Chandigarh university,Gharuan

1. Chandigarh University
Gharuan
Ms. Gagandeep Kaur
UIMS
www.cuchd.in
Campus: Gharuan, Mohaliwww.cuchd.in Campus: Gharuan, Mohali

2. DEVELOPMENT
COMMUNICATION
Topic: Basic Needs
UNIT-1
www.cuchd.in
Campus: Gharuan, Mohaliwww.cuchd.in Campus: Gharuan, Mohali

3. Course Objectives
• To understand development and its various
aspects.
• To be aware about the roles & responsibilities
of Journalist in developing countries.
• To know the requirement of development
communication.
Ms.Gagandeep Kaur, Assistant Professor
(UIMS)
3www.cuchd.in Campus: Gharuan, Mohali

4. Topic Objectives
• Basic understanding of basic needs approach.
• Understanding of different features of the
approach
Ms.Gagandeep Kaur, Assistant Professor
(UIMS)
4www.cuchd.in Campus: Gharuan, Mohali

5. Basic Needs Approach
• The quality of life of human being cannot be
measured indicators like GNP and per capita
income. In this light, economist Paul Streeten
and others have proposed the basic needs
approach, which has been supported by the
World Bank, UNESCO and ILO. They propound
a concept for eliminating some of the worst
aspects of poverty. (Streeten 1979 cited in
Melkote, 1991, p.198).
Ms.Gagandeep Kaur, Assistant Professor
(UIMS)
5www.cuchd.in Campus: Gharuan, Mohali

6. The major features of the
approach are
•Adequacy of food and clean drinking water
•Decent shelter
• Education
•Security and livelihood.
• Adequate transport
Ms.Gagandeep Kaur, Assistant Professor
(UIMS)
6www.cuchd.in Campus: Gharuan, Mohali

7. • People’s participation in decision making
• Upholding an individual’s dignity and self
respect.
Ms.Gagandeep Kaur, Assistant Professor
(UIMS)
7www.cuchd.in Campus: Gharuan, Mohali
The major features of the approach
are

8. • To measure the basic needs approach,
Overseas Development Council has developed
the physical quality of life index. This index
incorporates data on three aspects – life
expectancy at age one, infant mortality and
literacy.
Ms.Gagandeep Kaur, Assistant Professor
(UIMS)
8www.cuchd.in Campus: Gharuan, Mohali
The major features of the approach
are

9. Course Outcome
• Students understand development and its
various aspects.
• Students became aware about the roles &
responsibilities of Journalist in developing
countries.
• Students came to know the requirement of
development communication.
Ms.Gagandeep Kaur, Assistant Professor
(UIMS)
9www.cuchd.in Campus: Gharuan, Mohali

10. Topic Outcome
• Students gained basic understanding of basic
needs approach.
• Students gained understanding of different
features of the approach
Ms.Gagandeep Kaur, Assistant Professor
(UIMS)
10www.cuchd.in Campus: Gharuan, Mohali

11. FAQs
• What is Dev. Comm?
• What is the importance of communication ?
• How development is affected by
communication?
Ms.Gagandeep Kaur, Assistant Professor
(UIMS)
11www.cuchd.in Campus: Gharuan, Mohali

12. References
1. Anonymous. Economic Development And
The Basic Needs Approach: An Overview Of
Literature[Web log post]. Retrieved
December 01, 2017 from
http://shodhganga.inflibnet.ac.in
Ms.Gagandeep Kaur, Assistant Professor
(UIMS)
12www.cuchd.in Campus: Gharuan, Mohali