The concept of a Benefit Corporation – often simply referred to as a “BCorp” - goes beyond the traditional notion of enterprises being driven simply by profit. Whilst profits still matter, B Corps have a threefold mission – to make a positive impact for their workforce, for wider society and for the environment. This model also fits perfectly when business is done between the public and private sectors, as it allows social value to be built into procurement processes. In this summary, we will explore the significance of BCorp in the realm of purpose-driven businesses.
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Exploring the Benefits of a Benefit Corporation.pdf
1. Exploring the Benefits: How Benefit
Corporations are Changing the Game
Understanding the Concept of a Benefit Corporation
The concept of a Benefit Corporation – often simply referred to as a “BCorp” - goes beyond the
traditional notion of enterprises being driven simply by profit. Whilst profits still matter, B Corps
have a threefold mission – to make a positive impact for their workforce, for wider society and
for the environment. This model also fits perfectly when business is done between the public
and private sector, as it allows social value to be built into procurement processes. In this
summary, we will explore the significance of BCorp in the realm of purpose-driven businesses.
A Benefit Corporation is a legally recognised business structure that combines financial success
with social responsibility. Unlike traditional corporations that prioritise maximising shareholder
value, benefit corporations have an explicit commitment to achieving specific social and
environmental goals. These goals are aimed at benefiting not only shareholders but also
employees, customers, communities, and the planet as a whole.
The rise of BCorps reflects a growing demand for more ethical and sustainable business
practices. These companies operate with transparency and accountability, ensuring that their
actions align with their stated mission to make a positive impact on society. By embracing this
model, businesses can demonstrate their dedication to being socially responsible while still
pursuing profitability.
2. BCorps are companies that have undergone rigorous assessments to meet high standards of
social and environmental performance, transparency, and accountability. The certification
process is an independent verification that a company is truly committed to its mission.
Famous Examples of Successful Benefit Corporations
The rise of BCorps has been remarkable in recent years. These businesses have gained
recognition for their commitment to social and environmental impact alongside financial
success. Some famous examples of successful Benefit Corporations include:
Patagonia - an outdoor clothing and gear company that has become synonymous with
sustainability and activism. With a mission to "build the best product, cause no unnecessary
harm, and use business to inspire and implement solutions to the environmental crisis,"
Patagonia has set the bar high for other companies striving to make a positive impact.
Ben and Jerry’s – is an ice cream company renowned not only for its delicious flavours but also
for its strong commitment to social justice issues. From advocating for marriage equality to
supporting fair trade practices, Ben & Jerry's has consistently used its platform to drive
meaningful change.
By aligning their values with their business practices, these companies have successfully
combined profitability with purpose.
Steps to Incorporate with Purpose
The process of becoming a B Corp involves completing an evaluation of various aspects of
business practices, including governance structure, employee benefits and engagement, supply
chain management, and environmental sustainability. Any involvement in potentially
questionable business areas must also be disclosed, such as arms, gambling or tobacco.
After completing the assessment and meeting the necessary criteria, businesses, like Niche,
can proudly display the B Corp logo as a symbol of their commitment to using business as a
force for good. This certification not only sets them apart from competitors but also attracts
like-minded consumers and contract awarders who prioritise supporting socially responsible
companies.
Why Benefit Corporations are Gaining Momentum
One of the driving forces behind BCorps is the rise of impact investing. Investors are now
placing a greater emphasis on supporting businesses that align with their values and have a
positive impact on society and the environment. Benefit Corporations offer an attractive
investment opportunity for those seeking both financial returns and social impact.
Moreover, BCorps offer unique advantages in terms of business structure. Unlike traditional
companies solely focused on maximising shareholder value, BCorps have a formal obligation to
consider their impact on various stakeholders such as employees, communities, and the
environment.
Embrace the Power of Purpose with a Benefit Corporation
3. One of the key advantages of operating as a Benefit Corporation is the ability to attract and
retain excellent colleagues. In today's competitive job market, employees are increasingly
seeking out companies that align with their values and offer a sense of purpose beyond just
profits. By prioritising social and environmental impact, Benefit Corporations can position
themselves as employers of choice, attracting passionate individuals who are dedicated to
making a difference.
Indeed, becoming a BCorp has much to offer the public sector too. There is an increasing drive
through public sector frameworks, to ensure that commissioning through private providers of
goods and services also brings social responsibility.
It is time for businesses to recognise that profit alone is no longer enough - it's time to embrace
the power of purpose with a Benefit Corporation.