This document discusses various media languages and concepts related to interpreting media messages. It defines technical codes that use visual and audio elements like camera angles, lighting, and music to convey meaning. It also covers symbolic codes involving language, dress, symbols and their meanings. Different types of camera shots like close-up, medium, and extreme long shots are explained as well as camera movements. Color symbolism and conventions are discussed. Messages, audiences, and producers are defined in relation to media.

1. MEDIA AND
INFORMATION
LANGUAGES

2. OBJECTIVES
Understands the concepts of codes,
convention, messages, audience,
producers, stakeholders
Analyzes meanings embedded in various
types of media

3. Language
The method of human communication, either
spoken or written, consisting of the use of words
in a structured and conventional way.

4. MEDIA LANGUAGES
Codes, conventions, formats, symbols, and
narrative structures that indicate the
meaning of media messages to an
audience.

5. Interpret the following:

10. Technical codes
Include sound, camera angles, types of
shots and lighting. They may include
ominous music to communicate, danger in
a feature film, or high angle camera shots
to create a feeling of power in a
photograph.

11. Major-sounding scales - Brighter and
cheerier sound
Minor scales – darker and sadder sound

12. TYPES OF SHOT
CLOSE-UP or CLOSEUP
Use to highlight details such as eye
movement, mannerisms, and minimal yet
impactful actions.

13. FULL SHOT or WIDE SHOT or LONG SHOT
Shows the subject fully, from head to toe

14. MEDIUM SHOT or WAIST SHOT
It frames the subject from the waist up. It is
commonly used for interviews or newscasting
because it directs the viewers to the subject

15. EXTREME LONG SHOT
It covers a wide area including a vast amount
of its surroundings.

16. HIGH-ANGLE SHOT
It makes the subject look weak or
vulnerable while;
LOW-ANGLE SHOT
Empowers your subject.

17. CAMERA MOVEMENTS
PANNING – use to follow subject’s movements or in
establishing the setting of the scene
TILTING – similar to panning but the camera moves up
and down
DOLLY or TRACKING – is usually used for emphasis or
to show an extra movement
POINT-OF-VIEW SHOT or HANDHELD SHOT – makes
the footage more engaging because the audience takes
a character’s view

18. Symbolic codes
Includes the language, dress or actions of
characters, or iconic symbols that are easily
understood.
EXAMPLE: A red rose may be used symbolically
to convey romance.

19. COLOR SYMBOLISM
DENOTATION – literal or obvious meaning
CONNOTATION – potential or suggested
meaning

20. CONVENTION
In the media context, refers to a standard or
norm that acts as a rule governing behavior.
Example: color yellow in the Philippines means
democracy

21. MESSAGES
Are the information sent from a source to a
receiver.

22. AUDIENCE & PRODUCERS
AUDIENCE – the group of consumers for whom
a media message was constructed as well as
anyone else who is exposed to the message.
PRODUCERS – People engaged in the process of
creating and putting together media content to
make a media product.