The document discusses using Instagram and Vine for citizen reporting and journalism. It outlines experiments conducted with students where they were assigned to create short video or photo reports on various topics using Vine and Instagram within specific constraints. The assignments aimed to teach students how to effectively use short-form mobile social media for creative storytelling and reporting. Feedback from nonprofit clients indicated the projects helped them learn to use Instagram for outreach. Overall, the experiments demonstrated how Vine and Instagram can be used to disseminate timely information through short videos and photos while engaging younger audiences.

1. Chandra ClarkUniversity of Alabama
Report & Teasing Using Instagram and Vine
BEA IGNITE

2. Chandra Clark, PhD
The University of Alabama
REPORTING & TEASING
USING INSTAGRAM AND VINE

3. VINE VS. INSTAGRAM

4. VINE REPORTING: BOSTON BOMBING
• 29 year old Doug Lorman shared a 6 second Vine video from footage on the
Boston NBC Newsfeed
• That day the loop was tweeted 15,700 times, viewed by over 35,000
• Alex Goldmark-producer at WYNC said Vine was getting its moment as a
breaking news tool.
• Other Vine reports showed the aftermath of the explosion, Twitter streams
updating with news, and recording news reports through TV screens.

5. VINE USED BY CITIZEN REPORTERS:
• As a sign of support
• To set the scene
• To show emotion and use emojis
• To spread the news to a younger generation

6. VINE USED BY NEWS AGENCIES/REPORTERS:
• CBS to help capture suspects
• NBC to cover the restoration of the Jersey Shore following
Sandy
• To illustrate the impact of weather
• ESPN for great plays

7. INSTAGRAM REPORTING BY CITIZENS:
• Florida State Shooting
• Ferguson Riots

8. INSTAGRAM REPORTING BY NEWS AGENCIES:
• Florida State Shooting
• State v. George Zimmerman
• Ferguson Protests

9. SPRING 2014: SOCIAL REPORTING EXPERIMENT
VINE ASSIGNMENT:
• Had students create a 6 second creative/informative tease of a story with a
news, sports, or weather focus
• Had a 25 word or 2 sentence limit
• Add captions/verbatim to the Vine
• Tag me, add location of video, add hashtag of #uatcf335
• Same rules for nonprofit group project
INSTAGRAM ASSIGNMENT:
• Create a 15 second report
• 60 words or 5 sentence limit
• Add 2 sentence caption/verbatim to the Instagram
• Tag me, add location of video, add hashtag of #uatcf335
• Same rules for nonprofit group project

10. FALL 2014: SOCIAL REPORTING EXPERIMENT
INSTAGRAM VIDEO ASSIGNMENT
• Create a 15 second report
• 60 words or 5 sentence limit
• Add 2 sentence caption/verbatim to the Instagram
• Tag me, add location of video, add hashtag of #uatcf335
• Same rules for nonprofit group project
INSTAGRAM PHOTO ASSIGNMENT
• Take 5 photos of 5 different events/stories
• Tag me, add location of photo, add hashtag of #uatcf335
• Add 2 sentence caption/verbatim/description
• Same rules for nonprofit group project

11. VINE REPORTING BY STUDENTS:
• Leah Bradford
• Taylor Crosby
• Katie Malone
• Thomas Pratt
• Sarah Busby

12. INSTAGRAM VIDEO STORYTELLING:
NONPROFIT GROUP REPORTING:
• Al’s Pals
• Alabama Choir School
• Arts ‘N Autism
• Humane Society of West Alabama
INDIVIDUAL REPORTING:
• Reshad Hudson
• Katie Gilhooly
• Charlie Argo
• Patrick Norwood

13. INSTAGRAM PHOTOGRAPHY BY STUDENTS:
NONPROFIT GROUP REPORTING
• Al’s Pals
• Alabama Choir School
• Arts’ N Autism
• Humane Society of West Alabama
INDIVIDUAL REPORTING
• Nick Knight
• Lance Barton
• Caitlin Golden
• Reshad Hudson

14. SOCIAL MEDIA REPORTING TAKEAWAYS:
• For the nonprofit group project, several of the clients are now
using Instagram in an effective way
• The realization that short form videos can give out a significant
amount of information in 6 and 15 seconds
• Framing and creative angles can pay off in short form videos
and photography
• Detailing locations, hashtags, and tagging teaches students to
consider the audience they want to reach
• Students learn how to use Vine and Instagram for teasing and
storytelling for mobile and younger audiences
• It’s a fun and creative way for students to use their videography,
editing, and writing skills on a smartphone