Best Marketing strategies of ICOs and Blockchain based startups shared by NCryptBit - The Dediated Marketing Agency for ICOs. Explore the Marketing techniques.

1. Telegram: @ncryptbit
Email ID : hello@ncryptbit.com
Web: https://ncryptbit.com

2. Introduction
ICO marketing is a kind of interesting marketing area where challenges lies in
being able to blend best practices of both public relations as well as
marketing. A true blend of thought leadership, credibility, channel creation and
research must go into a credible ICO launch.
Successfully marketing your project is just as important as developing
real-world solutions. Cultivating an enthusiastic audience who supports your
idea is vital because even the coolest innovations fall prey to oblivion.
Here we are outlining the essential pillars of successful ICO marketing which
are everything from core strategy to the nitty-gritty details that can make or
break your project.

3. Essential Strategies of ICO marketing
➢ Strategy Building & Planning
➢ Project Collaterals
➢ Community Management
➢ Content Planning
➢ Bounty Campaign
➢ Email Marketing
➢ Press Release
➢ Social Media
➢ Online Advertising
➢ Explainer Video
➢ Viral Marketing

4. Strategy Building & Planning
The blockchain industry is getting more and more
crowded by the day that means increased
competition and an ever-growing push toward
profitability.
Before getting stared, we research a lot about the ICO
and it’s product & services internally which allows us
to maintain competitive advantages that come from
closer technical control over our products and
services. It also gives us the freedom to decide which
modifications and enhancements are most important
and when they should be implemented.

5. ICO Project Collaterals
Soon after the marketing strategy planning, we have
to work to start building the core marketing collaterals
as we need entire suite of all integrated marketing
materials. We have to stay focussed to make sure the
collaterals fit into the branding strategies:
❏ Community Management Essentials
● White Paper
● Project Website
● Social Media Profiles
● Project Graphics
● Presentations & Infographics

6. Community Building & Management
We have to begin to cultivate the online community of
investors and supporters of token and manage the
communities even after the end of token sale
campaign. This system requires real human beings
capable of interacting in real time with the audience:
❏ Community Management Essentials
● Managing the entire online community
● Managing online support requests
● Interacting through website online chat
● Interacting through telegram, facebook,
twitter, reddit, google+ etc.
● Interacting through bitcointalk & forums

7. Content Development
Content development, implementation and execution
is an integral part & fundamental requirement which
defines the way the ICO project will be perceived and
determines the power of content messages. This need
to be carefully structured, planned & published:
❏ Content comes in these shapes, sizes and forms:
● Blog posts
● Social memes
● Infographics
● Press Releases
● Videos & Podcasts

8. Bounty Campaigns
Bounty programs are essentials to build sizeable
supporters of an ICO project, all we have to correctly
managed. Unfortunately most projects fail to utilize
the medium of marketing to its maximum potential.
There is possibility to build support group of 25000 -
50000 project supporters, if well planned.
❏ Bounty Program Essentials
● Spreading the content
● Increase media exposure
● Slow down potential critics
● Attract influencer attention.
● Expand geographic reach

9. Email Marketing
Email marketing is an important part to build
relationship and key tools for solidifying a long
relationship with the targeted audience of your ICO
project. An effective email marketing campaign can be
an asset till post ICO campaign. Have to utilizing this
advance tool:
❏ Advanced marketing automation tools
● Highly segmented lists
● Website traffic coordination
● Content consumption automation
● Retargeting campaigns

10. Press Release
Through Press Release we can target the audience
along with journalists who can create newsworthy
content to increase the chances to get list of coverage
and published in highly reputed & leading publications
which will help to increase the project supporters.
❏ Press Release Content Management
● Strong press release writing
● Targeted story pitching
● Establishing relationship with media
● Interaction with journalists.

11. Social Media Marketing
We simply can't ignore the powerful resource of
marketing tool & process of social media marketing,
where most important conversations do happen, for
ICO project must implement an effective social media
strategy that includes:
❏ Social Media Management Essentials
● Content curation for targeted audience
● Managing social pages and groups
● Answering resolving project doubts
● Engage the additional audiences.
● 24/7 Social Activity

12. Online Advertising
It’s nearly impossible to launch an effective ICO
marketing strategy without having a reasonably sized
advertising budget. Have to drive traffic to ico project
in order to start building the community that propels
you toward success.
❏ The Top of Funnel Advertising
● Display ads
● Native content ads
● Email list ads
● Search ads
● Retargeting

13. Explainer Video
Explainer video can help to save your time to explain
the ICO project to the targeted audience a the project
work, The videos became neccessity for the ICO
company and secures the success of your campaign.
Apart from attracting your target audience and
educating them regarding your business, you can
build your online presence easily with an animated
explainer video.
❏ Explainer Video Essentials
● ICO project video
● Product Service video
● Tutorials & Guidelines.

14. Viral Marketing
ICO Projects doesn't need sophisticated digital
marketing campaign, but also need some techniques
like viral marketing campaign.
Before getting stared, we research a lot about the ICO
and it’s product & services internally which allows us
to maintain competitive advantages. It’s time to think
outside the box and come up with creative ways to
make a great impression. We do find the unique voice
is essential to building that connection with ico project
audience through an effective viral campaign.

15. Clients & Partners
havven
Winding tree
teefoodrefereum
silkchain

16. Do You Have Questions?
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