SlideShare a Scribd company logo
nehalusa 
Nehal Molasaria 
EECS - 441, 002
What is Whatsapp? 
• Cross platform, real time messaging 
app 
• For iPhone, BlackBerry, Android, 
Windows Phone and Nokia 
Features: 
• Group Messaging 
• Text, Image, Video, Audio sharing 
• Location sharing
Financials 
• $0.99 annual fee after 1 year 
• 55 employees, less maintenance cost 
• Facebook acquisition - $19 Billion
History/Timeline 
Jun 2009 
Oct 2011 
Jun 2013 
Aug 2013 
Launched 
WhatsApp 
Processed 1 Billion 
messages/day 
250 
million users 
! 
25 Billion 
messages/day 
New! 
Voice Messaging 
Feb 2014 
Oct 2014 
> 600 million 
users 
$19B 
Facebook 
Acquisition
What’s hot? 
• Blue Ticks 
• Localization to more than 27 languages
Secret Sauce 
“I want to do one thing and do it well” - WhatsApp Founder 
• “No ads! No games! No gimmicks!” 
• Sign up using Phone number 
• Simplicity 
• Ease of use 
• SMS alternative
Story 
Brian got 
rejected in 
Facebook 
Interview 
Created 
WhatApp! 
Facebook paid 
19 Billion Dollars
Competition
Prediction 
• Ever increasing user base 
• US Market penetration 
• Will people pay?
! 
Thank you! 
! 
Questions?

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Whatsapp

  • 1. nehalusa Nehal Molasaria EECS - 441, 002
  • 2. What is Whatsapp? • Cross platform, real time messaging app • For iPhone, BlackBerry, Android, Windows Phone and Nokia Features: • Group Messaging • Text, Image, Video, Audio sharing • Location sharing
  • 3. Financials • $0.99 annual fee after 1 year • 55 employees, less maintenance cost • Facebook acquisition - $19 Billion
  • 4. History/Timeline Jun 2009 Oct 2011 Jun 2013 Aug 2013 Launched WhatsApp Processed 1 Billion messages/day 250 million users ! 25 Billion messages/day New! Voice Messaging Feb 2014 Oct 2014 > 600 million users $19B Facebook Acquisition
  • 5. What’s hot? • Blue Ticks • Localization to more than 27 languages
  • 6. Secret Sauce “I want to do one thing and do it well” - WhatsApp Founder • “No ads! No games! No gimmicks!” • Sign up using Phone number • Simplicity • Ease of use • SMS alternative
  • 7. Story Brian got rejected in Facebook Interview Created WhatApp! Facebook paid 19 Billion Dollars
  • 9. Prediction • Ever increasing user base • US Market penetration • Will people pay?
  • 10. ! Thank you! ! Questions?