Home Page Analysis

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by Jaime Christine Perez
November 29, 2011
Introduction to Web Interface and Usability
Full Sail University

Published in: Design
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  • Home Page Analysis

    1. 1. Pizza WebsitesHome Page Analysis by Jaime Christine Perez Introduction to Web Interface and Usability November 29, 2011
    2. 2. VS
    3. 3. Similarities
    4. 4. under the fold Dominos vs. Papa Johns
    5. 5. Differences✦ Papa Johns is a little too busy looking✦ Dominos needs more deals
    6. 6. Dominos Pizza http://dominos.com
    7. 7. Strengths✦ Clear and simple call to action✦ Clean and simple look✦ Important stuff above the fold
    8. 8. Weaknesses✦ What does this have to do with Domino’s?✦ Couldn’t they put an offer here, and this on under the fold?
    9. 9. Opportunities✦ Up Sell
    10. 10. Improvements✦ Add a deal in place of the donation side bar widget✦ Order Now Button for any day specials✦ Place Links to the legal stuff instead✦ Add Social Media Buttons
    11. 11. How will this help?✦ Sell more pizza✦ Get more online orders✦ Cleaner look✦ More Fans and Followers
    12. 12. Risk✦ More people will place orders✦ More people will follow Papa Johns✦ Need more employees✦ Need more product inventory
    13. 13. Papa Johns http://papajohns.com
    14. 14. Strengths✦ Consumer Interaction✦ Several Calls to Action
    15. 15. Weaknesses✦ The top level navigation ✦ The top level should be bar should be under the links to social media. header. ✦ Slider with deals and✦ Footer notes should be promotions should be links to the disclosures above the fold. and terms of use.
    16. 16. Opportunities✦ Target new consumers ✦ Build Loyal Consumers✦ Up sell products ✦ Repeat Business
    17. 17. Improvements✦ The top level should be ✦ The top level navigation links to social media. bar should be under the header.✦ Slider with deals and promotions should be ✦ Footer notes should be above the fold. links to the disclosures and terms of use.
    18. 18. How will this help?✦ Simplify Choices✦ Cleaner look✦ Clear Direction
    19. 19. Risk✦ More people will place orders✦ More people will follow Papa Johns✦ Need more employees✦ Need more product inventory
    20. 20. ConclusionBoth need to make changes
    21. 21. References✦ Dominos. (2011). Retrieved November 29, 2011, from http://dominos.com✦ Papa Johns. (2011). Retrieved November 29, 2011, from http://papajohns.com

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