Baseline Sampling Aid & Logistics Ltd is a field development and support agency based in Kano, Nigeria. It conducts research and provides statistics for clients. It has a network of 200 field workers across northern Nigeria and works with associates in southern Nigeria and Niger. The company maintains a team of trained interviewers, supervisors, and support staff with qualifications in social sciences. It participates in studies conducted by various research agencies. Its objectives are to offer professionalism, flexibility, and creativity using research protocols. It provides services such as surveys, focus groups, interviews, and data analysis using tools like Excel, SPSS, and QPS.

1. A PROFILE OF
CONTACT
1/48 Jerry Gana Street, D/Nasidi
Housing estate, Mariri, Kano.
Kano State.
Nigeria.
TEL:+234 - 8034780989, 8023072629
EMAIL: baselinefield1@gmail.com.ng, wakilius@yahoo.com
WEB: Baselinesamplingaid.com.ng

2. WHAT WE ARE…
Baseline Sampling Aid & Logistics Ltd. is a
field development and support agency. Based in
Kano. The company is concerned with the
conduct of research and development
programmes for clients in providing reliable and
hard statistics.
The Company works more in the Northern part of
the country through its field network of 200 work-
force /contacts spread in the three geographical
zones in the nineteen states. Baseline also works
with a number of associates in the Southern part
of the country and in Niger Republic.

3. Baseline maintains a formidable team comprising professionally trained
interviewers, supervisors and trainers whose work is supported by
experienced ancillary personnel. Our competent field interviewers,
supervisors, moderators, translators, transcribers, quality controllers and
valuators are individuals with proven professional and academic
qualifications in social and applied sciences.
WHAT WE ARE…
Baseline participates directly or indirectly in studies
coordinated and carried out by research agencies in
Nigeria including:
 Research and Marketing Services Limited (RMS)
 DeepDive Research Limited
 Practical Sampling International (PSI)
 Market Knowledge and Insight (MK & I)
 BBC Media Action - Abuja
 MM_S Research – Lagos
 Centre for Change and Community Development.
 And so many others.

4. OUR OBJECTIVES, VISION & MISSION
OBJECTIVES
VISION
MISSION
To offer to our clients; our professionalism, our flexibility and our creativity in
the use of research protocols to address a broad range of marketing issues
Leading Data Collection and Analysis Improvement Revolution.
To provide actionable solutions for market bottlenecks, that will inform
executive decision – making for s sustainable growth and profitability

5. Today marketing has become increasingly more complex hence profitable
marketing requires that no far - reaching decisions about products are made
without some concrete data available to support such decisions. In particular no
one should spend huge sums of money for the production of goods or provision
of services without first conducting research to determine the current /future level
of acceptability of the products.
IMPORTANCE OF MARKETING RESEARCH

6. ROLE OF MARKETING RESEARCH
Digging & Exploring to understand consumers, their life
worlds and their relationships with our client brands
Testing & crafting of brand building ideas and concepts
(e.g.. products, packaging, advertising and promotion)
Evaluation of the marketing potential of these mix ideas
and concepts
Tracking of brand performance, consumer buying and
market structure
Strategic Understanding
Idea & Mix
Development
Mix Evaluation
Market Monitoring

7. QUESTIONNAIRE
DESIGN / LAYOUT
PROJECT
MONITORING
MARKETING AND
TRADE
RESEARCHES
MEDIA RESEARCH
AND
ADVERTISING
SOCIAL,
POLITICAL AND
ACADEMIC
RESEARCH
OTHER SERVICES
OUR SPECIALISATION

8.  Habit and Attitude Study
 New Product Development
 Market Share Study
 Advertisement Research
 Advertisement Monitoring
 Social Research
 Media Research
 Image Study
 Brand Activation
 Health research
 Forensic accounting
 financial modelling
 Corporate Training
OUR SERVICES

9. OUR SERVICES
We offer a wide range of services across an impressive number of sectors.
We carry out virtually every type of fieldwork including Face-to-face
interview, exit/intercept, telephone interview, qualitative recruitment and
more.
QUANTITATIVE
Questionnaire and Sample Design
Questionnaire translation
Research Fieldwork and
Supervision
Data Collection and Cleaning -
editing, coding and listing of open-
ended questions
Data Entry and provision of SPSS,
QPS, Flat ASCII or Excel data files
Running Excel Result tables and
Graphs for Power Point
presentation
QUALITATIVE
Recruitment of Respondents
for and Moderation of FGDs
Recruitment of Respondents
for and Moderation of IDIs,
Paired Interviews, Triads
and Mini-groups
Mystery Shopping
Writing Summary or
Detailed report

10. THE METHODS WE USE
QUALITATIVE QUANTITATIVE
Focused Group Discussions
 Mini groups
 In-depth interviews
 In-home visits
Group Immersion
Desk Research
Mystery Shopping
CAPI in-home interviews
CAPI in-hall interviews
CATI
Telephone interviews
Pen and Paper in-home interviews
Pen and Paper central location tests
Internet Interview

