Pitch Deck

1. Sniffme
SNIFFME
Narendhiran Natarajan
Chief Executive Officer
Upload Pet content + Earn Money + Shop (Free) = Social Commerce for
pets
Vision - To build a social commerce platform for pets,
where content creators earn money for their content
which can be used for shopping pet products and
services

2. Problem
No dedicated pet social media platform - Social commerce platform
Existing platforms are crowded with everything
No incentives (money) for pet content creator
No enough discounts/savings in Pet E-commerce shop for products and services
Our team, with a combined experience of 15+ years in E-commerce in Amazon
Fresh Grocery observed the Fact - Pet foods sell lower than bananas (and
thousands of other products) even though there is a 100+ Billion market with
90+million homes with pets in USA. So we thought the way of selling pet
products needs to be rediscovered -

3. Problem
We need a niche
platform for pet
owners/lovers
No seperate Social
media platform +
commerce for pets
Current Social media does
not pay content creators that
can be used for shopping in
the platform
No incentive to pet
content creators
Lack of single platform for
content and ecommerce
for pets
Can we Create
content and Shop in
the sameplace?

4. You can create your Pet profile, follow
others, can add photos/videos of pet
content
Post pet content -Social Media
Earn money for number of posts.
videos, likes, share, comment and
others
Earn money from the content
Buy pet products and services for
discounted prices as you use your "money"
earned as shown in your wallet
Use money earned in e-commerce
Solution:
Sniffme
Social Media &
ecommerce
Entertainment
Earning
Shopping
.

5. Product
Prototype

6. Points 120
Product
Prototype

7. Target Market - Pets
In 2021, $123.6 billion was spent on our pets in the U.S.
70% of U.S. households own a pet, which equates to 90.5 millions homes.
$50.0 billion
Platform for Pet Food & Treats
$9.5 billion
Platform for Other Services
(Other Services include boarding,
grooming, insurance, training, pet
sitting and walking and all services
outside of veterinary care)
$64 billion
Future addition
One click pet vet booking and pet care
medicines

8. Target Market - Social commerce
By 2025, Social commerce is expected to swell to nearly $80 billion,
or 5 percent of total US e-commerce.
Globally, the social-commerce market is expected to grow to more
than $2 trillion by 2025

9. Social Media
Competitors
Instagram
But it is not dedicated
for pets
E-Commerce
competitors
Chewy
Amazon
But these are not for
content/social media
Social Commerce
Platform for pets
Sniffme
Social media
+
e-commerce
(Products/services)

10. Fun + shopping. A dedicated
social media platform for pets
- designed with pets in mind
First of its kind platform
The reward points can be
converted to real money and
used in shopping pet
products/services
Shop with the money
earned
Every post and like will earn real
money for the content creator
Money for content
To add more products and include
pet services in the platform
Ever expanding
product/services selection
Competitive Advantages

11. Competitor
Approach
How will you set your company apart
from the competition?
Unique- design and real money for content
Designed with pet users in mind
What's your path to reach your
customers?
Reach Pet owners/customers online
and offline channels
Digital + Pet communities
Events, partnerships, ads, social
media influencers
Customer reach

12. Business or
Revenue Model
Show the ways your company plans to make money.
Subscription model
for Premium feature
in app
E-commerce profits
In app advertisements/
promotions

13. Founder & CEO
8+ years of experience in
ecommerce & operations
Worked at - Amazon
University of Michigan Ann Arbor
Alumni
Narendhiran
Co-founder
10+ years of experience in
various technology roles in big
companies
Worked at Bank of America
Pratibha
Meet our Team
Co-founder
10+ years of experience in various
technology leadership roles.
Technology leadership roles at
Bank of America
Rajesh
Co-founder
10+ years of experience in Various
technology roles
Worked at EY and Cruise
Ohio State Alumni
Narendra Ram

14. Why this team
Combined experience of 15+ years in e-commerce
Combined experience of 15+ years in Technology, Product
development and technology consulting
Holds Graduate degrees from respected Universities
Know each other for more than 5+ years
First time entrepreneurs with passion and get the work done
attitude
Diverse founders - with woman as co-founder, Tech-leaders
and e-commerce leaders

15. Future Roadmap
What we will do with capital raised and
mentorship received
Increase the selection
of products available
for shopping
Add pet services like
pet care, pharmacy
and vet appointments
Expand service to other
countries
Successfully launch the
social commerce
platform