This document provides guidance on opening an office in the US. It recommends charging higher rates, establishing on-site management, and developing local marketing to better manage accounts and find new clients. Partnering with a US entrepreneur can help bridge cultural gaps. The strategy should define a unique value proposition and niche. Practically, one needs to register a legal entity, open a bank account, and establish a brand while monitoring personal expenses. Relationships are key, and creating value through collaboration and small talk builds long-term trust with American clients.

1. How to Open an Office in the US
Stanislav Synko & Patrick Rolandelli

2. Stanislav Synko
● 25 years old
● Started first IT outsourcing company in 2012
● Over 150 projects completed
● Over 50 happy clients
● Co-founded Ezetech in 2015 and dedicated operations to US market

3. Why do you need to open US office?
● Charge higher rates
● Establish management on-site
● Develop marketing within/for your target market
● Better account management = Finding/closing more clients with in-person
meetings

4. Why do you REALLY need to open
US office?
● Your business needs to adopt the US culture in order to
regularly do business with US clients

5. How?
● Strategy
● Partnerships
● Resources

6. Quick Strategy Session
● What is your unique selling proposition (USP)?
● Define your niche through pursuing a variety of business development
initiatives
● Experiment, test, and validate in order to arrive to viable methodologies

7. Some Practical Considerations
● Registering a legal entity
● Opening a bank account
● Establishing a brand
● Monitoring personal expenses

8. Partnership
● Bridge the cultural gap through partnering with a US entrepreneur
● Choose a results-oriented partner
● Connect on a non-business level

9. Plan Before Taking Off
● Work on USP, strategy, and research on target market in advance
● Plan and project the economics of the venture
● Get comfortable talking about nothing :)

10. Patrick Rolandelli
● Born in Buenos Aires
● Has lived in 6 different cities within the US
● Studied Literature and Economics in New York City and Boston
● 10 years in operations/project management before cofounding Ezetech in
2015

11. Americans & The Human Element
● Americans optimize for the long term (Deliberately?)
● “Meaningless” social interaction
● Likeability & Trust

12. The Short-Term - Effective Meetings
● Givers gain (Share your knowledge for free)
● Start collaborating on a solution from day one
● Selling hard prevents you from connecting

13. The Long Term - Relationships
● Think in terms of value—not money
● Consider the client’s long term strategy (How are they pursuing value?)
● Creating value from nothing (“Small talk” & the business case)

14. Partnership
● Speak honestly to the client/prospect’s business case
● All prospects are potential strategic partners
● Trust drives relationships

15. Good Luck!
Stanislav Synko
stan@eze.tech
Patrick Rolandelli
patrick@eze.tech