11. PROCESS WE FOLLOW
Receive Brief Interrogate
Brief
Brainstorm
Methodology
Write and
Present
Proposal
Do Briefing and
Conduct Pilot/Trial
Calls
Conduct
Fieldwork
Do Quality
Control
Checks
Data
Processing
•20% Accompaniment
•35% Random Back Checks
•100% Editing
Prepare &
Present
Topline Report
Prepare &
Present Final
Report
Provide Follow-
up Consultancy
Services

12. QUALITY CONTROL STANDARDS AND
ACTIONS
Pre-Fieldwork Fieldwork
QUALITATIVE
Post-Fieldwork
• Selection of
interviewers.
• Training of
interviewers.
• Practice of
questionnaires.
• Mock interviews.
• Piloting.
• Final screening of
respondents
before
commencement of
FGDs.
• Moderation of
groups by
experienced and
seasoned
moderators.
• Conduct of IDIs by
experienced and
matured executive
interviewers.
• Transcription of
tapes by
experienced in-
house staff.
• Content analysis
and writing of
reports by
qualitative experts
with many years of
research
experience and
report writing skills.

13. QUANTITATIVE
Pre-Fieldwork Fieldwork Post-Fieldwork
• Selection of
interviewers.
• Training of
interviewers.
• Practice of
questionnaires.
• Mock interviews.
• Piloting.
• Accompanied
interviews.
• Back-checking
controls.
• Back-checking
controls.
• 100% editing.
• Preparation of
coding frame.
• Coding & punching
controls.
• At least 20% Data
Audit/Verification.
• 100% data cleaning
before analysis.
QUALITY CONTROL STANDARDS AND
ACTIONS

14. OUR DATA ENTRY & ANALYSIS TOOLS
We use the following software packages for our data entry and analysis:
 MICROSOFT EXCEL
 CSPRO/SNAP
 SPSS
 QPS

15. WHAT WE DELIVER
Marketing Solution
Sound Understanding of
Consumers’ behaviour
Excellent Knowledge of Market
Actionable Results

16. • These are well
known national
/international
research agencies
that work with
multi-national
companies in and
outside Nigeria;
NGOs;
government;
• and the organized
private sector. E.g.
MK& I, DeepDive,
PSI etc.
RESEARCH
AGENCIES
• They include
public and private
companies,
federal and state
governments and
government
agencies in many
states.
INDIVIDUAL
MEMBER
CLIENTELE
• We work with
clienteles in the
following fields:
health (human
reproductive
system) and other
health-related areas;
in (special)
education and
academia; and
marketing research
for companies in
service industries
and for product
manufacturers for
product promotion.
CLIENTS IN
SPECIFIC
AREAS
SOURCES OF CLIENTS

17. CLIENT PARTICIPATION
 To strengthen client’s confidence in data collection, itineraries
which clearly state details of job procedures in terms of survey
venue, timing, personnel and contacts are often made
available to clients at inception.
 Baseline is always happy to have clients around during field work,
group discussions and welcome inputs throughout the
execution of the project.

18. HUMAN RESOURCE
MOHAMMED BELLO WAKILI
PROJECT CO-ORDINATOR
A Business Administrator from a reputable institution,
Member of IPMA – UK. Wakili is a research veteran and a
specialist in overall co-ordination of quantitative and
qualitative studies, from interviews with general public, team
leading, supervisions, staff training, quality control and
regional co-ordinating (Northwest) with Practical Sampling
International (PSI).
Wakili, has been controlling a pool of field team across the
north who are dedicated to collecting(close to accurate) data
on various types of research projects including surveys,
FGDs, IDIs,(organisations & moderation), mystery shopping,
usage and attitude, media evaluation and price sensitivities
for a period of 15 years now.
Prior to joining BASELINE, he is a Regional
Coordinator(Northwest), in charge of research (fieldwork) for
Practical Sampling International, a research agency based in
Lagos. Where he handled & executed (from field
development to project completion) project like,
Afrobarometer, Project Equip etc

19. HUMAN RESOURCE
MSHELIA SULIEMAN – PROJECT COORDINATOR/ CLIENT SERVICES
Mshelia has Master’s Degree in Finance and another in Management Information
Technology, competency in critical thinking & problem solving, planning and organizing,
performance focus, managing change, teamwork, communication skills and derive for
success. And over a decade and half as interviewer/data collector, team leader/supervisor,
QC/M&E officer, coordinator, moderator and consultant of various quantitative and
Qualitative projects, with vast experience acquired through Contract/Ad Hoc Jobs in Research
(Conducting and Coordinating Studies, in nature of Focus Group Discussions, Extended Depth Interviews,
Individual Depth Interviews/ Surveys .i.e. face to face interviews, gang surveys, etc.) within the
Fast Moving Consumer Goods, telecommunications, Health, Social, Attitudinal, Behavioral for
private, individuals, profit and non-profit, government and non-governmental organizations.
He over time handled project for many firms in and outside the shores of Nigeria which include African Radio
Drama Association. A development communication organization inaugurated after assessing the
development communication needs of the continent at a symposium of African radio experts in Harare,
Zimbabwe in November 1994.
Consultant/Fixer – Facilitate, organize and conduct interviews, Vox Pops and panel discussions in Zamfara
and Kebbi States of Nigeria). June – Feb 2016
BBC Media Action
The BBC Media Action (BBC MA) is an independent charity within the BBC World Service which uses media
to transform lives around the world. It has been contributing to Nigeria’s national response to the HIV and
AIDS epidemic through the innovative use of mass media campaigns offering dialogue and advice on how
young people can protect themselves against HIV and AIDS and Sexually Transmitted Infections (STI’s).

