Barkbox is a monthly dog toy and treat subscription service founded in 2011 that had about 200,000 subscribers paying $30 per month in 2014, generating around $75 million in annual revenue. The company has over a 90% customer retention rate and focuses on execution through targeted branding, mobile apps and websites tailored for dog owners. While competitors lack Barkbox's brand presence and customer service, the pet market continues growing and Barkbox is well positioned for continued expansion.

1. Barkbox (Bark & Co.)

2. Riley

3. Sample Products -- Barkbox

4. Sample Products -- Barkbox

5. Sample Products -- (Bark & Co.) Barkshop

6. Sample Products -- (Bark & Co.) Barkpost

7. Financials

8. Financials
● Makes about $20 per box, with
about 200,000 customers in
2014 paying about $30 a month.
● 75% of customers subscribe to
6-12 month plans and the
company has a retention “well
north” of 90%
● Added an additional $9 charge to
send a toy -- 20% signed up
immediately.
● Company revenue 1 million a
month after its first two years.
● In 2013 the company surpasses
a 25 million yearly run rate.
● Approximately 75 million in
revenue for 2014.
● Reported only 75 staff members
in 2014, about 100 if you count
the in-office dogs.
● 10% of all profit is given to local
shelters and other dog-tarian
organizations.

9. History -- Barkbox
● Founded by Matt Meeker, Henrik
Werdelin, and Carly Strife in
December 2011.
● Matt Meeker is no stranger to
startups -- he previously co-
founded Meetup.com.
Timeline
2012
1.7 Million Seed Funding
2013 -- Reorganizes into Bark &
Co.
5 Million Series A
2014
15 Million Series B

10. What’s Hot - Barkbox & Barkshop.
● Reliable monthly deliveries
with tracking.
● 10% of proceeds donated to
doggy charity
● Extra-small dogs can get
different box options
● Cheaper than competitors!
● Online and text ordering
● Awesome mobile apps for
Android and iOS
● Discounts for multiple dogs
● HUGE variety of different
vendors.

11. What’s Hot -- Barkbox marketing
BarkBuddy
● Tinder for finding shelter dogs
BarkCam
● Instagram for dogs
Barkpost
● News source for cute random
dog news

12. Secret Sauce -- Execution over ideas.
● Over 90% customer retention
● Targets a very specific audience
-- nutty dog people
● All mobile apps/infrastructure is
specifically made for target
audience -- funny websites,
apps, etc. all drive a “Barkbox
brand”
● Text to reorder: Click on product
to get product number and send
text

13. Fun fact about beginnings
● Hugo was a 150lb Great Dane
with some need for big ‘n tall
requirements
● Matt, Hugo’s dad, couldn’t find
anything he needed in NYC --
and thus Barkbox was born

14. Competition - PawPack and Surprise my Pet
● Most expensive
● No history / track record
● No customer phone support
● More expensive than BBox
● Less history / track record
● Less variety of vendors/products

15. Forecast -- Two paws up
● Company has continued to grow their
revenue from 12 million in 2013 to 75
million in 2014.
● The retention rate has maintained in the
90% range, and has dedicated fanbase
● Competitors lack any brand presence,
innovation or technology to compete
● Approximately 70 employees
● Each year is a record high for spending on
dogs (58.7 billion last year)
● Target market seems to spend money on
dogs regardless of market