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BEA IGNITE
Robyn Ledbetter
University of Arkansas
Let’s Converge and Collaborate:
Bringing news/editorial and broadcast students together
Let’s converge &
collaborate:
Bringing news/editorial and broadcast students together.
Robyn Ledbetter
Director of Student Media
University of Arkansas
Two classes work together
to cover news on multiple
platforms
● TV News Reporting 1
● News/Editorial Reporting 2
Collaboration
● Two of my classes join hands and work together to cover
a story.  News/editorial students bring their writing skills
to the table.  Broadcast students bring their cameras
and editing skills and they’re divided into pairs.  They
pitch their stories to me.
● They must cover that story multiple ways.
● Write a news/ed version
● Turn a traditional news package
● Provide at least one other digital element to accompany it-- a
photo slideshow, one featured image, instagram photo/
video/GIF, twitter, etc.   
They crack the code behind
mobile and social native content
● The teams produce video stories, Instagram content, Snapchat
stories, GIFs, personality-based video series for social media, mini-
documentaries for social media, and news content.
● Develop content students are consuming on mobile devices and
social media platforms.
● Storytelling, above all, is at the core of what we do, but recognize the
changes in the industry and focus on experimentation.
It’s tough
● This is typically the first time either of them have
been exposed to this type of storytelling where they
must work together to cover a story different ways.
● They complain.
● They struggle with thinking about storytelling
differently.  
● This challenges them to work together.
What they learn
● Understand the vision of the students and how they get their news.
● Don’t be shy when it comes to new platforms.
● Find the most cost effective way to print and distribute.
● Strong curriculum is important.
● Institutional support is key. The faculty in the Journalism Department and
Student Media collaborating is important.
Why it works
● It’s always praised as the favorite assignment from
both courses. 
● Our students know how to write, edit, and shoot
videos, and use simple graphics. They are able to
leap into producing directly for social media with
confidence and competence.
● They walk away with something to add to the e-
portfolio that shows versatility and an
understanding of digital journalism.  

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BEA Ignite2017 - Ledbetter

  • 1. BEA IGNITE Robyn Ledbetter University of Arkansas Let’s Converge and Collaborate: Bringing news/editorial and broadcast students together
  • 2. Let’s converge & collaborate: Bringing news/editorial and broadcast students together. Robyn Ledbetter Director of Student Media University of Arkansas
  • 3. Two classes work together to cover news on multiple platforms ● TV News Reporting 1 ● News/Editorial Reporting 2
  • 4. Collaboration ● Two of my classes join hands and work together to cover a story.  News/editorial students bring their writing skills to the table.  Broadcast students bring their cameras and editing skills and they’re divided into pairs.  They pitch their stories to me. ● They must cover that story multiple ways. ● Write a news/ed version ● Turn a traditional news package ● Provide at least one other digital element to accompany it-- a photo slideshow, one featured image, instagram photo/ video/GIF, twitter, etc.   
  • 5. They crack the code behind mobile and social native content ● The teams produce video stories, Instagram content, Snapchat stories, GIFs, personality-based video series for social media, mini- documentaries for social media, and news content. ● Develop content students are consuming on mobile devices and social media platforms. ● Storytelling, above all, is at the core of what we do, but recognize the changes in the industry and focus on experimentation.
  • 6. It’s tough ● This is typically the first time either of them have been exposed to this type of storytelling where they must work together to cover a story different ways. ● They complain. ● They struggle with thinking about storytelling differently.   ● This challenges them to work together.
  • 7. What they learn ● Understand the vision of the students and how they get their news. ● Don’t be shy when it comes to new platforms. ● Find the most cost effective way to print and distribute. ● Strong curriculum is important. ● Institutional support is key. The faculty in the Journalism Department and Student Media collaborating is important.
  • 8. Why it works ● It’s always praised as the favorite assignment from both courses.  ● Our students know how to write, edit, and shoot videos, and use simple graphics. They are able to leap into producing directly for social media with confidence and competence. ● They walk away with something to add to the e- portfolio that shows versatility and an understanding of digital journalism.