This document discusses the importance of being the brand through belief, relationships, attitude, navigation, and defense of character. It emphasizes that a brand is defined by how people feel about it, and that this is shaped by the representatives of the brand through their beliefs, relationships, attitudes, and actions. It also stresses that great brands have direction and defend their character.

1. Be the brand
Hallerin Hilton Hill

2. The brain processes 400 billion bits
of information a second but we’re
only aware of 2000
Dr. Joe Despenza

3. A good name is better than Gold.
You are a brand. In order to succeed
and prosper in the competitive days
ahead you must not only believe in
your brand, you must BE the brand

4. Every great brand has a story

5. Sherwood Schwartz
And now for some music

6. What is a brand?
A brand is a product, service, person
or organization that people FEEL
something about

7. Recognize these?

8. Your good name is your greatest
treasure; your reputation is more
precious than silver and gold
Solomon

9. A brand can never be better than
the people who represent it

10. Your good name x number of team
members = strength of brand

11. Your bad name x number of team
members = weakness of brand

12. In a parity world, my best friend
wins
Hal Rainey

13. B
believe

14. Believe
in yourself
in your people
in your brand

15. Believe in yourself! Have faith in
your abilities! Without a humble
but reasonable confidence in
your own powers you cannot be
successful or happy.”
Norman Vincent Peale

16. You will become no more than
what you believe is possible
Hallerin Hilton Hill

17. Believe
|biˈlēv|verb trans. ]1 accept
[
(something) as true; feel sure of the
truth of

18. B
believe

19. R
Relationships

20. Great brand experiences revolve
around great relationships
Relationships that are good:
inside and out

21. The 4 R’s of Great
Brand Relationships
Respect
Respond
Reinvent
Refresh

22. A
Positive attitude

23. What the caterpillar calls the
end, the rest of the world calls a
butterfly.
Lao Tzu

24. sight
Seeing things as they are.

25. vision
Seeing things as they could be.

26. sight

27. vision

28. A leadership attitude is about
looking out,
seeing the future and then
passing the binoculars.

29. “The most pathetic person in the
world is someone who has sight, but
has no vision.”
Helen Keller

30. “People only see what they are
prepared to see.”
Ralph Waldo Emerson

31. Rule 1: Only the Mentally Strong Survive
When a soldier or a unit gets stranded in a hostile
environment, survival hinges on mental toughness
more than anything else. I tell the students, If you
have a guy with all the survival training in the world
who has a negative attitude and a guy who doesn't
have a clue but has a positive attitude, I guarantee you
that the one with the positive attitude is coming out
of the woods alive. Simple as that.
Gordon Smith
A 26-year special forces instructor

32. Attitude is a little thing that
makes a big difference.
Winston Churchill

33. A
Positive action

34. Attitude + Action = Advancement

35. N
navigate

36. Definiteness of purpose is the
starting point of all achievement.
W. Clement Stone

37. Where to?

38. Great brands have a clear
direction

39. D
defend

40. Character is much easier kept
than recovered
Thomas Paine

41. B
believe R
relationships A
attitude N
navigate
D
defend

42. Be the brand