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Sports Broadcasting
What is Sports Broadcasting?
• Sports Broadcasting is a technical
  term meaning telecast rights for
  sporting events
• Today broadcasting also involves
  rights for other communication media
  including radio, internet, broadband
  etc
Telecast Rights for Sporting Events
• Revenues obtained from selling telecast
  rights for the Olympics account for 48% of
  IOC’s Revenue
• Indian Cricket rights for 7 years 3851 crores
• Games like Formula-1 and the English
  premier league have successfully tapped
  the Indian market which was non existent a
  decade ago
• IPL nearly $1.7 bn for 9 years.
Rights? Whom and What
• The Sporting association or the games organizing
  committee holds the rights for any tournament.
  E.g. BCCI holds cricket rights for all cricket played
  in India except for WC and ICC events for which
  ICC holds the rights
• Privately organized events rights stay with the
  organizer
• Global rights are rights for sporting events which
  are valid throughout the world.
• Specific territory rights are rights which enable the
  broadcaster to transmit the event within a certain
  specific area e.g. EPL on ESPN
Continued
• Satellite Rights: These rights are for
  television broadcasters who would transmit
  the images through a satellite channel
• Terrestrial rights: These rights are for
  television broadcasters who would transmit
  the images through a terrestrial channel
• Pay per View television: Here the viewer
  pays the broadcaster only to view a specific
  event; Currently not available in India
• Broadband: TV through the internet.
• 4G and more
Types of Television Channels
• Based on mode of Transmission
• Terrestrial Channels: Do not require a cable
  connection to view the channel
• Satellite Channels: They are transmitted
  through the satellite,
• On other fibre optic networks: Channels
  which are on a fibre optic network would
  require a cable connection.
• Based on Revenue model
• Free to Air Channels No subscription
  revenue
• Pay Channels: Subscribers pay a monthly
  fee to view the channel
Aspects of Sports Programming
• Private and Public good Sports incorporate
  elements of both private and public goods,
  A free channel is a public good but an
  encrypted pay channel acts as a private
  good
• Time sensitivity, One major reason for the
  popularity of any sport is uncertainty of
  outcome, thus sport television would need
  to concentrate on live services.
• Cultural discount: The value of any sports
  right would suffer a discount as it moves
  from the host country to any other non
  participating country.
Costs in Sports Programming
• Rights to sporting events, For major
  events this forms the bulk of the cost
• Production costs, Costs to produce
  an event e.g. cameras, commentators,
  studio etc
• Transmission costs, Cost to transmit
  the signal from the event to the
  consumer
Revenues for Sports Channels
• Advertising revenue, Sports provides
  a targeted audience with high
  emotional appeal which provides
  eyeballs to the advertiser
• Subscriber revenue For pay channels
  getting subscription based revenue
• Other sources, Sub letting rights, CDs
  and other forms of memorabilia,
  royalty
• Pay per view
Legal Aspects in Broadcasting
• 1995 case of CAB vs GoI
• SC ruling that airwaves and frequencies are
  public property thus any event of national
  interest should be shown on public
  television famous ten sports vs DD case
• Anti siphoning laws are present in other
  countries where in India no specific law
  exists.
• Another area is if companies which do not
  have the necessary infrastructure to
  produce an event should be allowed to bid
  for the rights.

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Intro to Sports broadcasting

  • 2. What is Sports Broadcasting? • Sports Broadcasting is a technical term meaning telecast rights for sporting events • Today broadcasting also involves rights for other communication media including radio, internet, broadband etc
  • 3. Telecast Rights for Sporting Events • Revenues obtained from selling telecast rights for the Olympics account for 48% of IOC’s Revenue • Indian Cricket rights for 7 years 3851 crores • Games like Formula-1 and the English premier league have successfully tapped the Indian market which was non existent a decade ago • IPL nearly $1.7 bn for 9 years.
  • 4. Rights? Whom and What • The Sporting association or the games organizing committee holds the rights for any tournament. E.g. BCCI holds cricket rights for all cricket played in India except for WC and ICC events for which ICC holds the rights • Privately organized events rights stay with the organizer • Global rights are rights for sporting events which are valid throughout the world. • Specific territory rights are rights which enable the broadcaster to transmit the event within a certain specific area e.g. EPL on ESPN
  • 5. Continued • Satellite Rights: These rights are for television broadcasters who would transmit the images through a satellite channel • Terrestrial rights: These rights are for television broadcasters who would transmit the images through a terrestrial channel • Pay per View television: Here the viewer pays the broadcaster only to view a specific event; Currently not available in India • Broadband: TV through the internet. • 4G and more
  • 6. Types of Television Channels • Based on mode of Transmission • Terrestrial Channels: Do not require a cable connection to view the channel • Satellite Channels: They are transmitted through the satellite, • On other fibre optic networks: Channels which are on a fibre optic network would require a cable connection. • Based on Revenue model • Free to Air Channels No subscription revenue • Pay Channels: Subscribers pay a monthly fee to view the channel
  • 7. Aspects of Sports Programming • Private and Public good Sports incorporate elements of both private and public goods, A free channel is a public good but an encrypted pay channel acts as a private good • Time sensitivity, One major reason for the popularity of any sport is uncertainty of outcome, thus sport television would need to concentrate on live services. • Cultural discount: The value of any sports right would suffer a discount as it moves from the host country to any other non participating country.
  • 8. Costs in Sports Programming • Rights to sporting events, For major events this forms the bulk of the cost • Production costs, Costs to produce an event e.g. cameras, commentators, studio etc • Transmission costs, Cost to transmit the signal from the event to the consumer
  • 9. Revenues for Sports Channels • Advertising revenue, Sports provides a targeted audience with high emotional appeal which provides eyeballs to the advertiser • Subscriber revenue For pay channels getting subscription based revenue • Other sources, Sub letting rights, CDs and other forms of memorabilia, royalty • Pay per view
  • 10. Legal Aspects in Broadcasting • 1995 case of CAB vs GoI • SC ruling that airwaves and frequencies are public property thus any event of national interest should be shown on public television famous ten sports vs DD case • Anti siphoning laws are present in other countries where in India no specific law exists. • Another area is if companies which do not have the necessary infrastructure to produce an event should be allowed to bid for the rights.