More than year of extremely intensive Big Data technologies development with Hadoop, HBase, MapReduce and ZooKeeper as key technologies. New company that has established infrastructure which grows pretty fast. Lot of experience in networking and distributed systems but completely new enterprise solutions world. What tasks does this bring? What issue and traps? What lessons were learned and what is considered as near future tasks? How embedded developer can enter this new world and what advantages he or she has? What challenges should you be ready to face?