Assignment for BCN Visuals submission as a candidate for the role of Social Media & Digital Marketing Manager at BCN Visuals.

2. About
the agency
BCN Visuals is an award-winning ad
agency that mixes cinematic
production values, special effects,
technology, and creativity to transform
advertising campaigns into cinematic
experiences.

3. About the job
Develop and articulate the brand’s voice by narrating the
company story across all touch points. Ensure the written word
conveys brand obsessions and passions, nudges conversion
and enhances creative assets.
Devise and implement the end-to-end content strategy, ensuring
the CRM programme and website is enriched with meaningful
content.
Drive organic search visibility through creation of optimised
content. Working with the digital team to elevate the brand to
the top of Google’s organic search listings
Lead social strategy. Manage social media accounts, ensuring
engaging content is published with the appropriate frequency for
existing followers, and generating creative to attract new
customers.
Build the global influencer network, nurturing relationships with
key influencers + brand ambassadors.
Work with management to define and implement brand
strategies including but not limited to proposal templates,
communications
Social Media & Digital Marketing Manager

4. On day one,
it will all
go down in
the dumps…

5. Marketing Brief: don’t make it brief
A marketing brief is a blueprint for marketing
campaigns and projects. It helps keep everyone
involved on the same page and up to date.
It can help the marketing team plan their creative
strategies and keep executives and stakeholders
informed. A marketing brief has important
information, such as deadlines and goals, all in one
place for easy reference.
Once the marketing brief is approved it’s time to
make some magic happen.
● Company information
● Audience persona
● Target audience
● Company values
● Brand Book / Branding
information
● Competitors Benchmarking
● Goals
● Important Dates and Events
● Budgets
● Password and login information
● General Tasks

6. Brief Example - CarlaKey
CLICK HERE TO DOWNLOAD
CARLAKEY’S MARKETING BRIEF
(or copy/paste the following
URL into a new website tab:
https://docs.google.com/documen
t/d/1YcNORc58KMNdv6nUyZHYJl88-
ERGFOwwMGbnvWB00xc/edit?usp=sha
ring)

7. “There are only four rules you
need to remember: make the plan,
execute the plan, expect the
plan to go off the rails, throw
away the plan. Follow my lead
and you'll be fine.” Captain
Leonard Snart - Legends of
Tomorrow
Now it's time to lay down the groundwork
of where we want to go. For example
website redesign. What type of website is
it? Static website? Dynamic? What's the
goal? Sales conversions/leads/views, etc?
How can visitors interact with our website?
Are we going to do retargeting? Website?
Email? Both? Automations to include, etc.
Planning, it’s just a phase

8. Planning, it’s just a phase
● Website Audit (current website)
● User experience / Customer
Journey: plan how you can make
their journey better
● SEO/SEM keyword research can also
be used for optimizing your
Website Content.
● Securing project/product/brand
name on social media.
● Analytics / Google Tag Manager /
Google Search Console: so you not
might be able
● Email marketing: API integration /
planning transactional and
automation campaigns.
● CRM integration

9. It’s a people
To tell the story of BCN Visuals is
to tell the story of its different
stakeholders. What motivates
them? Which character are they?
How’s their workday? How many
nightmares have they had ever
since working on The Walking Dead
campaign?
Find collaboration opportunities to
tell BCN Visuals stories in different
channels and content (infographics,
short videos, quotes) and what can
marketing do to make their job
easier.

10. End of 1st month

11. Rollin’ with my homies
Now that we know where we are
going it’s time to get to work.
● Create Content Strategy
● Determine KPIs
● Analytics integration
● Design video templates, chyrons,
intros, outros
● Design posts templates for social
media
● Start website creation and requests
to different departments for their
content.
● Create page covers/brand content for
social media profiles.
● Research and build a media database
of journalists, influencers,
publications etc on where we can
collaborate/publish our content

12. Portfolio Content Marketing Proposals
CLICK HERE TO View CarlaKey’s Branding
and Storytelling Comic Proposal on
Slideshare
CLICK HERE TO View Soy Cooldys Content
& Branding on Pinterest

13. Portfolio Content Calendars
CLICK HERE TO View
CarlaKey’s Content
Calendar
CLICK HERE TO View
EasyFood’s social media
posts calendar

14. End of month two

15. Some assembly required
● Review and implement website
SEO
● SCHEMA
● Connect to Google Search
Console
● Integrate Google Tag Manager
● Review and test on Analytics
● Connect and test transactional
emails and automated campaigns
● Start showing
media/influencers/ journalists
content showcase/website, etc
● Test, test, test everything
● Write content as Eric/Alan to
publish on our channels
● Pitch content ideas as
Eric/Alan to journaslists

16. Ghosts can’t write… can we?
CLICK HERE TO read
‘Un futuro sin pantallas’ “by:
Paul de Fombelle”
CLICK HERE TO read
‘Los peores errores que puedes cometer al
hacer unas campaña de email marketing’ “by:
Carole Sánchez”
CLICK HERE TO read
‘Subasta de Ocio: ayúdsamos a los hoteles en
su temporada baja’ “by: Ignacio López”

17. For Your Consideration