The document defines and describes several basic terms used in UX design including customer personas, user journeys, user flows, prototypes, and different types of prototypes. Customer personas are representations of ideal users, user journeys map the stages a user goes through when interacting with a product, user flows show the steps a user takes to complete a task on a website or app. Prototypes are early versions of a product that are improved through iterations and come in different forms from paper prototypes to high and low fidelity digital prototypes.

1. UX design
Basic terms you
should know in
Customer persona
UX BASIC TERMS
Customer flow
Customer journ
#basic_terms
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2. Fitness Persona
PERSONA 1
Fears
6Goals
8Habits
5
User persona
1/8
are semi-fictional representations of ideal user groups for
your product. They tell you who your users are in terms of
age, income, family structure, employment, digital habits
and purchase habits. More importantly personas tell you
WHY users interact with your product the way they do.
#basic_terms
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3. User journey
2/8
is a graphic representation of stages through which a user
interacts with your product. It starts once the user becomes
aware that s/he has a problem, and maps their thoughts,
actions, and emotions towards choosing a product that
solves that problem.
Problem Awareness
4 stages
Solution Awareness
4 stages
Decision
4 stages
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#basic_terms

4. @saturized
UX interviews
3/8
is a UX research method whereby the researcher strives to
surface meaningful insights regarding user opinions,
behaviors, drivers, fears, and attitudes towards your
product by asking relevant questions about a specific topic.
GROUP:
Baby boomers
Do you read review
GROUP:
Millennials
Do you like online shopping?
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5. User flow
4/8
is a visual representation of the path your potential user will
take via your website or app to complete a certain task.
They are comprised of a series of steps that will guide your
users from an entry point that led them to your digital
product to the completion of the task they came to do.
Opens the link to the
site on google
FINDS THE SITE
Goes trough the site
to see what it contains
EXPLORES
Wo
tha
FOLL
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6. BudgetTrip DateLocation
12 members
France trip
Inactive
Active trips
Hello Endre
Open
Can’t goGoing
Your trip status
12 Members
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France trip
Prototypes
5/8
is a product’s most primitive version, which is continuously
improved throughout ongoing iterations until it provides
the expected user experience. With prototypes, design
assumptions can be built quickly and affordably, with
varying degrees of skills.
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7. Paper prototypes
6/8
are made of (you guessed it) paper. Usually, paper
prototypes are hand-drawn with separate screens on
separate pieces of paper and with pieces of UI cut. A paper
prototype should be easily maneuverable, giving you and
your users a clear idea of how your application or website
will flow.
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8. Label
Low fidelity prototypes
7/8
are more related to the arrangement of information and UI
elements as opposed to design aesthetics like fonts or
color palettes. For this reason, low- fidelity prototypes are
faster and simpler to create and communicate with the
stakeholders and tester that design work is incomplete.
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9. 2:54
Name of album
Name of artist
Logo
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Read Wednesday
Wednesday 22:14
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Tobias van Schneider
High fidelity prototypes
8/8
allow you to test a more finished, polished version of your
product with the audience, with final design including
colors, buttons, forms, fonts, written content and
clickable elements implemented.
#basic_terms
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