Viacom MTV Nickelodeon Movies VIVA MTV Films TV, Film, Radio, Magazines, Websites ComedyCentral.com Paramoun MTV Games (including Rock Band) The Hills t DreamWork CMT: Country Music Television s Shockwave.com
How different sectors help get a film releasedTV Radio• TV is useful because it gives • Advertisement through movie trailers you a place to broadcast your • Air the movie soundtracks movies in order to reach a • Interviews with film stars/film makers wider audience • Promotional offers/competitions• You can show advertising for the movie in the form of trailers• PromotionalPublishing offers/competitions Film• Advertise movies • Trailers before movies in the• Interviews with film stars/film cinema, same genre/age of makers audience• Promotional offers/competitions Internet • Trailers/advertising • Movie and soundtrack downloads • Film website
Symbiotic relationships in the media Symbiotic relationships allow companies to mutually benefit from theproduction of a movie. For example the toy company Hasbro worked withDreamWorks and Paramount Pictures to produce Transformers: Dark of themoon. This allows the movie to have a bigger budget, meaning that it can beproduced to a higher quality than if one company was tackling the projectalone. Hasbro benefits because they are able to produce the toys to go withthe movie which are guaranteed to have interest because they are comingfrom a movie that will be well known. It also benefits the other companiesbecause it helps to spread the name publicity of the movie to a wideraudience.
GlossaryMulti Media Conglomerate – a company that owns large numbers ofcompanies in various mass media such as TV, radio, publishing, moviesand the internetHorizontal Integration – the merger of companies at the same stage ofproduction in the same or different industriesCross Media Convergence – a range of media platforms are integratedwithin a single piece of media technologySynergy – different entities cooperate advantageously for a final outcomeSymbiotic – different companies work together to promote a range ofrelated products