Infographic describing the mechanisms of value-creation when companies invest in CSR--or the environmental, social, and governance dimensions of business. This infographic provides a summary of some of the primary insights identified in a 2014 BC Center for Corporate Citizenship study examining executive perspectives about CSR.

1. contributes to
company success
returns value to
shareholders
merits additional
investment
For the first time in more than a decade, executives
predict that investment will increase in the
next three years on every dimension
of corporate citizenship.
CORPORATE CITIZENSHIP
A NECESSARY INVESTMENT FOR SUCCESS
THE MAJORITY OF BUSINESS EXECUTIVES BELIEVE CORPORATE CITIZENSHIP:
...AND REPORT THAT CORPORATE CITIZENSHIP ACTIVITIES CONTRIBUTE TO COMPANY SUCCESS.
Employee volunteer programs
Sustainability
Reporting on social performance
Philanthropy/corporate giving
SUCCESS
By investing in corporate citizenship, executives are meeting challenges
and differentiating their companies as responsible leaders working to create the world
in which we want to do business, AND the world in which we want to live.
Companies where corporate citizenship is
integrated are more likely to achieve important
business objectives:
Companies dedicated to at least 4 years
of corporate citizenship are
more likely to:
Reduce employee health costs
HOW DOES
THIS HAPPEN?
Average
performance
Access to new markets Employee retention
Improve risk management
2.3x
Average
performance
3x 3.9x
2.2x
ccc.bc.edu
© COPYRIGHT 2014 BOSTON COLLEGE CENTER FOR CORPORATE CITIZENSHIP