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BBIX Asia Internet
The document discusses connectivity in the Asian internet market. It notes that connectivity has traditionally been led by local incumbents like NTT in Japan and China Telecom in China. Traffic routing between Asian networks has often been inefficient, requiring detours through other countries or even the US. However, connectivity is improving as networks like NTTcom establish more connections to other Asian carriers. The future of Asian internet connectivity will involve greater regional exchange points, lower IP transit pricing, and better performance to support growing regional content delivery and users.
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BBIX Asia Internet
- 1. Asian Internet Connectivity,Evolution and the Future Tom Paseka BBIX BGP Party Dec 2014
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- 3. Connectivity - Leadby Incumbents Asian Internet landscape lead by a number of Local Incumbents • NTT (Japan) • PCCW (Hong Kong) • China Telecom / China Unicom (China) • TATA (India) Some Other Regional Incumbents • Korea Telecom (Korea) • Telekom Malaysia (Malaysia) • PLDT (Philippines) • Hinet (Taiwan) • SingTel (Singapore) Other Notable Networks • Pacnet • Telstra • KDDI • SoftBank • Global Cloud Exchange
- 4. Connectivity • Manyof the incumbents don’t interconnect or co-operate well • Traffic is routed poorly • Some traffic will trombone in other Asian countries • Eg. Traffic between networks in Singapore might go via Japan • Some traffic will even trombone via USA • Regional Connectivity needs to change
- 5. Connectivity • Thisis an old story • European networks evolved away from Exchanging traffic in US • This helped grow European based Exchange Points! • Now some of the biggest in the world • Changed the way that content was delivered
- 6. “The Old Ways”- Content Delivery
- 7. “The Old Ways”- Content Delivery
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- 9. Asian Internet •But, the internet in Asia is a little bit different • Different economies, thousands of miles apart, over oceans • Compared to Europe where different economies are tens of miles apart. • Content is often regionalized, because of language
- 10. Language based Regionalization • Hong Kong Produces a lot of popular TV content • But its only in Cantonese Language 廣東話 / 粵語 • Spreads to Cantonese speaking regions and others with translation • Has been largely by traditional media • Or through P2P Software. Internet medium is lacking
- 11. Language based Regionalization • Same situation with Japanese, Korean and other Asian languages and content • Changes as more content is being brought to the internet and onto CDNs • Connectivity will need to change to grow with demand and changing platforms
- 12. Growth of LargeHosts • Large hosts growing Datacenters in region • More apps, platforms moving into Asia • Networks need to grow reach for performance • Happiness of users grows with better performance too J
- 13. Asian Internet •More content will come to the region. • Netflix announced launch in Australia, is Asia next? • In North America, Netflix accounts for around 30% of Internet traffic • More regional content to come, but will the networks be ready for it?
- 14. Asian Internet •Is getting better! • NTTcom (AS2914) has more connections with other carriers than before (eg. Pacnet, PCCW, TATA). • Still lacking some connectivity between the carriers, but • Asian network is becoming less fragmented. • Better interconnection is needed for content still
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- 16. Future of AsianInternet • Even better regional connectivity • Growth of Exchange Points • Most markets (Singapore, Hong Kong, Korea) only have a single viable internet exchange points • Open to new entrants for diversity (BBIX Expanding to Singapore and Hong Kong) • Better reach for regional content, and local peering!
- 17. Future of AsianInternet • Continued drop in IP Transit pricing • New entrants to the market, overtaking dominant or incumbent leaders • Better connectivity and happy users!
- 18. A little aboutCloudFlare
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- 21. How does CloudFlareWork? 21 CloudFlare works at the network level. • Once a website is part of the CloudFlare community, its web traffic is routed through CloudFlare’s global network of 30(and growing) data centers. • At each edge node, CloudFlare manages DNS, caching, bot filtering, web content optimization and third party app installations.
- 22. IPv6 Gateway Withthe Internet's explosive growth and the number of on-net devices closing in on IPv4's maximum capacity, CloudFlare now offers an automatic IPv6 gateway seamlessly bridging the IPv4 and IPv6 networks. • For most businesses, upgrading to the IPv6 protocol is costly and time consuming. • CloudFlare’s solution requires NO hardware, software, or other infrastructure changes by the site owner or hosting provider. • Enabled via the flip of a switch on the site owner’s CloudFlare dashboard. • Users can choose two options: (FULL) which will enable IPv6 on all subdomains that are CloudFlare Enabled, or (SAFE) which will automatically create specific IPv6-only subdomains (e.g. www.ipv6.yoursite.com). 22
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