20. Consultant - Plan Qualitative and Quantitative Studies Jan 2005 - Date for TNS RMS
A major for profit player in the Research Industry in west African and over the shores of Africa, with offices
in Nigeria, Ghana, United Kingdom, India, Brazil and Cameroun, and portfolio pride from corporate to
individual in the health, FMCG, telecoms, insurances, etc
Team Leader/Quality Controller/Supervisor (Kano, Kaduna, Sokoto, Kebbi, Zamfara, Bauchi, Gombe
Taraba, Adamawa, Borno, Yobe, Abuja, Katsina, Jigawa and Niger)
Conduct interviews, administer Interviewing guide/questionnaire, Coordinates and supervise team work,
Quality Controls, Brief and debrief for Projects, Conduct/Coordinates Census/Audit, Moderate Focus
Group Discussions, Writes Technical Reports
Project 2011 SwiftCount (Project funded by USAID and UKAID with National Democratic Institute, as the
technical partners

21. SANI SULIEMAN - RESEARCH CONSULTANT
Sani Suleiman, prior to joining Baseline Sampling Aid and Logistics Limited as
Research Consultant, he worked as an Admin and Logistics Officer in charge of
procurement and logistics for Dangote Foundation Intervention in Kano and
many other states in Nigeria.
He also worked as an Outreach Coordinator and State M&E Officer of
Dangote Foundation on Humanitarian projects in the North East and Women
Empowerment projects in Northern Nigeria. He was also a prominent member of the
evaluations team and also the Research Coordinator with Fortis Campbell; an agency
with expertise on Analytics, M&E, and general consultancy services. Amongst its clients
are; UNFPA, Savannah Conservations, Ford Foundation and many states Government
In the North East with interventions assisted by the World Bank.
An accountant by profession with many years of research experience, he has also gained experience in the area
of Finance, Accounting and Audit, Social and Community Development.
He also has adequate M & E Skills having trained on Results-Based M & E by the International Institute for
Local Development (IILD), Cape Town, South Africa.

22. HUMAN RESOURCE
Suleiman has worked in all parts of the northern part of Nigeria and have supported in
conducting baseline surveys, pilot mini studies on Displaced People, monitored projects
through to the end.
He has excellent communication and interpersonal and listening skills and also proficient in
the use of computer and very conversant with the use of MS word, power point; excel, SPSS
and some accounting packages, QuickBooks, Tally etc.
He is a resource person to most agencies who desire to work in the North East due to his
experience and ability to adapt to stress conditions in difficult terrains and in conflict zones
within the northern part of Nigeria.

23. HUMAN RESOURCE
MAL RILWANU SALMAN esq. - LEGAL ADVISER/ COMPANY SECRETARY
Mal. Rilwanu esq, is a legal practitioner, currently serving with A.M. Ma'aji & Partners in Kano. He has
been practicing law for a period of 10 years now.
Mal. Rilwanu esq is also BASELINE SAMPLING AID & LOGISTICS legal adviser and the company
secretary.
MR PHILLIP DAMEH - DATA MANAGEMENT CONSULTANT
Mr. Dameh is a serving registrar with National Teachers Institute in Kaduna. Prior to becoming an
employee with NTI, he has worked with several research agencies as a freelancer. He also provide
consultancy in data management to Baseline Sampling Aid & Logistics.

24.  Baseline Sampling Aid and Logistics Ltd. is set up to specifically carry out
market/marketing research, opinion poll and social, academic, health and
media survey.
 Over the years, we have successfully carried out numerous surveys for
forward looking clients, some of which are other research agencies.
 Some of our clients include:
1. STREAM insight - Lagos
2. MMS_Research - Project Cure 1& 2 (12 Locations in the North)
3. DeepDive Research - Moderation, Translation & Transcription.
4. AJINOMOTO (West African Seasoning Co. Ltd)
5. Centre for Change & Community Development - Abuja
6. And so many others
EXPERIENCE /PREVIOUS ENGAGEMENTS

25. Our Partners:
- Baseline Consults Ltd - Kano
- Glonbe1 (InfoTech) - Kano
- Renaissance Datarium Itd - Abuja

26. CONTACT US
TEL:+234 - 8034780989, 8023072629
EMAIL: baselinefield1@gmail.com, wakilius@yahoo.com,
mshelia01@yahoo.com
http//www. Baselinesamplingaid.com.ng
CONTACT
1/48 Jerry Gana Street, Danladi Nasidi
Housing estate, Mariri. Kano. Kano state.

27. THANK YOU