The Red Bull homepage uses a simple bold theme and large extreme sports images to promote an active lifestyle. The purpose is to inform and entertain about Red Bull's wide sponsorships of extreme sports events. The target audience is males aged 12-28 who are intrigued by daring sports. Large images are used to portray Red Bull as enabling an exciting lifestyle. Navigation is simple to guide users through content featuring videos and event information.

1. Introduction
Welcome to the Red bull homepage as you can see they
are using quite a simple bold theme throughout the
websites homage and are also using a large image of a
extreme sport to show that red bull promotes extreme
sports and alternate lifestyles .
Purpose & function
The purpose of the product is to
inform and entertain. Red Bull is
the most famous Brand of energy
drink globally and is famous for
its wide range of sponsors for
almost every possible sport
played, its main sponsors are
aimed at extreme sports such as
jet boarding, downhill biking and
skateboarding. The website is
designed to host all this
information with videos and
images about these sports but
also include information about
upcoming events and music. But
you can see there is a sense of a
community built on this website
that is evolving around the drink
Red Bull and all of the events
being hosted.
Primary focus & style & target audience
The Red Bull website is focused on making grand statements through the
images used, they also have a limit on the amount of text they use on the
front homepage. They use a large image on the homepage that is
stretched from both sides on the webpage, they also include smaller
images taken form some of the Red Bull events and give you the option to
read on about the event. The primary focus of the images used is to give
Red Bull a dare devil feel by showing all these extreme sports. The
audience is aimed at males 12 – 28 and intrigues this audience by
showing them extreme sports that they only people from the public will
get a one in a million chance to try. The website really shows a new side
of life to the audience a more daring and interesting lifestyle, but Red Bull
deceives the audience by thinking if you drink Red Bull it will make your
lifestyle just as interesting as the extreme sports professionals but in
reality its just a energy drink.
Regulation
The internet is a unprotected area with no policing and
is unfiltered and users/public can be open to anything
and be put at risk. This site is a lot different from many
on the internet, It is a commercial webpage selling their
products to the public and market. This gives a
responsibility to the company to advertise there
product accurately. Online behaviour advertising is also
a part of the ASA as the option to use tracking cookies is
now a consumer choice and this is very heavily
regulated by the authority
The content & format
The content of the website shows the audience
thumbnails which are appropriate to what the
activities and Red Bull sponsor. The producers use
a simple layout for the website keeping it Bold and
Bland using striking images and thumbnails. The
use of the images really show the audience and
public what Red Bull stands for as a brand. So
judging of the images used on the home page you
can see that the producers are trying to make Red
Bull seem extreme and show a lifestyle of living on
the edge.
Layout & navigation
The layout of the webpage is
quite simple and easy to use
for the audience, also using a
simple font for all the context
on the homepage is really easy
on the eyes for the audience.
The navigation bar holds all the
essentials to guide the
audience around the website
with ease. The main image just
below he navigation bar is a
breathtaking image that is
meant to strike the audience
and fans that visit the
website, the image should
impress the member of the
audience and intrigue them to
carry on visiting the
website, also the thumbnails
should have the same effect as
the main image.

2. Introduction
Welcome to the Monster Energy homepage as you can see there is a dark
and alternative feel to the website unlike other similar commercial
websites selling products, this website though is to promote extreme
sports and a different lifestyle.
Purpose & function
The purpose of the product
is to inform and entertain.
Monster Energy is a
relatively new and rapid
growing brand on energy
drink, they advertise their
product by sponsoring
extreme sports such as
snowboarding, monster
racing. The website is
designed to host all
information about the
product meaning the events
that they will hold and all of
the other activities and
notices that they send out
to the public. This creates a
clear sense of a community
on the website having fans
show up to events hosted
by Monster Energy
Primary focus & style & target audience
The website is focussed on making grand statements through the images, you
can see there is a limited use of text on the webpage, they mostly use images
and thumbnails for videos on the homepage to show a certain theme for the
homepage. The theme of the website is supposed to show a different lifestyle
like a daring extreme lifestyle. The audience are young 14 – 25 males/females
and the site caters them by carrying out events and activities where
professionals and fellow fans of Monster Energy will meet up for events. The
events consist of extreme sports that fans can only dream off. The audience
for this product are mainly made up of mainstreamers who will buy the
product and go to the several events to make them seem like they are living a
alternative lifestyle and stereotypically make them feel cooler.
Regulation
The internet is a unprotected area with no policing and
is unfiltered and users/public can be open to anything
and be put at risk. This site is a lot different from many
on the internet, It is a commercial webpage selling their
products to the public and market. This gives a
responsibility to the company to advertise there
product accurately. Online behaviour advertising is also
a part of the ASA as the option to use tracking cookies is
now a consumer choice and this is very heavily
regulated by the authority
The content & format
The content is appropriate
to the target audience as
the thumbnails selected all
show extreme exciting
images and
thumbnails, the images
are dynamic and very eye
catching. The webpage
has a dark, gritty urban
textures. On the site there
are links that lead to social
networking sites where
the audience can spread
information about events
and about Monster
Energy. A lot of the images
contain breath taking
extreme stunts performed
by professionals taken
from the events hosted by
Monster Energy
Layout & navigation
The layout is traditional and follows a
classic word press style. The formatting
of all the objects are placed
sensibly, well organised and is easy to
make your way around the website. The
font used on the website is easy and
clear to read form all users. Objects are
presented centrally on the page.
The most powerful breathtaking image
is used on the centre of the page mainly
for centre of attention form the user.

