Barney's of Brandon is a power sports dealer in Tampa, FL with over 70 years of experience. The proposal seeks to redesign the company's website to improve navigation, utilize screen space better, and update the aesthetic to appear more modern while retaining a classic look. Competitor analyses found that most competitor sites have inconsistent navigation but one, Cahill's of North Tampa, separates drop down items clearly and uses bold visuals effectively. The redesign aims to appeal to customers aged 25-65, both male and female, with an interest in power sports and at least a basic familiarity with computers and the internet.
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В качестве иллюстраций различных подходов и масштабов производства, я приведу конкретные примеры игр разных «весовых категорий», созданных разработчиками, которых я лично знаю.
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2. 2Barney’s of Brandon Aaron Fisher
Company Description
Barney’s of Brandon is a power sports dealer in Tampa, FL. Their history in the
business extends back to 1946 with the business moving to the Tampa Bay area
in 1953. Their mission is to leverage their extensive experience and sizable
showroom space to provide excellent service, receive high levels of customer
satisfaction, and gain customer loyalty by making them feel like they are part of
the Barney’s family.
4. 4Barney’s of Brandon Aaron Fisher
Site Objectives
The goals of the redesign are to improve the navigation of the website, better
utilize the space that the web page can occupy on the screen, and update the
aesthetic of the site to give it a classic look instead of a dated look. Doing this
should also result in a less compacted and overwhelming user experience.
5. 5Barney’s of Brandon Aaron Fisher
Competitor: Tampa Bay Powersports
http://www.tampabaypowersports.com
TampaBayPowersportsutilizesagreatdealofinformationinahighlyreadablegrid
system that stays consistent throughout their site. There is some inconsistency
in the navigation bar with some of the buttons directing to pages and others
opening up as drop down menus. Overall the site is easily navigated but it has
very little to separate it from other websites in almost any category. It has good
organization, a pleasant aesthetic, and no real personality.
6. 6Barney’s of Brandon Aaron Fisher
Competitor: The Ride Factory
http://www.theridefactorytampa.com/index.htm
The Ride Factory’s website has a strange aspect in its navigation bar where the
“Home” opens up to include the general navigation. This does allow them to
place a lot of focus on instant gratification with the rest of the navigation bar
being populated with exactly what the user would be looking for. The site is a
little dated looking but the information is laid out in a very clear manner. More
than anything the website has a lot of personality and a very unique appearance
with a vintage aspect that the other sites lack.
7. 7Barney’s of Brandon Aaron Fisher
Competitor: Next Motorcyle
http://www.nextmotorcycle.com
Next shares some of the navigation inconsistency that exists in the other two
sites that seems to exist in a lot of vehicle websites (including car manufacturers).
They make excellent use of the fold on all of their pages and a very clear grid is
implemented throughout the website to make an enormous amount of data very
readable and easily found. While there are some inconsistencies in navigation
there are less than one might expect tot see in other vehicle dealer’s websites.
8. 8Barney’s of Brandon Aaron Fisher
Competitor: Cycle Exchange
http://www.cycletampa.com
Cycle Exchange breaks the trend of navigation bar inconsistencies with a very
straight forward navigation method. The majority of pages are well laid out with
clear divisions of data. The site lacks personality though. Other than a positive
navigation method and good logistical layout the site has nothing to visually
separate it from its competitors.
9. 9Barney’s of Brandon Aaron Fisher
Competitor: Cahill’s of North Tampa
http://www.cahills.com
Cahill’s site is the best site being reviewed here. It uses chevrons to note which
items in the navigation bar are drop down items, separating them from the ones
that are not. It makes excellent use of the fold with bold visuals to lead the user
on each page. Aesthetically, the images do not detract from the content and
they lend the site a feeling of speed and excitement that one might want from a
performance based power sports site.
10. 10Barney’s of Brandon Aaron Fisher
Market/Target Audience/Personas
The different products of the power sports market appeal to different people.
These individuals have different backgrounds and fall into multiple demographic
areas. The age range is roughly 25 - 65 with both male and female (slightly stronger
on the male side). Financially the market includes middle class and up persons
with some disposable income. This market also has offerings for clients across
all cultural, lifestyle, and education backgrounds. The target demographic for
this site will be users with at least a basic background in computer and internet
usage with regular access to internet services. Both the computers that they use
and their internet connections should be serviceable and current.
User 1:
Name: Bill
Age: 50
Gender: Male
Occupation: Attorney
Income: $70K
Education: Doctorate
Lifestyle: Bill’s family has left the home
and now he has time to pursue his
interests beyond his career.
11. 11Barney’s of Brandon Aaron Fisher
User 3:
Name: Michael
Age: 24
Gender: Male
Occupation: Server
Income: $25K
Education: High School
Lifestyle: As a student Michael likes to
stretch his money out but still have a
good time. When he’s not working or
at school, he’s at the beach or spending
time with friends.
User 2:
Name: Tom
Age: 28
Gender: Male
Occupation: Brewer
Income: $35K
Education: Associates
Lifestyle: Adventurous and eager to
appreciate his free time; Tom spends
his time surfing, going to music events,
and events at other breweries.
12. 12Barney’s of Brandon Aaron Fisher
User 5:
Name: Audrey
Age: 28
Gender: Female
Occupation: Physical Therapist
Income: $78K
Education: Masters
Lifestyle:Beingfitandactiveisimportant
to Audrey on both a professional
and personal level. Sports and social
activities take up the majority of her
time.
User 4:
Name: Tina
Age: 39
Gender: Female
Occupation: Card Dealer
Income: $25K
Education: High School
Lifestyle: As a parent Tina knows that
free time is precious. Being able
to budget both money and time is
essential to her.
13. 13Barney’s of Brandon Aaron Fisher
Look/Feel of Site
Descriptive Words:
1. Vintage
2. Exciting
3. Friendly
Color Palette:
#F1DFB9 - Classic Sand
2. #7C573B - Vintage Map
3. #540F0F - Long Road Red
4. #E7CA98 - Sepia Spray
5. #2D4679 - Old School Blue
Graphics:
Energetic high quality images for banners and hero images
Fixed low quality images for stock representations
Brand Identity:
Typography:
Merriweather - Heavy Italic - 32
Merriweather - Light - 14
Open Sans - Normal - 14
Yanone Kaffeesatz - Light - 14
14. 14Barney’s of Brandon Aaron Fisher
Site Map
Home
Main
About Showroom
Category
Legend:
Services
Service
Parts
Finance
New
Pre-Owned
Manufacturer
Category
Manufacturer
Category
Factory
Barney’s
Promotions
Customer Appreciation
Sub Category
Track Day
Bike Wash
TCR
Contest
Halloween
Demo DayRides
Store
Map
Events
Careers
Gallery ContactNews
15. 15Barney’s of Brandon Aaron Fisher
References
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[ebook].
Jobsen, B.(2015). Less web development essentials - Second edition. Birmingham: Packt Publishing [ebook].
Boulton, J. (2014). 100 ideas that changed the web. London: Laurence King [ebook].
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Kyrnin, J. (2014) Sams teach yourself responsive web design in 24 hours. United States of America: Sams [ebook].