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Marketing Research Implantation Plan

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Marketing Research Implantation Plan
by Jaime Christine Perez
September 24, 2012
Internet Marketing Research Strategies
Full Sail University
Final Project

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Marketing Research Implantation Plan

  1. 1. Marketing ResearchImplantation Planby Jaime Christine PerezInternet Marketing Research StrategiesSeptember 24, 2012 Royal Beauty Lines, LLC.
  2. 2. Table of Contents3. Executive Summary4. Description of the Problem5. Market Analysis6. Secondary Data7. Research and Design Methodology8. Research Study Results9. Recommendations10. Appendix13. References Royal Beauty Lines, LLC.
  3. 3. Executive SummaryKey Findings (primary data) Royal Beauty Lines, LLC.
  4. 4. Description of Problem Marketing Research Problem • Will current sub-distributors purchase and sell FHI Heat Hair Care and Styling Tools? Royal Beauty Lines, LLC.
  5. 5. Market Analysis • Current Market Conditions • Future Market Conditions Royal Beauty Lines, LLC.
  6. 6. Key Findings (secondary data)• Company: Royal Beauty Iron LLC. a) Product: FHI Heat ® EPS Lines, b) Pricing: $137.77 c) Distribution: Invitation Email Survey Link via Survey Gizmo d) Communications: Phone, Email, Blog, Social Media• Customer: Beauty Professionals a) Segment: Beauty Supply Distributors b) Target Audience: Current Sub-Distributors Internal Client Database• Competition: CHI a) Position: #1 Worldwide b) Threats: Increase in Shipping Cost c) Opportunities: Increase in Revenue Royal Beauty Lines, LLC.
  7. 7. ResearchDesign & Methodology Research Approach Information Sources • Primary • Secondary Research Methodology Royal Beauty Lines, LLC.
  8. 8. ResearchStudy Results • Results Royal Beauty Lines, LLC.
  9. 9. RecommendationsAction Plan1. Approve this Marketing Implantation Plan2. Approve the research budget3. Deploy the primary research survey via Survey Gizmo4. Obtain free secondary research reports5. Aggregate and cross analysis primary and secondary research data6. Determine the answers from this data to our critical research questions7. Discuss how these answers will impact Royal Beauty Lines, LLC. and direction8. Decide how to market and sell FHI Heat ® products accordingly Royal Beauty Lines, LLC.
  10. 10. AppendixSurvey Questions 1)Please indicate if you agree or disagree with the following statements * FHI Heat EPS Iron is affordable FHI Heat EPS Iron is valuable FHI Heat EPS Iron is better than other products on the market FHI Heat EPS Iron is easy to use 2)How likely are you to recommend FHI Heat EPS Iron to the hair stylist in your area? * 3)How satisfied are you with this FHI Heat EPS Iron? * 4)What would make you more satisfied with the FHI Heat EPS Iron? * 5)Compared to our competitors, do you feel FHI Heat EPS Iron is * 6)Do you feel our current price is merited by the FHI Heat EPS Iron? * 7)What is the... * o Most amount your consumers would every pay for a product like FHI Heat EPS Iron o The least amount your consumers would feel comfortable paying 8) Please choose on a scale from 1 to 5 where you think the FHI Heat EPSIron belongs, 1 being a product that is completely used for salonprofessionals, 5 being a product that is completely used for salon retail. * 9) Enter your email address in the box below if you wish to complete yoursurvey, then press the Submit button. 10) Please, feel out your contact information to become an exclusive sub-distributor of FHI Heat ® Hair Care and Styling Tools. Royal Beauty Lines, LLC. 11) Opt-out of all future surveys: *
  11. 11. AppendixSWOT ANALYSIS Royal Beauty Lines, LLC.
  12. 12. AppendixPORTER 5 FORCES ANALYSIS Royal Beauty Lines, LLC.
  13. 13. References Ck Books Online. (n.d.). Examples of Marketing Management and Marketing Research Problems. Retrieved from http://ckbooks.com/marketing/marketing-research/examples-of-marketing-management-and-marketing-research-problems/Conair. (2012) Styling Irons Found at http://www.conair.com/hair-styling-irons-c-1_73.html(5) Farouk Systems Inc. (2012). CHI. Found at http://farouk.com/chiFHI Heat ®. (2012). Found at http://fhiheat.com(3) FHI Heat ®. (2012). Found at http://fhiheat.com(4) FHI Heat ®. (2012). Found at http://fhiheat.com/en/media/printHot Tools. (2012). Found at http://www.hottools.comPoytner ,R. (2010). The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers. United Kingdom: John Wiley & Sons Ltd.Royal Beauty Lines, LLC. (2012). Found at http://royalbeautylines.com(1) Royal Beauty Lines, LLC. (2012) Store Locations. Found at http://royalbeautylines.com/store-locationsRoyal Beauty Lines, LLC. (2012). Survey Gizmo. FHI Heat ® Product Survey: FHI Heat ® Hair Care and Styling Tools. Found at http://edu.surveygizmo.com/s3/1028029/FHI-Heat-Hair-Care-and-Tools(2) Royal Beauty Lines, LLC. (2012). Our Company. Found at http://royalbeautylines.com/Survey Gizmo. (2012, June 13). Seven Days of Getting Started with Survey Gizmo. Found at http://www.surveygizmo.com/survey-software-support/tutorials/survey-training/#Day7 Royal Beauty Lines, LLC.

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