The document discusses a workshop on token economics and the Barrel Protocol, a decentralized system aimed at GDPR-compliant B2B data exchange, facilitating connections between European entrepreneurs and investors. It highlights the importance of data in the modern economy, comparing it to oil in the 19th century, and outlines the Barrel Protocol's components for data cleansing and compliance. Additionally, it introduces Noah Advisors, emphasizing their role in internet corporate finance with a track record of successful transactions across the European market.

1. March 2018
Workshop Token Economics
Jonathan Meiri
http://barrel.network
Barrel Protocol
A decentralized protocol for GDPR compliant
B2B data exchange

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. Leadership Team
Jonathan Meiri
Council Member
Product eBay/PayPal
B.Sc. CS, MBA INSEAD
IDF (MAMRAM)
Iddo Berger
CTO
Microsoft, PyData,
B.Sc. (at 19) CS MA
Computational Linguistics
Lee Kind
Head of BD
EMBA TAU,
B.A. BGU
IAF (Pilot)

4. Leadership Team
Dave Baggett
Investor
Founder ITA
Software, early
Bitcoin developer
Igor Ryabenkiy
Investor
Partner Altair VC
Gigi Levi
Investor
Angel Investor Fmr
CEO 888
Dr. Moshe Bareket
Advisor
Frm Chairman The
Phoenix (Insurance),
Jefferies International
Matt Chagen
Investor
Head of Corp Dev
Ripple

5. In Partnership with

6. When Marc Andreessen writes ‘Software Is Eating
The World’ he really means ‘data and algorithms’ are
eating the world.
Data is the currency.

7. Superfly Insights: Data Analytics
1. Panel of 16 Million Anonymous Users
2. Track Anonymized Digital Receipts
3. Extract, Model and QA the data
4. Sell it in bundles to Ride Hailing, Food Delivery, Hedge
Funds

10. Data in 2018
Oil in 1848

11. Oil in 1848
1. People Understand Value
2. First Refineries Are Built
3. No Standards, No Exchanges
4. Beginning Of Industrial Revolution

12. Data in 2018
1. People Understand Value
2. First Refineries Are Built
3. No Standards, No Exchanges
4. Beginning Of Data Revolution

13. What Types of Data?
Location search
User location data
collected by various apps
to track in-store foot traffic
Clickstream
Browsing History from
millions of browsers
collected and analyzed to
track site performance
Digital Receipts
Anonymized credit card
transactions analyzed to
identify shopping
patterns

14. What is Barrel Protocol?
1. BNR Refineries are the nodes on the blockchain. A set of
open protocols responsible for cleansing data according to
an agreed upon protocol
2. BNR Data Lookup is a public ledger viewer of GDPR
compliant data
3. BNR GDPR Certification is an enterprise solution that
leverages existing Barrel refineries to quickly cleanse and
onboard datasets

15. “data is the new oil but if unrefined it cannot really
be used. It has to be changed into gas, plastic,
chemicals, etc to create a valuable entity that drives
profitable activity” ​

16. Workshop:
Build A Decentralized Data Driven Hedge Fund With
Barrel Protocol
1. Who are the participants?
2. Who are you incentivizing?
3. What is scarce?

17. Workshop Assumptions:
● Long / Short Fund
● US Equities Only
● Leverage GDPR Compliant Alternative Datasets

18. ● Who are the participants?
○ LPs
■ Provide Funds
○ GPs
■ Analysis
■ Executions
■ Risk Management
○ Data Providers
■ Alternative Datasets
Workshop:
● Who are you incentivizing?
○ Analysts?
○ Data Providers?
● What is scarce?
○ Predictive Data
○ Quality Analysis

19. Why Barrel Protocol?
● Reduce skyrocketing cost of GDPR Compliance
● Allow corporates to monetize their data
● Convert datasets to tradable commodities
● Transfer the value to end user

20. Why Barrel Protocol?
● Reduce skyrocketing cost of GDPR Compliance
● Allow corporates to monetize their data
● Convert datasets to tradable commodities
● Transfer the value to end user
● Unleash wave of innovation

22. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com