INSTAGRAM @iamjimitpatel Follow me on Instagram for help ------------ BCG matrix and Bowman’s strategic clock used strategies of Cadbury - By Jimit Patel BCG matrix of Cadbury Bowman’s strategic clock Cadbury Cadbury marketing model Cadbury marketing strategies Cadbury case study Cadbury presentation Bowman's Strategic Clock examples

1. BCG MATRIX &
BOWMAN’S STRATEGIC
CLOCK OF
Presented by Jimit Patel

2. The BCG Matrix has been developed in 1970s
by Boston Consultancy Group with the aim to
help organizations to differentiate between
profitable and non-profitable ventures.
Cadbury is based in UK, operating in the
confectionary industry supplying its products
across the world. The company has been
operating for more than 200 years and has
become one of the renowned manufacturers of
different confectionary items.
About BCG Matrix

3. STAR: Cadbury had been able to generate a great of financial income from its chocolate unit.
Some of its high demand items are dairy milk brand. Therefore it can be regarded as a star for
the company.
CASH COWS: In the contemporary confectionary industry. Cadbury has experienced stable
financial growth through Bournville brand which has created a better sales outlook for the
company.
QUESTION MARK: Cadbury créme Eggs and Oreo cookies have not been able to create a
strong demand in the target market.
DOGS: One of the product manufactured by Cadbury Company is bubble gum. According to
Manning (2009), The sales of gum has dropped up to 2% which shows changing consumption of
bubble gum in the target market.
BCG Matrix of Cadbury

4. Market
growth
Market share
High
High
Low
Low

5. Bowman’s Strategy Clock is a marketing
model concerned with strategic positioning.
developed by economists Cliff Bowman and
David Faulkner.
Cadbury has traditionally positioned its
products as being high in quality and value,
which is reflected in its pricing strategy. At the
same time, Cadbury has maintained a focus on
differentiating its products from competitors
through product innovation, packaging, and
marketing.
About bowman’s strategic clock

6. 1. Low price and low value-added: Cadbury focuses on providing its products at
a lower cost than its competitors while still offering a level of value-added.
2. Low price: Cadbury offers products at a lower cost than its competitors in order
to attract customers.
3. Hybrid: Cadbury offers a combination of low prices and some value-added
services.
4. Differentiation: Cadbury offers unique products and services that set it apart
from its competitors.
Each of the 8 strategies of cadbury

7. 5. Focused differentiation: Cadbury specializes in specific markets and
segments to better serve its customers.
6. Risky high margins: Cadbury focuses on maximizing its profits by producing
high-margin products.
7. Monopoly pricing: Cadbury uses its dominant market position to set higher
prices and increase profits.
8. Loss of market share: Cadbury risks losing market share if its prices are too
high or its products are not seen as valuable by consumers.

8. Cadbury has focused on creating a strong brand identity
to differentiate itself from competitors, and to ensure that
customers recognize and trust the brand.
Cadbury has invested heavily in marketing and
advertising, in order to increase its brand awareness and
reach more potential customers.
Cadbury has utilized different pricing strategies in order
to capture different customer segments and maximize its
profits. Finally, Cadbury has put a strong emphasis on
product innovation, in order to remain competitive and to
keep customers interested in the brand.
Key takeaways from Cadbury's marketing model

9. https://bcgmatrixanalysis.com/bcg-matrix-of-cadbury/
https://loudintrovert.home.blog/2019/10/20/cadbury-bcg-matrix/
https://www.oboolo.com/blog/our-tips/marketing-analysis-cadbury-
bcg-matrix-23-11-2022.html
https://www.studysmarter.co.uk/explanations/business-
studies/strategic-direction/bowmans-strategic-clock/
https://www.marketing91.com/what-is-bowmans-strategy-clock/
https://thinkinsights.net/strategy/bowmans-strategic-clock/
Resources

10. FOR YOUR ATTENTION!
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