Barquillos, LLC was founded in 2009 in Vermont to produce bite-sized frozen treats. They offer vanilla ice cream tips coated in chocolate and ice cream sandwiches made with organic, local ingredients. Their target market is health-conscious consumers looking for convenient, portion-controlled snacks. While large competitors like Nestle and Unilever dominate the market, Barquillos aims to leverage trends in organic, simple foods and distribute directly through select retailers to offer quality products at affordable prices.

1. BARQUILLOS, LLC

2. ABOUT USFounders and PrincipalsJeremy K Peterman – President and Chief Financial OfficerLupe C Peterman – Vice President and Chief Operations OfficerFounded in 2009 in the state of Vermont, with the purpose of filling a current need in the market for an convenient, and bite-size premium frozen treatMission StatementBarquillos, LLC offers its customers the desired opportunity to enjoy the all-time favorite ice cream cone treat with confidence and assurance. Our products are made with organic ingredients local to Vermont, delivered in a bite-size serving for a blissful experience.

3. OUR PRODUCTSWe offer the best part of America’s favorite frozen treat, the tip, or end of the ice cream cone.Filled with America’s favorite ice cream flavor, vanilla, and coated in dark chocolateWe also offer a waffle cone ice cream sandwich Both products are made using top-quality, all Natural,Organicingredients

4. OUR INDUSTRYThe ice cream industry generates more than $20 billion in annual sales.Ice cream and related frozen desserts are consumed by more than 90% of households in the United States.Ice cream and related treats will grow 15% from 2008 to 2012 with 10.2% of that coming from frozen novelties alone, with vanilla being the top flavor with more than 27% of the volume shareOrganic dairy was a fast-growing segment with a growth rate of 20% to 30% over the past few yearsOverall market of ice cream, frozen novelties, frozen yogurt and sherbet averaged an annual increase of 4% in sales per year over the same periodPrivate label is driving total dollar and volume retail sales of frozen noveltiesIncludes single-serve cups and value-packs of individually wrapped itemsIndustry growth signals a major shift in consumer retail preferences as supermarket ice cream and frozen novelty sales are stagnating, while convenience store sales are moving forward

5. CONSUMER TRENDSOrganicInfluenced by increasing consumer interest in pesticide-free foods free of pesticides, preservatives & artificial additivesPortion ControlPeople eat more when they are presented with larger portions or packagingThey are less accurate in assessing their own intake and underestimate their own total consumption when eating out of larger packages than when eating out of smaller packagesHealth and Well BeingConsumers seek more “health and well-being” treats in these difficult timesSimplicityDesire clear functionality, clean ingredient labels and simple packagingConsumers today are seeking new at-home dining solutions to fit shrinking budgets and busy lifestyles

6. OUR MARKETOur target market Consumers who have a need for a bite-size frozen treatConsumers who enjoy frozen novelties to satisfy cravings because of convenience and healthy eating trendsConsumers who enjoy ice cream cones but avoid it due to the large number of calories found in themConsumers who enjoy the tip, or end of the ice cream conefemales, between the ages of 21 and 50 Located in New England

7. OUR COMPETITIONTop 3 Competitors:NestléWells' Dairy UnileverTheir brands include:NestléThe Skinny Cow Dreyer's/Edy's DibsHäagen-DazsWhole FruitUnileverKlondikePopsicleFudgsiclesBreyersGood HumorSmart CarbWells’ DairyWeight WatchersBlue BunnySmart Ones

8. COMPETITIONBite-sized, individual serving, portion-controlled products’ market is dominated by:Nestlé Edy's DibsIncreased from $44 million sales in 2005 to $79 million in 2007Nestlé's Skinny CowSales rose from $75 million in 2005 to $101 million in 2007Wells' Dairy's Weight Watchers Sales rose from $83 million in sales in 2005 to become the category leader in 2007 at $155 million in salesNew products coming to market: Kemp's 100 calorie Minis, featuring vanilla ice cream sandwiches Unilever's Breyers 100-calorie Ice Cream CupsMasterFoodsUSA's brand Dove Bar, which introduced Dove Bar miniatures, highlighting "60-calorie per piece" on the packaging

9. COMPETITIVE ADVANTAGEOur company will be at the forefront of numerous consumer trends that are influenced by their need for simplicity, clarity, convenience, affordability and an increasing interest in healthier variations on traditional products. Selective DistributionAllows us to choose the most appropriate and best-performing outlets and focus our efforts on them creating efficiencyDirect SalesWill ensure a fresher product than the competition’sIncrease profit levels due to less intermediary feesLess channels of distribution will create savings that can be passed on to our customers through high quality ingredients and convenient packagingTaking advantage of the marketing and advertising power of existing retailers in the region by placing our product with them, such as specialty storesTaking advantage of declining production costs due to market entry by large scale farms and processors translates into lower prices for consumers