WhatsApp is a cross-platform messaging app that allows users to send text, images, videos and audio between iPhone, Android, BlackBerry and other devices. Some key features include group messaging, sharing locations, and voice messaging. It was acquired by Facebook in 2014 for $19 billion after growing to over 600 million users. The founders created WhatsApp with a philosophy of keeping the app simple and ad-free.

1. nehalusa
Nehal Molasaria
EECS - 441, 002

2. What is Whatsapp?
• Cross platform, real time messaging
app
• For iPhone, BlackBerry, Android,
Windows Phone and Nokia
Features:
• Group Messaging
• Text, Image, Video, Audio sharing
• Location sharing

3. Financials
• $0.99 annual fee after 1 year
• 55 employees, less maintenance cost
• Facebook acquisition - $19 Billion

4. History/Timeline
Jun 2009
Oct 2011
Jun 2013
Aug 2013
Launched
WhatsApp
Processed 1 Billion
messages/day
250
million users
!
25 Billion
messages/day
New!
Voice Messaging
Feb 2014
Oct 2014
> 600 million
users
$19B
Facebook
Acquisition

5. What’s hot?
• Blue Ticks
• Localization to more than 27 languages

6. Secret Sauce
“I want to do one thing and do it well” - WhatsApp Founder
• “No ads! No games! No gimmicks!”
• Sign up using Phone number
• Simplicity
• Ease of use
• SMS alternative

7. Story
Brian got
rejected in
Facebook
Interview
Created
WhatApp!
Facebook paid
19 Billion Dollars

8. Competition

9. Prediction
• Ever increasing user base
• US Market penetration
• Will people pay?

10. !
Thank you!
!
Questions?