This document outlines the goals, objectives, strategies and evaluation plan for a new health communication program called "Be AWARE" being implemented at STLCC-Wildwood in Spring 2014. The program aims to [1] raise awareness of safety issues, [2] increase safety knowledge, and [3] build life skills through strategies like using real safety incidents to engage students, partnering students with faculty, and providing safety tools. The tactics include using the college website, social media, and printed materials to communicate the simple message "Be AWARE" and encourage students to be alert, walk with others, be attentive, report suspicious activity, and evaluate their surroundings for safety. The evaluation plan involves pre- and post-sur

1. BE AWARE
STLCC-Wildwood
■New Program Implementation Spring 2014
■“Live Well! Be Happy!” health communication
program
-Be AWARE campaign
■

2. Overall Program Goals
and
Outcome Objectives
Organizational outcome objectives
-Should be Measured
A 30% reduction of incidents on campus
A 30% increase of reported suspicious
activity
■

3. Overall Program Goal
and
Outcome Objectives
Should be Appropriate
-Be Aware is intended for all students
and staff.
-Be Aware will benefit the college.
-Be Aware will benefit the community.
■

4. Overall Program Goal
and
Outcome Objectives
Should be Realistic
■
-Safety is a concern for everyone
-Safety helps to keep everyone healthy
-Safety protects everyone from loss
■
Personal belongings
■
Self Security
■
Property Damage
■
Stability

5. Overall Program Goals
and
Outcome Objectives
Should be within a set Timeframe
■
-The reduction of incidents on campus within one year.
-The increased number of reporting within one year.
-The program should be evaluated on a quarterly basis.
-Surveys are an excellent, versatile and inexpensive
tool to monitor the program

6. Situational Analysis
and
Audience Profile
Be Aware can work in conjunction with campus
policies and procedures for the STLCC staff and
students
■
-Programs such as SALUTE
-Online behavior reporting form
-Additional resources listed under Find Facts on the
college website

7. Situational Analysis
and
Audience Profile
The targeted audience is the STLCC-Wildwood student
■
According to the St. Louis Community College website:
Enrollment in Fall 2013 -- 24,009 credit students.
Through credit courses, continuing education and
workforce development programs, STLCC annually
serves more than 80,000 students.
■

8. Situational Analysis
and
Audience Profile
The average age of an STLCC student is 28; the
student is employed full time and attends STLCC part
time. Approximately 60% are women. About 54% of the
student body is Caucasian, 35% is African-American.
International students and new immigrants represent
more than 100 countries. About 67% live in St. Louis
County, and 22% live in St. Louis City. About 58% attend
part time, and 42% attend full time.
■
The majority of students fall between the age of 18-24.
■

9. Situational Analysis
and
Audience Profile
The biggest barrier is the STLCC-Wildwood student.
■
-We live in a fast paced-get it done now society.
-Many young adults do not have the life experiences to
fully grasp the need for safety.
Many have the ideology that they are invincible and that
a situation will not happen to them.
■
Many young adults are just too “busy” .

10. Situational Analysis
and
Audience Profile
According to the St. Louis Community College Annual
Safety Report published on October 1, 2013:
■
Over the past 3 years there have been
A) 6 burglaries
B)10 motor vehicle thefts
C)1 arson
D)4 robberies
E)2 aggravated assaults

11. Situational Analysis
and
Audience Profile
F) 2 forcible sex offenses
G) 1 intimidation hate crime
H) 1 drug abuse
Referrals for:
■
A) 6 liquor violations
B) 2 drug abuse violations
C) 2 weapons violations
This is combined data for all campuses
■

12. Communication Objectives
and
Strategies
Be AWARE has 3 communication objectives:
■
1) Raise Awareness
2)Increase Knowledge
3)Build Life Skills

13. Communication Objectives
and
Strategies
Strategies to communicate the program objectives
■
1) Be Aware can use natural opportunities to raise
awareness about safety and risk
Examples:
■
The brawl on a recent STLCC campus
■
The threat to a STLCC financial aid office
■
A fender bender in the parking lot
■
A fellow student attacked in the restroom

14. Communication Objectives
and
Strategies
2) Be Aware can establish partnerships between
fellow students and faculty.
■
Students can reinforce the message to other students
Students can use a buddy system
STLCC staff can reinforce the program message at the
end of each class

15. Communication Objectives
and
Strategies
3) Be AWARE can provide tools to students and
faculty on how to be safety conscience and alter of
their surroundings.
■
-Student fairs in common areas
-Volunteers be present at school functions
-Key speakers to share their stories

16. Tactical Plan
Key health communication message
■
Simple: BE AWARE

17. Tactical Plan
Be AWARE Communication Channels
1) College website
2) Social Media
3) Student Calendar
■

18. Tactical Plan
College website
Website could be used for a place of
additional information such as links to
other websites
Website could have a colorful tab to catch
that has eye appeal
Website could post daily or weekly
reminders about safety
■

19. Tactical Plan
■
Social Media
Twitter, Facebook, Instagram, Snapchat, etc
College could post daily reminders about safety
College could post links to safety related news
College could post incidents that were avoided
College could post praise for students and staff
recognizing their safety behaviors
College could post a response to issues in the news
related to safety

