The document outlines strategies for success on YouTube, emphasizing the importance of great content, audience engagement, and understanding viewer preferences. It highlights key aspects of audience development, such as building relationships, leveraging influencers, and creating unique content. Additionally, it provides tips for optimizing YouTube watch-time, including the use of engaging titles, thumbnails, playlists, and audience engagement tools.

1. The Rocket Science
Behind Being
Successful on
YouTube
- Content Strategy
- Audience Development

2. YouTube Statistics 2015
o 2nd largest search engine in the world
o More than 1 billion unique users each
month.
o 400 hours of video are uploaded to
YouTube every minute.
o 80% of YouTube traffic comes from
outside US
o 50% of YouTube traffic comes from
mobile devices

3. Anybody Can Upload a Video To YouTube..

4. What Keeps People Coming Back For
More…..
GREAT CONTENT
content is king and will always be
GREAT AUDIENCE ENGAGEMENT
Great experience around the content
GREAT UNDERSTANDING OF YOUR
AUDIENCE
Who are they and what do they like?

6. BUILD A STELLAR CONTENT STRATEGY
FOR YOUTUBE

7. 10 Fundamentals To A Creative Strategy

8. Hero, Hub, Hygiene Content Strategy

10. DRIVE AUDIENCES TO YOUR CONTENT

11. What is Audience Development?
o Audience Development, in a nutshell, is all
about relationship building to achieve the
“power of people” to support your art form.
o “The term Audience Development describes
activity which is undertaken specifically to
meet the needs of existing and potential
audiences and to help organisations develop
on-going relationships with audiences. It can
include aspects of marketing, commissioning,
programming, education, customer care and
distribution.”
o Audience development is simply this:
attracting diverse people at scale toward a
social object.

12. Attract….
ARTISTS
o Leveraging existing communities and influencers
COLLABORATIONS WITH TASTEMAKERS
o Influential personalities who bring new and interesting things to an audience
INFLUENCERS
o Leverage on existing influencers within NDTV to further social reach
UNEXPECTEDNESS
o With more content being created that what we can consume, only what is truly
unique can stand out

13. …and Retain.
CONSISTENCY
• Sets expectation of value. Brings customers back on their own
volition.
MADE FOR WEB PROGRAMMING
• Make your online audience feel special with exclusive content
COMMUNITY
• Outreach to online community. Targeted and Scheduled. Post
promotion. Sharing through engagement
ENGAGEMENT
• Posts that solicit responses. Its about them not you. People live
in real life, not in the online world.

14. 7 Tips to Optimise YouTube Watch-Time
• Create engaging and entertaining content that
viewers watch
• Create Playlists and Drive a Linear Viewing
Experience
• Choose the Right Title and Thumbnail
• Build Up Subscribers
• Use Annotations and Cards to Keep the Viewer
Engaged Throughout
• Create creative End Slates
What’s your score on these?

15. Some Audience Development Tools

16. Videos Suggestion (Related
and Recommended)
on the basis of the web
browsing patters, video
viewing pattern
Attractive Thumbnails

17. Cards are available on mobile devices and are a
good way to drive engagement
Creative end-slates can ensure that the viewing
session on your content lasts

19. SOME TOP NEWS CHANNELS ON
YOUTUBE

23. THANK YOU