech history in a slideHigh tech history in a slide
High tech history in a slide
 
Kids for mamabear2 (1) (3) (1)
Kids for mamabear2 (1) (3) (1)Kids for mamabear2 (1) (3) (1)
Kids for mamabear2 (1) (3) (1)
 
Triumphs and train wrecks
Triumphs and train wrecksTriumphs and train wrecks
Triumphs and train wrecks
 

Recently uploaded

Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
Alison B. Lowndes
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
Product School
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
Guy Korland
 
Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*
Frank van Harmelen
 
When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...
Elena Simperl
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
ThousandEyes
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
Safe Software
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
Product School
 
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Product School
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
Elena Simperl
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Ramesh Iyer
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Thierry Lestable
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
DianaGray10
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
DanBrown980551
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Prayukth K V
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
KatiaHIMEUR1
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
DianaGray10
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
Jemma Hussein Allen
 

Recently uploaded (20)

Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
 
Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*
 
When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
 
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
 

Tastemaker Moms Explore Moms Attitudes Toward Tech at 2014 CES

  • 1. What is Tastemaker Mom? www.tastemakermom.com / info@tastemakermom.com
  • 2. Moms & Tech • 3 out of 4 moms think that technology helps them be a better mom • Moms love those mobile devices – 63% report having 4 or more devices in their home – After calling, texting, and taking pictures, most commonly reported uses are social media, navigation, gaming and fitness tracking – If forced to choose, 72% would give up their TV over their phone – 68% report feelings of anxiety if they leave their phone at home • What are moms looking forward to next? – Ultra HD TVs – Wearable fitness devices – Home remote controls www.tastemakermom.com / info@tastemakermom.com