Johor Bahru, Malaysia serves as an important internet gateway and point of interconnect between Singapore, Malaysia, and other countries in Indochina. Locating infrastructure and content delivery in Johor Bahru allows internet service providers, over-the-top players, and global internet providers to reduce costs by avoiding expensive long-haul or Singapore transit bandwidth and interconnecting in Johor Bahru instead through low-cost dark fiber connections. The Johor Bahru internet exchange point JBIX further enhances Johor Bahru's role as a strategic gateway for internet traffic between these regions.