BBA Sem 1 Busines Communication - Event management
1.
2. An event can be described as a public
assembly for the purpose of
celebration, education, marketing or
reunion. Events can be classified on the
basis of their size, type and context
7.
Event management is the application
of project management to the creation
and development of festivals, cultural
events, meetings, trade shows, social
events and conferences.
8. Recession free
industry
Event management
is a multi billion
dollar industry,
growing rapidly.
Event management
is one of the fastest
growing professions
today.
9.
The role of an event manager basically
involves doing:
All the running around
Booking the venue
Identifying the target audience
Devising the event concept
Arranging the catering and entertainment as
well as all of the other ancillary services
required to make the event run to their
complete satisfaction
They will also attend the event to ensure
everything goes to plan
10. Analytical/Critical thinking and problem
solving
Client/Customer service orientation
Good negotiation skills
Ability to work under pressure and meet
deadlines
Teamwork, facilitation and co-operation
Planning, co-ordination and organisation
Good networking skills
11.
You need at least two weeks to advertise
Tell people about the show in person
Flyers
Marketing strategies
Advertisements
Identifiable target market
Good channels of distribution
Sustaining power
Delivery of a promise
15. October’13
05: Bestival - Isle of Wight, UK (until the 08)
06: New York Fashion Week – USA (til 13 Sept)
19: Full Moon Party - Koh Phangan
22: Oktoberfest - Munich, Germany (till 07 Oct)*
November’13
03: Diwali - Festival of Lights; Hindu communities
19: Full Moon Party - Koh Phangan
25: Sao Paulo International Film festival - Sao Paulo,
Brazil (til 3Nov)
22: Tokyo International Film Festival - Tokyo (til 30 Oct)
24: Norwich Beer Festival - England (til 28 Oct)
26: Diwali - Festival of Lights; Hindu communities
19: Full Moon Party - Koh Phangan
16. 1.
2.
3.
4.
National institute of event management
COEM college of events & media
Event management program- Stratford
University
Various online courses available on
internet of 3, 6 & 12 months.
17.
18.
19.
Company, headquarters Abigail Kirsch, New York
Phone, Web site :www.abigailkirsch.com. Average
number of special events produced annually 1,500
plus average annual revenue from special events
(forecast for 2012) $56 million .
China consumer event. Headquarters Barkley
Kalpak Associates, New York phone,
Website:www.bka.net average number of special
events produced annually 100 plus average
annual revenue from special events (forecast for
20012) $6.8 million