20. Tactical Plan
■
Yearly Student Calendar
Publish links for additional information about
safety
Publish a reminders page/checklist
Lock your doors
Store away your belongings
Walk with a buddy
Acknowledge others
Report any odd behaviors

21. Tactical Plan
■
Be AWARE Communication vehicles
1) Posters
2) Fliers
3) Pamphlets
4) Pens, Pencils, Erasers, Magnets

22. Tactical Plan
Posters and Fliers
■
Should be easy to read
Should be to the point
List additional resources
List statistics
Located in common areas and classroom pin
boards
Given out at campus events

23. Tactical Plan
Miscellaneous Items
■
Pens, Pencils, Magnets, Erasers, etc
Small items to reinforce the plan message
Inexpensive
Given out at campus events

24. Evaluation Plan
■
Pre and post plan survey
Surveys are versatile and low cost
Survey will analyze the behaviors, values and
norms regarding safety
Provide random sample data
Data can be broken down into subgroups
Data will establish the need and provide the
effectiveness of the program

25. Evaluation Plan
Pre-Survey Questions
■
1) Do you keep your valuables where no one could see
them?
2) Do you lock your vehicle?
3) Do you walk alone? With another person? In a group?
4) Could you describe the person or people around you
outside of the classroom?
5) Do you talk on your cell phone or text while walking?

26. Evaluation Plan
6) Do you go into restrooms, classrooms or other
rooms alone?
7) Do you drive fast or slow in the parking lots?
8) Would you report any suspicious activity on campus
or would you continue about your business?
9) Do you know where or who to report the odd
behavior?
10) Would you ever have any reason not to report
suspicious activity?

27. Evaluation Plan
■
Post Survey
1) Was the Be AWARE program useful?
2) Will you use the information provided outside of
campus?
3) Do you lock your vehicles?(if applicable)
4) Do you keep your valuables out of sight?
5) Do you walk alone? With another person? In a
group?

28. Evaluation Plan
6) Do you walk while texting or talking on your cell
phone?
7) Do you enter classrooms, restrooms or other vacant
rooms alone?
8) Do you drive fast or slow in the parking lots?
9) Are you more aware of people around you outside
of the classroom?
10) Do you know who or where to report suspicious
activity?

29. BE AWARE
■
What is Be Aware?
First of all------>>>>

30. Be Aware
Be AWARE
■
Acronym
1) Alert
2) Walk
3) Attentive
4) Report
5) Evaluate

31. Alert
All to often are we too busy to really notice what is going on
around us.
■
We live in a “get it done now” society. Everything is fast: fast
food, fast internet, fast text, etc.
■
Do you notice that just about everyone has a cell phone.
Look around-how many are on your phone now?
■
Could you describe the person beside you walking into
class?
■
Could you answer how many people were around you on
your way to/from class?
■

32. Alert
According to SafeKids (a non profit organization that
focuses on the prevention of injuries to children)
■
-25 percent (could be higher) of pedestrian injuries
involving 16-19 year old are caused by cell phones.
How many of you can honestly say..... you have about
walked into someone else or another object because you
were paying more attention to your cell phone that what
was going on around you?
■

33. Or this is possibly YOU...

34. BE ALERT

35. Walk
Never walk alone!
■Walk with a group or near a
group
■Walk with another person or
near another person
■

37. Walk
Walking near a group or with another person can
reduce the availability of an incident occurring
■
According to The Department of Justice
■
-Most of the individuals that are harmed by another
individual were alone at the time of the occurrence
-This would indicate that random acts of violence are
similar to a lion picking off its prey which is usually the
lone prey or the easier prey to target.

38. Don't Be the Prey!!

39. Walk
I am sure most of you have heard recent news stories
about:
■
■
Mobs attacking single individuals in Chicago with the
intent to rob the individual
■
The recent attack on a fellow STLCC student on the
Meramec campus
■
The teens that beat a veteran in California

40. Attentive
Be attentive to people around you.
■Be attentive for your own safety.
-Avoid accidents
-Avoid potential risks
■

41. Attentive
WalMart follows the 10 foot rule
Most companies train their employees that the number one
way to reduce safety risks, along with theft in the workplace is
just the simple acknowledgment of the customer near the
employee
Acknowledgment is a part of everyday human life.
-Lawyers, bankers, investment firms acknowledge their
clients
-Doctors, nurses, pharmacists acknowledge their patients.

42. Is this YOU?

43. Texting and Walking

44. Viral Video

45. Girl Falls in Pothole While Texting

46. BE ATTENTIVE

47. Report
Report any suspicious behavior.
■
You could potentially prevent an incident on campus.
■
You could even save a life!
■
Trust your instincts!
■
By being more alert and attentive everyone can
make the campus a safer, nicer place to continue
education.
■

48. Report
Report any suspicious activity to
-Campus Police
-An instructor/professor
-A custodian
-Any faculty member
■

49. Call and Report

50. More Information
Links can be found on the STLCC website
■
www.stlcc.edu
Campus police numbers can be found in your student
calendar
■
Call boxes are located in the parking lots
■
Behavior reporting form can be completed
anonymously online
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