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Royal Beauty                 Lines                     Presented by:                 Jaime Christine Perez                ...
CONCEPT                            Print BrochuresEducationEmail       Beauty Supply   Social Media
CHANNEL MIXTraditional                             MerchandisePrint Media                             -Trials-Brochures   ...
CHANNEL MIXNew Media               Social MediaWebsite                 -Engage-Earn Trust             -Relationships-Brand...
LAUNCH PLAN          +1 month   Initiate Email   +/- 3 monthsWebsite                                                     B...
LAUNCH PLAN                               Merchandise                +/- 3 months                               -Trials   ...
ROI MeasurementGoogle Analytics   Facebook Insights   Product Sales
References:•   Bodnar, Kip. (2010, May). 3 Social Media Lessons for Global Marketers. Retrieved from http://blog.hubspot.c...
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Marketing Plan

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by Jaime Christine Perez
October 15, 2012
Global Internet Marketing
Full Sail University
Marketing Plan Peru

Published in: Business
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Marketing Plan

  1. 1. Royal Beauty Lines Presented by: Jaime Christine Perez October 15, 2012PeruMarketing Plan
  2. 2. CONCEPT Print BrochuresEducationEmail Beauty Supply Social Media
  3. 3. CHANNEL MIXTraditional MerchandisePrint Media -Trials-Brochures -Samples-Posters -Give Aways Local Beauty Supply Partner -Hands On Education -Product Demonstrations
  4. 4. CHANNEL MIXNew Media Social MediaWebsite -Engage-Earn Trust -Relationships-Brand Awareness -Social Proof -Reviews Email -Make Connections -Stay Connected
  5. 5. LAUNCH PLAN +1 month Initiate Email +/- 3 monthsWebsite Brochures + Posters +/- 3 months Initiate Initiate Social Media Trials & Samples
  6. 6. LAUNCH PLAN Merchandise +/- 3 months -Trials -Samples -Give AwaysBeauty Supply Campaign
  7. 7. ROI MeasurementGoogle Analytics Facebook Insights Product Sales
  8. 8. References:• Bodnar, Kip. (2010, May). 3 Social Media Lessons for Global Marketers. Retrieved from http://blog.hubspot.com/blog/tabid/6307/bid/5948/3-Social- Media-Lessons-For-Global-Marketers.aspx• business2community.com. (2011, July 21). Nine Steps to an International Marketing Strategy. Retrieved from http://www.business2community.com/strategy/nine-steps-to-an-international- marketing-strategy-044946 • Byford, Sam. (2012, May 6). Real-time Facebook likes displayed on Brazilian fashion retailers clothes racks. Retrieved from http://www.theverge.com/2012/5/6/3002270/fashion-like- facebook-brazil-cea-clothes • Cea. (2012, April 18). C&A Fashion Like. [Video] Found at http://youtu.be/K4qdNb6FvGY• Cormier, J. (2012, October 4). Going Global: Insights for International Social Media. Retrieved October 15, 2012 from http://searchenginewatch.com/article/2214514/Going-Global-Insights-for- International-Social-Media• Entrepreneur. (2003, December 11). How to Develop and Run a Marketing Campaign. Retrieved from http://www.entrepreneur.com/article/66016 • ESCPeurope,. (Producer). (2009). Pitfalls of International Marketing Campaigns. [Web]. Retrieved from http://www.youtube.com/watch?v=aP5jed6gQi0 • European Travel Commission. (2012, September 14). Latin America: New Media Trend. Retrieved from http://www.newmediatrendwatch.com/regional-overview/104-latin-america• Facebook. (n.d.) Royal Beauty Lines. Retrieved October 15, 2012 from http://facebook.com/royalbeautylines• FHI Heat. (n.d.) Retrieved October 15, 2012 from http://fhiheat.com• Kim, Jehae, Rojas, Patricio, Huey, Joanna, Connors, Wang, Stephanie. (n.d.). Latin America. Retrieved October 11, 2012, from http://opennet.net/research/regions/la• Rininsland, Andrew. (2012, April 16). Internet censorship listed: how does each country compare. Retrieved October 11, 2012, from http://www.guardian.co.uk/technology/datablog/2012/apr/ 16/internet-censorship-country-list• Royal Beauty Lines. (n.d.). Retrieved October 15, 2012 from http://royalbeautylines.com• Twitter. (n.d.) Royal Beauty Line. Retrieved October 15, 2012 from http://twitter.com/royalbeautyline• MVF Global. (n.d.). Lead Generation and Internet Marketing in Peru. Found at http://www.mvfglobal.com/peru• Top News Today. (2012, July 9). Bahraini activist found guilty, sentenced in social media case, his lawyer says. Retrieved from http://entertainment.topnewstoday.org/tv/article/2745175/

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