3. Introduction
Welcome to the Lucozade Sport homepage as you
can see the producers have chosen to use three
main colours being white, Blue and Orange, which
are the official colours of the Lucozade Sport drink.
Lucozade sport mainly promotes a fitness lifestyle.
Purpose & function
The purpose of the product is to
be consumed as a drink for fitness
and a active lifestyle. The sort of
sport and fitness that they mostly
promote is athletic sport. They use
images of a athletic man in a
action shot if him running towards
the camera.
Primary focus & style & target
audience
The websites main focus’s are on
what in the main picture, become
part of the elite, this encourages the
reader to read on and get involved.
There are seven main pictures which
contain different information about
the drink, video’s and events which
allow the reader to have an insight in
what’s going on. The target audience
is aimed at athletes and sports
people, both women and males, aged
between 15 and 35. The site caters
for these people as it holds great
responsibilities in events, such as the
London marathon, this could
encourage them to run in the
marathon. Lucozade proves how their
drink is better than normal water
which captures the reader to believe
that if they drink Lucozade instead of
water they will perform better and
can do better in their sport
Regulation
The internet is unregulated, this means that there is no way of
policing the internet and it remains largely unfiltered.
However, this is a commercial site that sells a product to the public
and business. Lucozade has to advertise fairly and accurately. This
means they need to prove that Lucozade is more hydrating than
water and it has to be factual.
Content and format
The content is appropriate to the target
audience as the images show the best sports
that this energy drink
advertises, running, athletics and it shows
rugby and football training. The producers of
this site use a light fresh feel to the site, this
explains how you should feel whist
running, and not grotty. The context inform
the reader of current events and persuades
the reader to joining in, giving a friendly
atmosphere. The website contains pictures
of well know rugby player to captures their
fans to follow their lead and buy Lucozade
products. There are links to social networks
so the reader can Lucozade and find out the
latest gossip, such as new products when on
the go, like how they follow their favourite
club.
Layout and navigation
The layout is traditional and follows a
classic Word press style. The website is
very clean cut and easily readable and
well laid which benefits the reader. The
navigation bar is horizontal and the layout
is simple and easy to navigate. The objects
and images are presented centrally on the
pages with the main picture taking place
and three boxes of information easy
readable underneath the main area which
sets a priority. The thumbnails that are
used are there to allow quick access to
the content the reader wishes to read
about it.

4. Purpose and function: This top is designed to promote
Monster energy as it’s a growing brand more people will be
merchandise such as this will become more popular if sales
rise for the company. The majority of people wearing it will
be people interested in Monster Energy and the extreme
sports that Monster Energy sponsor.
Primary focus: The target audience are males aged 14 to 25.
The main design of the t shirt is just having the brands logo
centred on the shirt, its basic but it makes it clear to the
public that the t shirt is a official piece of merchandise for
Monster Energy.
Content: The content is appropriate for the target audience
as the top is basic so it can suit people from 14 to 25.
These two tops for Mountain Dew and Red Bull are similar
to the Monster energy as they all target toward the same
age range and the design layout is the same by advertising
the Energy brand with the bold brand in the middle of a the
top. The purpose is the same to advertise the top to gain
customers and promote their energy brand.

5. Purpose and function: These tickets are designed to
inform people about the upcoming event.
Primary focus: Relentless is aimed at skaters and rock
people aged 14-24. The ticket gets straight to the
point with not many words, the images suggest that
its a music festival by the beach.
Content: The content fits the target audience as the
images that takes up the whole of the tickets is
exciting.
Purpose and function: These tickets are designed to inform people
about the upcoming event.
Primary focus: Monster is aimed at people ages 14 and 25 which suits
the ticket as the ticket suggests the event is as nights by the image
being dark and at night time.
Content: the image is not the main attraction in this ticket as the
writing is bold and colourful (the main colours of Monster Energy) so
takes up the majority of the page which captures the readers eyes.
Purpose and function: These tickets are designed to inform people about the
upcoming event.
Primary focus: Rockstar is aimed at people who are interested in skate
boarding, water sports and motor sports.
Content : The ticket seems very mystical styled by the image of a lion with
paintings all over it and the starry background. This ticket holds lost of
information.